This presentation shows that your target audience isn\'t the same. Each customer group has a different relationship with your brand and requires a different communication solution.
Thinking In 3D - Improving Your Marketing EffectivenessAndy Hanselman
How to improve your marketing and business competitiveness - ideas, tools and examples of how the best businesses compete - it's those who are 'dramatically and demonstrably different' from their competitors
Ace your first meeting with a VC by Ran Levitzky, Carmel VenturesViola Group
Ace your first meeting with a VC by Ran Levitzky, Carmel Ventures. How to be best prepared to discuss your startup when first meeting with a ventures capital firm.
More on Ran Levitzky:
https://www.linkedin.com/in/ranlevitzky/
https://www.viola-notes.com/author/ran-levitzky/
Meetings PowerPoint PPT Content Modern SampleAndrew Schwartz
134 slides include: why meetings are unproductive, conducting a productive meeting, group roles and behaviors, effective meeting notes, guidelines for effective meetings, information sharing/gathering, recognizing resistance to accepting change, phases of change transition, problem solving meetings, decision making meetings, slides on before the meeting, agenda and goals, during the meeting, after the meeting, common scheduling problems, scheduling hints, taking minutes, how to's and much more.
Thinking In 3D - Improving Your Marketing EffectivenessAndy Hanselman
How to improve your marketing and business competitiveness - ideas, tools and examples of how the best businesses compete - it's those who are 'dramatically and demonstrably different' from their competitors
Ace your first meeting with a VC by Ran Levitzky, Carmel VenturesViola Group
Ace your first meeting with a VC by Ran Levitzky, Carmel Ventures. How to be best prepared to discuss your startup when first meeting with a ventures capital firm.
More on Ran Levitzky:
https://www.linkedin.com/in/ranlevitzky/
https://www.viola-notes.com/author/ran-levitzky/
Meetings PowerPoint PPT Content Modern SampleAndrew Schwartz
134 slides include: why meetings are unproductive, conducting a productive meeting, group roles and behaviors, effective meeting notes, guidelines for effective meetings, information sharing/gathering, recognizing resistance to accepting change, phases of change transition, problem solving meetings, decision making meetings, slides on before the meeting, agenda and goals, during the meeting, after the meeting, common scheduling problems, scheduling hints, taking minutes, how to's and much more.
This powerpoint presentation helps to establish basics for taking care of customers while at the same time reiterates examples numerous times for people who are crucial to our customer satisfaction. It addresses how devastating the loss of one customer can be through not providing the ultimate customer experience. one service failure can sink a business. Your frontline people and everyone they work with are part of the internal customer network. As a team they must all work together to provide the unforgettable customer experience and exceed the customers\’ expectations.
Network 21 a key to your financial success.Bipin Gupta
hey guys...you can get an idea which can change your thoughts, your imagination moreover i can say your life..so friends click on this and have a synopsis of NETWORK 21 a business model / plan on which our AMWAY business is growing...And m sure it will make you enthusiastic to experience it..........
So, read it, feel it and share it....
Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
People do business with people they know, like, trust and REMEMBER. If you are not staying in touch on a regular basis with your existing customers and prospects, you will eventually be forgotten. You’ll learn secrets I’ve discovered over the years about how to effectively follow up, build relationships, and stay top-of-mind.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Effective Business Practices 101 (4/8): Think Like a Customer: Introduction t...Dmitri Tcherbadji
This deck is a part of an eight-day introductory course that I originally designed for the residents of Inle Lake (Nyang Shwe), Myanmar during my volunteer work with Partnership for Change org. This is a basic introductory course for those who wish to start a businesses but aren't sure where to begin or what would be an effective way to run and operate a company geared for Western customers.
This deck is free for anyone to modify and use, but please keep in mind that I do not own copyrights for most of the images on those slides (with some exceptions).
Fish Philosophy
It's all about the four practices which we can perform in our daily lives to achieve success and to move towards humanity.
Choose your attitude.
Play.
Make their day.
Be there.
It's a book written by Stephen Lundin, Harry Paul and John Christensen.
The commercial opportunities in addressing climate change and the journey to sustainable living as significant - even from a marketing perspective.
I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems.
As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs.
Eliminating marketing waste marketing
s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient.
My primary expertise includes:
• Research – including customer insights and behavioural economics.
• Brand – including defining, creating and communicating a brand.
• Marketing – addressing -product, experience, pricing, and distribution.
• Communication – addressing both traditional and digital channels.
• Business development – systematic B2B business generation.
I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Blog.antavo.com grand prize-guide_how_to_get_prospects_to_your_email_list_fro...Timi Garai
Running sweepstakes and contests is a classic method of getting more people to your newsletter list. The real challenge though is to turn the subscribers to paying customers! And this is where most marketing professionals fail.
