The Dallas Cowboys are known as "America's Team" and have won 5 Super Bowl titles since the 1970s, turning out numerous stars like Emmitt Smith, Troy Aikman, and Michael Irvin. They played their early games at the Cotton Bowl before moving to Texas Stadium in 1971 and then their new $1.3 billion Cowboys Stadium in 2009. As the world's most valuable franchise, the Cowboys have a legacy of championship success spanning multiple stadiums over decades.