The convergence of brands, service and commerce

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When we think ahead,we see that digital transformation goes beyond digitizing business as usual. We see that digital champion brands look at brand, service, and commerce in an integrated way. At the heart of customer experience lies the continuous improvement of these three aspects. Valtech_ NL asked its biggest clients to participate in a research about this topic, which resulted in multiple, valuable insights.

The convergence of brands, service and commerce

We see that digital champion brands look at brand, service, and commerce in an integrated way. At the heart of customer experience lies the continuous improvement of these three dimensions. Disruptors like HelloFresh (Food), Coolblue (Retail), and AirBnB (Travel) have combined brand, service, and commerce into a platform that gives the customer a distinctive total experience thanks to an ecosystem consisting of products and services.

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