This document discusses several models of the communication process: Harold Lasswell's model focuses on who says what through which channel to whom with what effect; Shannon and Weaver's model examines the technical process of encoding and decoding messages during transmission; David Berlo's SMCR model analyzes the components of the source, message, channel, and receiver of a communication. The document aims to explain these different models of the communication process and encourage the reader to apply them.

1. The Communication Process
through Models

2. HAROLD LASSWELL’S
COMMUNICATION MODEL

3. HAROLD LASSWELL’S
COMMUNICATION MODEL

4. SHANNON AND WEAVER’S
COMMUNICATION MODEL

5. SHANNON AND WEAVER’S
COMMUNICATION MODEL

6. DAVID BERLO’S SMCR
COMMUNICATION MODEL

7. DAVID BERLO’S SMCR
COMMUNICATION MODEL

8. LET’S ANSWER THIS!

9. LET’S ANSWER THIS!
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