The document outlines the 5 stages of the consumer decision making process: 1) recognizing a problem or need, 2) searching for information about alternatives, 3) evaluating different alternatives, 4) making a purchase decision, and 5) post-purchase behavior even after consuming the product or service. It also notes that within the process, consumers select specific products, services, and sellers.

1. 5. POST-PURCHASE BEHAVIOR
4. PURCHASE DECISION
3. EVALUATION ALTERNATIVES
2. INFORMATION SEARCH
1. PROBLEM / NEED RECOGNITION

5. Choices
Cost
Service
Best
Product

8. THE CONSUMER SELECTS A PRODUCT
OR SERVICES TO PURCHASE AND
WHOM TO BUY IT FROM

10. The process
continues even
when the product
or service is
consumed by the
purchaser.