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The 2014
DeepDyve Report
The 2014 unaffiliated researcher
report: who is reading articles on
DeepDyve, what do they read a...
2014 Report
DeepDyve 2014 Highlights
!  The revenue that we shared with our publishers doubled in 2014
!  DeepDyve’s catal...
2014 Report
Social	
  Sciences	
  
&	
  Humani/es	
  
33%	
  
Physical	
  
Sciences	
  &	
  
Engineering	
  
26%	
  
Healt...
2014 Report
All Subject Areas Together
Medicine & dentistry articles lead in popularity, followed by articles about busine...
2014 Report
•  AIP Conference
Proceedings
•  Applied Physics
Letters
•  Bioresource
Technology
•  Computers in Human
Behav...
2014 Report
1.  McDonald's: 'think global, act local' -- the
marketing mix (British Food Journal)
2.  Workspace satisfacti...
2014 Report
0%	
   10%	
   20%	
   30%	
   40%	
   50%	
   60%	
   70%	
   80%	
   90%	
   100%	
  
2014	
  
	
  2013	
  
...
2014 Report
Where Our Readers Come From | Domains
93% of DeepDyve users come from consumer or corporate domains, showing g...
2014 Report
Where Our Readers Come From | Geography
In 2014 DeepDyve received visitors from 215 countries. As in 2013, mos...
2014 Report
Where Our Readers Come From | Company Size
As in 2013, DeepDyve continued to see strong use from small busines...
2014 Report
Where Our Readers Come From | Industry & Functional Area
As in 2013, a lot of people in education and business...
2014 Report
Where Our Readers Come From | Device
As in 2013, over 90% of our readers visited DeepDyve from a desktop. Mobi...
2014 Report
Summary
!  DeepDyve achieved rapid growth in 2014 as we significantly
increased our revenues, user base, reade...
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2014 year end preso v3

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The DeepDyve 2014 Report - information and trends on the unaffiliated researcher and scholarly publishing.