You had a bunch of people entering your contest, you might have emailed them with custom offers and so on, but things went wrong before they get to your email list…
The problem is, that the contest attracted the wrong people. Entrants have never been interested in the product or service, they just wanted to win the grand prize offered in the contest.
This presentation demonstrates how your target audience isn't the same. They're all have different experience with your brand and therefore require specific communication solutions.
This powerpoint presentation helps to establish basics for taking care of customers while at the same time reiterates examples numerous times for people who are crucial to our customer satisfaction. It addresses how devastating the loss of one customer can be through not providing the ultimate customer experience. one service failure can sink a business. Your frontline people and everyone they work with are part of the internal customer network. As a team they must all work together to provide the unforgettable customer experience and exceed the customers\’ expectations.
Network 21 a key to your financial success.Bipin Gupta
hey guys...you can get an idea which can change your thoughts, your imagination moreover i can say your life..so friends click on this and have a synopsis of NETWORK 21 a business model / plan on which our AMWAY business is growing...And m sure it will make you enthusiastic to experience it..........
So, read it, feel it and share it....
Service is Your Best Marketing Strategy: 5 Quick TipsFivestars
In 2011, seven out of ten Americans said they were willing to spend more with companies that they believe provide excellent customer service. Learn 5 quick tips to make sure your small business' customer service is top notch.
People do business with people they know, like, trust and REMEMBER. If you are not staying in touch on a regular basis with your existing customers and prospects, you will eventually be forgotten. You’ll learn secrets I’ve discovered over the years about how to effectively follow up, build relationships, and stay top-of-mind.
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Effective Business Practices 101 (4/8): Think Like a Customer: Introduction t...Dmitri Tcherbadji
This deck is a part of an eight-day introductory course that I originally designed for the residents of Inle Lake (Nyang Shwe), Myanmar during my volunteer work with Partnership for Change org. This is a basic introductory course for those who wish to start a businesses but aren't sure where to begin or what would be an effective way to run and operate a company geared for Western customers.
This deck is free for anyone to modify and use, but please keep in mind that I do not own copyrights for most of the images on those slides (with some exceptions).
Fish Philosophy
It's all about the four practices which we can perform in our daily lives to achieve success and to move towards humanity.
Choose your attitude.
Play.
Make their day.
Be there.
It's a book written by Stephen Lundin, Harry Paul and John Christensen.
The commercial opportunities in addressing climate change and the journey to sustainable living as significant - even from a marketing perspective.
I research, develop, and advise on implementing strategies to identify and leverage opportunities, and eliminate complex problems.
As an advisor, company director, advisory board member and mentor, I work with organisations of all shapes and sizes to drive the consumer and business behaviour that maximises performance with strategies that minimise costs.
Eliminating marketing waste marketing
s a passion. Over 30 years, I have learned that too many organisations spend too much on initiatives that are not cost-efficient.
My primary expertise includes:
• Research – including customer insights and behavioural economics.
• Brand – including defining, creating and communicating a brand.
• Marketing – addressing -product, experience, pricing, and distribution.
• Communication – addressing both traditional and digital channels.
• Business development – systematic B2B business generation.
I am passionate about identifying and implementing ethical strategies – driven by objective, critical and lateral thinking. ESG can and should be more than an acronym used in annual reports.
Blog.antavo.com grand prize-guide_how_to_get_prospects_to_your_email_list_fro...Timi Garai
Running sweepstakes and contests is a classic method of getting more people to your newsletter list. The real challenge though is to turn the subscribers to paying customers! And this is where most marketing professionals fail.
You had a bunch of people entering your contest, you might have emailed them with custom offers and so on, but things went wrong before they get to your email list…
The problem is, that the contest attracted the wrong people. Entrants have never been interested in the product or service, they just wanted to win the grand prize offered in the contest.
This presentation demonstrates how your target audience isn't the same. They're all have different experience with your brand and therefore require specific communication solutions.
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for an online strategy/social media play.
This is a presentation I gave in 2007 for an Education2.0 conference in Sydney. It has a good case study featuring my RMIT social media work in early 2007.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
Hi, I'm an online strategist at FRANk media and I was running this workshop at the User Centric web2.0 conference (Sydney11-13 June 2008). It's meant to be a starting point for a brand's online strategy. You can find me also at: frankmedia.com.au/blog. Hope you enjoy it.
