The Cultural Olympiad as a platform to expand Olympic narratives
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The document discusses the need to expand narratives around the Olympics beyond just sports and commerce. It notes that the Cultural Olympiad, as the arts component of the Games, provides an opportunity to highlight other culturally significant aspects of the Olympics and keep the Olympic movement progressing. The author proposes that the Cultural Olympiad could serve as a platform to tell broader stories about the Olympics and leverage its potential for new opportunities and perspectives.
![www.impacts08.netwww.beatrizgarcia.net
Panel Debate | Journalism, Sport & Culture: Integrated visions?
The Cultural Olympiad as a platform
to expand [challenge] Olympic narratives
Abandon Normal Devices
#media2012 | Manchester, 5 October 2010
www.beatrizgarcia.net](https://image.slidesharecdn.com/bg2010-10-05conarrativemovingforward-andfest-101128125809-phpapp01/85/The-Cultural-Olympiad-as-a-platform-to-expand-Olympic-narratives-1-320.jpg)
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The Cultural Olympiad as a platform to expand Olympic narratives
- 1. www.impacts08.netwww.beatrizgarcia.net Panel Debate | Journalism, Sport & Culture: Integrated visions? The Cultural Olympiad as a platform to expand [challenge] Olympic narratives Abandon Normal Devices #media2012 | Manchester, 5 October 2010 www.beatrizgarcia.net
- 2. www.impacts08.netwww.beatrizgarcia.net This is the Olympic narrative most of you know
- 3. www.impacts08.netwww.beatrizgarcia.net And this is the Olympic narrative organisers tend to seek
- 4. www.impacts08.netwww.beatrizgarcia.net … leading to all of these ‘unintended’ narratives…
- 5. www.impacts08.netwww.beatrizgarcia.net … leading to all of these ‘unintended’ narratives…
- 6. www.impacts08.netwww.beatrizgarcia.net There are many other narratives…
- 7. www.impacts08.netwww.beatrizgarcia.net And artists have provided further layers to these narratives
- 8. www.impacts08.netwww.beatrizgarcia.net … but this story has not really been told … • As a result, the Olympic Games, is mainly perceived, celebrated or opposed as a global sports event and a multimillion commercial venture • But what about the opportunities / provocations that may emerge out of the many other culturally significant layers embedding the Games as part of a international, historically relevant and arts inspiring movement?
- 9. www.impacts08.netwww.beatrizgarcia.net The Cultural Olympiad as an opportunity to move forward …
- 10. www.impacts08.netwww.beatrizgarcia.net • I would like to propose the Cultural Olympiad, as the arts-led dimension of the Games and the most intellectually stimulating opportunity for Olympic narrative • The Cultural Olympiad could provide the best platform to keep the ‘movement’ actually moving… • But you need this story to be told Discussion…
- 11. www.impacts08.netwww.beatrizgarcia.net Thank you Dr Beatriz Garcia www.beatrizgarcia.net email@beatrizgarcia.net
Editor's Notes
- Athletes in a podium / medals
- Development / growth – new buildings, new transport infrastructures, tourism attraction etc
- Protest, scandal, controversy
- (some, more commodified than others)Historical symbols – coubertin, torchEducational programmes – Olympia, scholars International diplomacy – Truce, olympic solidarityetc
- Cinema - Olympia – lenny riefenstahlArquitectureDesign – mexico 68, cobiPublic art – Sydney 2000Sound?
- PIC – lack of media platforms for the artistic contribution (as well as symbolic meanings of the Games)
- PICSVancouverTEXTKeep the movement actually moving…But you need the story to be told!
- CO can be the way forward toProvide a platform for alternative voicesReflect what is distinct about every host challenge the established olympic narrativeKeep the ‘movement’ moving
- Bring back images? (Samaranch, torch relay, etc???)