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2014 year end preso v3

  1. 1. The 2014 DeepDyve Report The 2014 unaffiliated researcher report: who is reading articles on DeepDyve, what do they read and where do they come from?
  2. 2. 2014 Report DeepDyve 2014 Highlights !  The revenue that we shared with our publishers doubled in 2014 !  DeepDyve’s catalog now numbers more than 12 million rentable articles, a growth of 20% in the past year !  We added many new publishers and journals, including every title from Wiley !  We have expanded our content breadth, and starting in 2015, we will also offer over 20,000 e-books from Springer and others !  Our user base grew by 90%, and the number of articles they read grew by 128% !  We tested a variety of prices and features over the year which boosted response and retention. We now offer users a simple $40 monthly plan with unlimited article views, plus the option to print 20 pages a month, and receive a 20% discount on PDFs purchased from our site
  3. 3. 2014 Report Social  Sciences   &  Humani/es   33%   Physical   Sciences  &   Engineering   26%   Health  Sciences   21%   Life  Sciences   20%   What People Read in 2014, By Subject Area Readership was distributed evenly between our four main categories, with Social Sciences & Humanities being the most read (a change from last year, when it was Physical Sciences) Business  Management  &   Accoun1ng   Psychology   Arts  &  Humani1es   Decision  Sciences   Economics,  Econometrics  &   Finance   Social  Sciences   Engineering   Physics  &  Astronomy   Chemistry   Computer  Science   Earth  &  Planetary  Sciences   Materials  Science   Energy   Mathema1cs   Chemical  Engineering   Medicine  &  Den1stry   Nursing  &  Health  Professions   Pharmacology,  Toxicology  &   Pharmaceu1cal  Science   Veterinary  Science  &   Veterinary  Medicine   Environmental  Science   Biochemistry,  Gene1cs  &   Molecular  Biology   Agricultural  &  Biological   Sciences   Neuroscience   Immunology  &  Microbiology  
  4. 4. 2014 Report All Subject Areas Together Medicine & dentistry articles lead in popularity, followed by articles about business and psychology Category percentage of total articles read 16%   11%   7%   7%   6%   6%   5%   5%   4%   4%   4%   3%   3%   3%   2%   2%   2%   2%   2%   2%   1%   1%   1%   1%   Health  Sciences  |  Medicine  &  Den1stry   Social  Sciences  &  Humani1es  |  Business  Management  &  Accoun1ng   Social  Sciences  &  Humani1es  |  Psychology   Physical  Sciences  &  Engineering  |  Engineering   Life  Sciences  |  Environmental  Science   Life  Sciences  |  Biochemistry,  Gene1cs  &  Molecular  Biology   Life  Sciences  |  Agricultural  &  Biological  Sciences   Health  Sciences  |  Nursing  &  Health  Professions   Social  Sciences  &  Humani1es  |  Arts  &  Humani1es   Physical  Sciences  &  Engineering  |  Physics  &  Astronomy   Physical  Sciences  &  Engineering  |  Chemistry   Social  Sciences  &  Humani1es  |  Decision  Sciences   Physical  Sciences  &  Engineering  |  Computer  Science   Social  Sciences  &  Humani1es  |  Economics,  Econometrics  &  Finance   Physical  Sciences  &  Engineering  |  Earth  &  Planetary  Sciences   Health  Sciences  |  Pharmacology,  Toxicology  &  Pharmaceu1cal  Science   Physical  Sciences  &  Engineering  |  Materials  Science   Life  Sciences  |  Neuroscience   Life  Sciences  |  Immunology  &  Microbiology   Physical  Sciences  &  Engineering  |  Energy   Social  Sciences  &  Humani1es |  Social  Sciences   Physical  Sciences  &  Engineering  |  Mathema1cs   Health  Sciences  |  Veterinary  Science  &  Veterinary  Medicine   Physical  Sciences  &  Engineering  |  Chemical  Engineering  
  5. 5. 2014 Report •  AIP Conference Proceedings •  Applied Physics Letters •  Bioresource Technology •  Computers in Human Behavior •  Energy Policy •  European Journal of Marketing •  Food Chemistry •  Fuel •  International Journal of Pharmaceutics •  Journal of Applied Physics •  Journal of Autism and Developmental Disorders •  Journal of Business Ethics •  Journal of Business Research •  Journal of Indian Philosophy •  Journal of Pharmaceutical Science •  Journal of Power Sources •  Nature •  Nursing Standard •  Proceedings of IEEE •  Proceedings of SPIE •  Renewable and Sustainable Energy Reviews •  Sex Roles •  Social Science & Medicine •  The Leadership Quarterly •  Tourism Management Top 25 - Most Read Journals of 2014 Journals shown in blue are new on the most-read list for 2014 DeepDyve’s users took advantage of our breadth of content in 2014, reading from over 4,900 journals, indicating the ‘long tail’ demand for scholarly works.
  6. 6. 2014 Report 1.  McDonald's: 'think global, act local' -- the marketing mix (British Food Journal) 2.  Workspace satisfaction: The privacy- communication trade-off in open-plan offices (Journal of Environmental Psychology) 3.  Beyond budgeting or budgeting reconsidered? A survey of North- American budgeting practice (Management Accounting Research) 4.  AMES-Cloud: A Framework of Adaptive Mobile Video Streaming and Efficient Social Video Sharing in the Clouds (Multimedia, IEEE Transactions on) 5.  Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise (International Journal of Service Industry Management) 6.  Exposing WPA2 security protocol vulnerabilities (International Journal of Information and Computer Security) 7.  Cell-mediated immunity in arthropods: Hematopoiesis, coagulation, melanization and opsonization (Immunobiology) 8.  