The Colorado CAtholic Herald
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Why would a company want to advertise in The Colorado Catholic Herald. This presentation will show the strength of the Catholic market in the Diocese of Colorado Springs. Contact Christopher Reynolds 719-866-6519 or creynolds@coloradocatholicheral.com for rates.
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The Colorado CAtholic Herald
- 2. The Official Newspaper, Diocese of Colorado Springs. 69,000 Adult Readers “ Most Trusted” Publication Home Delivered via U.S. Postal Service Who Are We?
- 3. Our Reputation Loyal – Herald readers are loyal and involved with their newspaper. Respectful - Our readers respect the Herald for its insightful coverage. They know that the Herald provides information they cannot find elsewhere. Trusting – Research shows that our readers place the Herald first among newspapers for advertising that they “trust”.
- 4. Research Reflects Our readers rank far above the national average in all of the preferred/upper demographic and buying behavioral groups.
- 5. The Big Two Index Household Income: Over $75,000 132 Over $100,000 148 Over $150,000 167 Education: Some College 142 4 Year degree or more 188
- 6. Property Owners 87% of Herald Readers Own Residences Index Own Homes 133 Timeshare Agreements 250
- 7. Ready Buying Power Herald Readers Have It Index Own/Use: American Express Cards 133 Visa Credit Cards 139 Mastercard Credit Cards 143 Discover Credit Cards 165
- 8. On the Go Herald Readers Travel Index Own Valid Passports 232 Foreign Trips 159 Domestic Trips 119 Go on Sea Cruises 338
- 9. Financial Activists Insured, Invested, Secured Index Checking Accounts 123 Savings Accounts 148 401(k) or 403(b) Plans 200 Mutual Funds 176 Money Market Funds 418 Homeowners Insurance 141 Auto Insurance 114
- 10. Health Conscious Aware, Prepared, Able Index Life Insurance 120 Medical/Hospital Insurance 128 Dental Insurance 247 Vision Care Insurance 266 Disability Insurance 137 Convalescent Care Insurance 423
- 11. Hi Tech Users Active, Involved, In-Touch Index Personal Computer/Laptop 110 Computer at Work 113 Banking Online 278
- 12. And More! Herald Readers Are: - Twice as likely to dine out regularly - More apt to be in top management - More likely to be married - More apt to have large families - More likely to live in larger homes - More apt to own second homes Our Readers Buy More of Everything!
- 13. Cost-Return Ratio Highest Quality, Lowest Price Compare Our CPM To Any Other We Are Your Best Buy!
- 14. Cost-per-Thousand Size Times CPM ¼ page 1 $7.17 24 $3.59 Full page 1 $19.56 24 $9.78
- 15. What We Do All We Do: Communicate Your Message, Your Proposition Deliver Prosperous and Active Audience Fill the Need for Your Very Best ROI Highest Quality, Lowest Price!
- 16. Too 3 69,000 Adult Readers Home Delivered, Every Issue Simply: Too Big Too Good Too Important to Ignore!