Email marketing is a digital form of direct marketing that involves targeting consumers through electronic mail. Most marketers employ email marketing as a way to personally and measurably impact consumers. While social media and online advertising have become more popular, email marketing remains effective because it allows companies to segment audiences and send targeted messages to refine their customer lists. The key aspects of successful email marketing involve creating permission-based, tailored content for mobile devices that is frequently tested and refined.

1. EMAIL MARKETING
By
Varthya Venkatesh Naik

2. Email marketing
• Email marketing is the targeting of consumers
through electronic mail (email). Often
associated with data mining, email
marketing can be used to impact consumers
in a variety of ways. In general, email
marketing is a more evolved, digital form of
traditional direct mail marketing.

3. 92% of all marketers employ
email marketing

4. SOCIAL MEDIA VS EMAIL MARKETING
• Social Media, Online Advertising are more
famous than email
Social media Online
Advertising
Email
marketing

5. WHAT IS EMAIL MARKETING?
• Permission Marketing
• Targeted Audience
• Two-Way-Marketing

6. TREND OF EMAIL MARKETING
• Mobile Friendly Triggered & Automated Dynamic, Animated & Real Time
Email Email Content in Email

7. WHY EMAIL MARKETING?
Cost
effective
More
personal
Highest Roi
Immediate
&
measurable

8. WHY EMAIL MARKETING?
• Target
• Segment
• Refine

9. SEGMENTANCY
Build your customer lists
• Import existing lists
• Create new ones, linked to opt-in forms
• Segment customers, for more targeted
focus
• Build out separate lists based on various
characteristics:
• Relationship to your company
• Interests
• Geographic location / language / culture
• Allows you to deliver much more customized
messaging to each set of users

10. CONCLUSION
1.Make the content great.
2.Use design that enhances your brand.
3.Get the frequency right.
4.Test.

11. THANK YOU