The “creative revolution” that handed more authority to agency art directors and copywriters in the 1960s led to key shifts in the appearance and message of mainstream advertising. Describe these changes and how they continue to influence advertising today. Solution The key shift in terms of appearance and message of mainstream advertising was that the commercials started using irony and irreverence to reach out to the young customers. The situation was that the young customers were indifferent to advertisements by companies at that time. Advertisements were designed, both in terms of its message and appearance, to connect with the youth. Secondly, the creative revolution also saw social messages and issues being used in commercials and advertisements. These changes continue to influence advertising today. Advertisements, be it print or any other media, increasingly are targeting the youths. Marketers are not afraid of using self deprecating humor or using social messages in today\'s advertisements and commercials..