Artificial Retina Using Thin-Film Transistors Driven by Wireless Power Supply (Sensors Journal, IEEE) 9.  Guidelines for applying Porter's five forces framework: a set of industry analysis templates (Competitiveness Review) 10.  The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (International Journal of Service Industry Management) 11.  Building organisational culture that stimulates creativity and innovation (European Journal of Innovation Management) 12.  Peaceful end of life theory for older patients in nursing practice (Journal on Nursing) 13.  Engaging with consumers using social media: a case study of music festivals (International Journal of Event and Festival Management) 14.  Social anxiety and technology: Face-to- face communication versus technological communication among teens (Computers in Human Behavior) 15.  Marketing strategy From the origin of the concept to the development of a conceptual framework (Journal of Historical Research in Marketing) 16.  Use of a free radical method to evaluate antioxidant activity (LWT - Food Science and Technology) 17.  The secrets of Tesco's expansion success How the UK's largest supermarket is creeping up on Carrefour and Wal-Mart (Strategic Direction) 18.  What is the hospitality industry and how does it differ from the tourism and travel industries? (International Journal of Hospitality Management) 19.  Impact of color on marketing (Management Decision) 20.  Management competences for services marketing (Journal of Services Marketing) 21.  Determinants of customer satisfaction in retail banking (International Journal of Bank Marketing) 22.  The effects of leader and follower emotional intelligence on performance and attitude (The Leadership Quarterly) 23.  The Thyroid: Review of Imaging Features and Biopsy Techniques with Radiologic- Pathologic Correlation (Radiographics) 24.  The Google technical interview How to get your dream job (XRDS: Crossroads, The ACM Magazine for Students) 25.  Homosexual Orientation: From Nature, Not Abuse: A Critique of Roberts, Glymour, and Koenen (2013) (Archives of Sexual Behavior) Top 25 – Most Read Articles Of The Year Articles about business and workplace management hit home with readers in 2014
  7. 7. 2014 Report 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   2014    2013   <1950   1950-­‐1969   1970-­‐1979   1980-­‐1989   1990-­‐1999   2000-­‐2004   2005-­‐2009   2010  -­‐  Last  Year   First  Half  This  Year   Last  Half  This  Year   2004 and later 2004 and later Subjects Read by Age of Article Just over 90% of all content read in 2014 was published in 2004 or later, a slight jump from 2013
  8. 8. 2014 Report Where Our Readers Come From | Domains 93% of DeepDyve users come from consumer or corporate domains, showing good reach into our target market of unaffiliated researchers. 6% 1% 93% Academic domains (.edu, .ac) Government (.org, .gov) Consumer, Corporate
  9. 9. 2014 Report Where Our Readers Come From | Geography In 2014 DeepDyve received visitors from 215 countries. As in 2013, most of our readers (36%) came from the United States, with India, the United Kingdom, and China also among the top countries. Top countries shown United  States   36%   India   14%   United  Kingdom   11%   China   8%   Germany   7%   Canada   6%   France   4%   Japan   3%   Brazil   4%   Italy   4%   Iran   3%  
  10. 10. 2014 Report Where Our Readers Come From | Company Size As in 2013, DeepDyve continued to see strong use from small business, with companies of 20 or fewer people constituting 62% of visits, and companies with fewer than 500 people representing 78% of our visitors. Very  Small  (1-­‐20)   62%   Very  Large  (5000+)   12%   Small  (21-­‐100)   11%   Large  (1001-­‐5000)   6%   Medium  (101-­‐500)   5%   F500   2%   Medium-­‐Large  (501-­‐1000)   2%  
  11. 11. 2014 Report Where Our Readers Come From | Industry & Functional Area As in 2013, a lot of people in education and business services such as consulting visited DeepDyve in 2014. Their broad company roles extend from IT and marketing to the C-Suite. Industry Functional Area Educa/on   19%   Business  Services   8%   Retail   7%   Healthcare   6%   Media  &  Internet   4%   Manufacturing   4%   Non-­‐Profit   3%   SoYware   2%   Other  (130+)   47%   Informa/on   Technology   24%   Medical/Health   17%   Engineering/ Technical   8%   Medical  Doctor   7%   C-­‐Suite   5%   Engineering   Electronics   3%   Marke/ng   3%   Other  (80+)   33%  
  12. 12. 2014 Report Where Our Readers Come From | Device As in 2013, over 90% of our readers visited DeepDyve from a desktop. Mobile and tablet usage was 9% in 2014, up from 6.6% in 2013. The segment is dominated by Apple devices. Desktop   91%   Mobile   6%   Tablet   3%   51%   41%   7%   2%   iPad   iPhone   Samsung   Google  Nexus   0%   10%   20%   30%   40%   50%   60%   Where Mobile Users Came From
  13. 13. 2014 Report Summary !  DeepDyve achieved rapid growth in 2014 as we significantly increased our revenues, user base, readership (dissemination) and content holdings !  DeepDyve’s users come from a broad range of industries and geographies, representing the ‘long tail’ of demand !  DeepDyve’s users are predominantly unaffiliated with an academic institution, with 78% working professionally in businesses with fewer than 500 employees Thank you! We are excited for 2015 and the prospects for another successful year. We wish to thank you for your support in developing this new market for scholarly publishing!

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