The Three Pound Muscle That Controls All of Your Profitable Growth Strategies What weighs three pounds, has more than 1,000 trillion connections and controls all of your profitable growth business strategies? Your brain. This thinking muscle affects your business growth success more than you realize. And the actions you take based on the decisions of your brain affect your team more than you know. Unfortunately, we typically plow ahead with our direction, determination and details without thinking about the impact of our actions on our own and our team member’s brains - What habits have you created that derail or foster profitable growth? - What thoughts have been encoded into your company’s culture that can negatively affect your success? - Why does seven figure profitable growth no longer serve you well in the 21st Century?

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3. About Me
• Business Owner
• Compulsive Tourist
• Classic Rock and Roller
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4. Own
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5. About You
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If I didn’t
own a
business,
I would
be a…

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10. Which of these LOs
important to you?
10
Your Turn

11. 1. Describe how the Chief Business
Owner must serve as the GPS for
business growth.
2. Compare the executive functions of the
CEO’s brain with the executive
functions of business growth.
3. Identify and demonstrate the
importance of the executive’s essential
capabilities. 11

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