Welcome to Userland - A user centric web2.0 workshop
The Customer Learning Curve
1. Is your customer kicking ass yet? How to move your Customer from Novice to Superhero. http://images.google.com.au/imgres?imgurl=http://www.recyclingsuperguide.com/wp-content/themes/thesis/rotator/recycle-boy.jpg&imgrefurl=http://www.recyclingsuperguide.com/what-is-recycling&usg=__qy6C2bThU6NkRFAkHd2VAif405Y=&h=315&w=420&sz=28&hl=en&start=302&um=1&tbnid=VqETo9rAMvWsNM:&tbnh=94&tbnw=125&prev=/images%3Fq%3Drecycle%26ndsp%3D21%26hl%3Den%26client%3Dfirefox-a%26rls%3Dorg.mozilla:en-US:official%26sa%3DN%26start%3D294%26um%3D1
2. Is your target audience males 18-35 who enjoy DIY? http://www.flickr.com/photos/cosmickitty/43431297/
4. Super user Power user Skilled Beginner Novice This is a customer learning curve. It measures the relationship your target audience has with your brand.
5. Learning curves are everywhere to University Graduate Grade School http://www.tom-brown.com/media/articleimages/rosiehero.jpg
6. to CEO Intern http://www.flickr.com/photos/dsifry/2773358945/
7. to World Fame Garage Band http://www.u2station.com/news/archives/11.15.00.jpg
9. Lets imagine you're selling super powers… How will your target audience look like on the curve? http://www.flickr.com/photos/alan-light/230237708/
10. This is your customer at the start of their journey. They might not even know you. They need all the help they can get. They’re sometimes unaware , scared or embarrassed. You need to show them how you’ll make it easier for them and make their lives better.
11. This customer knows a bit about you. They tried you and are wiling to know more. They have a relationship with your brand. They’re experiencing some difficulties you need to solve. They have lots of questions. This is the point where customer service and social networks can help keeping them on the curve.
12. This is where things are getting interesting. Your customers lives are getting better because of your product or service. They are confident and can master some more complicated tasks. This is where a loyalty program should kick in. This is the point they can “bring a friend” or help the Marios and Kittys move up the curve. Don’t let these guys slip away.
13. These customers are power customers. They need a community and a voice. They need someone to speak to and it better be good. They expect things from you. They expect you to treat them right or else… they have the means to be nasty. On the flip side these guys are your most passionate users. They will tell all their friends about you and use other related products in the industry. Congratulations. Your brand is part of their lifestyle now.
14. Like the most powerful superhero, these customers are priceless. Your brand is them. They’re hooked on you and will love you forever. They are your best advocates and their WOM is what you work for.
15. Super user Power user Skilled Beginner Novice There isn't one “target audience”. Every customer is on a different level and needs a different kind of communication.
16. Super users: Your most powerful group Your “super customers” will group around your brand. They are your ambassadors and your brand is part of who they are. Bring them close and never let go. These guys lead the way and set the inspiration for the rest of the curve.
17. The ones that fell off the curve… Learn from it. make sure that if they want to they’ll be able to come back. Here are a few examples of other learning curves in other areas…
18. Gym Spend a lot of time and money + $100 per month running gear and bike = $500 I jog/ride or in the gym every day. I’m training for an event. I’m buying more gym equipment and nutrition substances. I have a few friends from the gym. I get my friends to join my activities. Running shoes $200 Visit Gym three times a week + classes. I love going to the gym. I started eating better. I’ve ran 10k for charity. I like it. I feel better. Getting excited by classes and seeing improvement $75 per month It’s so hard and I hate it. But I bought new running shoes and my instructor is nice. I Just joined the Gym and dreading it. My first session was embarrassing. Retention Community Engagement Reward Acquisition
19. Cooking $100 per week + $200 per month Cooking class + $500 on cooking utensils $60 cooking book I’m a chef. Cooking is my life. Food is my life. I come up with a new dish every day. I cook for family and friends. I love showing off my skills. I have an herb garden and keeping an eye on the latest trends. I’m cooking most nights. Think I can do better than some restaurants. I attended a cooking class. $0 I bought a cooking book and starting to experience with different ingredients. I cook an omelette on Saturdays. Retention Community Engagement Reward Acquisition
20. Environment Priceless $100 per month $100 $25 Living and being green is who I am. I’m an activist and going to change the world soon. I’m living green. I cycle to work. I take 4 minute showers. I have a rain tank. I joined the greens. $0 I recycle, and have energy efficient light bulbs fitted in every room. I’m only buying recycled toilet paper. I’m trying to use a green bag whenever possible I don’t care. I once bought recycled toilet paper. It’s not as soft. Retention Community Engagement Reward Acquisition
21. Learning has a lot to do with fun. The curve’s basic promise is to make customer’s lives better.
22. In which stage will customers be passionate enough to buy your t-shirt? http://www.flickr.com/photos/creativecommons/2294317099/
23. Make one of your customers a superhero today! Tamir Berkman frankvizeum.com.au twitter.com/FRANkVizeum