The Communication's Guidebook Boost the communication with digital tools.

1. THE COMMUNICATION'S
GUIDEBOOK

2. TCG
To grow their business or make employeesTo grow their business or make employees
happier and productive at work ; communicationhappier and productive at work ; communication
has become a stake for companies today.has become a stake for companies today.
Einstein said : - « If you judge a fish by its ability to climb trees,Einstein said : - « If you judge a fish by its ability to climb trees,
there is a good chance that it grows beast all his life ».there is a good chance that it grows beast all his life ».
Yes, we believe that everyone has the potential to communicate.Yes, we believe that everyone has the potential to communicate.
The crual truth is however this : most are afraid and the vastThe crual truth is however this : most are afraid and the vast
majority still refuse to step forward and take this responsibility.majority still refuse to step forward and take this responsibility.

3. TCG
Whether oral, written or not verbale ;Whether oral, written or not verbale ;
communication fits all corporate positionscommunication fits all corporate positions
to/for :to/for :
So, communication in thisSo, communication in this
digital age will be confronteddigital age will be confronted
with the old problem of whatwith the old problem of what
to say and how to say it. Andto say and how to say it. And
especially how to be powerfulespecially how to be powerful
in your communicationin your communication
strategy.strategy.
✔ presentation success,presentation success,
✔ improve its managerial as aimprove its managerial as a
leader,leader,
✔ sell better.sell better.
✔ Optimize the advertisingOptimize the advertising
business.business.
✔ Attract and retain talent,.Attract and retain talent,.
✔ OrOr maintain motivation inmaintain motivation in
times of crises.times of crises.

4. TCG
Broadcast while staying focused :Broadcast while staying focused :
Who ?Who ?
What ?What ?
Where ?Where ?
When ?When ?
Why ?Why ?

5. TCG
You need to :You need to :
Identify your communication requirement.Identify your communication requirement.
Agree your objectives & success criteria.Agree your objectives & success criteria.
Identify your target audience (s).Identify your target audience (s).
Define the content of your message.Define the content of your message.
Determine the style of delivery.Determine the style of delivery.

6. TCG
MMake sure you are :ake sure you are :
1. Entertaining1. Entertaining..
2. Engaging.2. Engaging.
3. Interesting3. Interesting..
4. Relevant4. Relevant
5. Talking to the right audience.5. Talking to the right audience.

7. TCG

8. TCG
In the end :In the end :
the prospectivethe prospective
communicatingcommunicating
needs to bear in mindneeds to bear in mind
to beto be
impactful :impactful :
 The fundamental in theThe fundamental in the
strategic and operational.strategic and operational.
 Have technical and webHave technical and web
skills.skills.
 Keep it simple andKeep it simple and
efficientefficient in a custom process.in a custom process.

9. TCG
Companies are aware of the communication changes andCompanies are aware of the communication changes and
the need to be proactive andthe need to be proactive and
not just followers who react tactically tonot just followers who react tactically to
the evolution of this digital environment.the evolution of this digital environment.
2009 was the year of creativity and2009 was the year of creativity and
innovation by the European Union.innovation by the European Union.
In short, ideas are no longer rare.In short, ideas are no longer rare.
What is, however, are the visionariesWhat is, however, are the visionaries
who will be able to transform the worldwho will be able to transform the world
changes into actions.changes into actions.