SlideShare a Scribd company logo
1 of 21
The Changing Nature of Viral
#SocialMarketersNYC
Jason Feifer
SharadGoel
Jonathan Perelman
Jason Feifer
Jonathan Perelman
SharadGoel
SharadGoel
Jonathan Perelman
Jonathan Perelman
Jason Feifer
What is Social Marketers NYC?
Expertise and insight. That's what it takes to be a social marketer in NYC - and every
month we deliver. We bring together journalists, analysts, social marketers and even
scientists each month to discuss trends, strategies and cultural shifts that impact our
brands. Each session includes a short presentation and then a discussion with top
experts. Members are encouraged to ask questions and share their own insights. And
we leave plenty of time for networking with food and drinks. Join us at
http://www.meetup.com/Social-marketers-nyc/
About Offerpop
Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter.
Marketers across the globe use Offerpop to build active fan bases, optimize their
social content, and unlock rich, actionable data that converts fans into customers.
From small businesses to top brands like Amazon, Pepsi, and MTV, companies use
Offerpop to drive success across their key marketing channels – engaging and
converting fans like never before. Offerpop is a Facebook® Preferred Marketing
Developer, qualified by the PMD program in Apps. Try us out for free at
www.offerpop.com.

More Related Content

More from Offerpop

Top 12 Retail Marketing Campaigns
Top 12 Retail Marketing CampaignsTop 12 Retail Marketing Campaigns
Top 12 Retail Marketing CampaignsOfferpop
 
State of Digital Marketing
State of Digital MarketingState of Digital Marketing
State of Digital MarketingOfferpop
 
10 Holiday Campaigns for Social Success
10 Holiday Campaigns for Social Success10 Holiday Campaigns for Social Success
10 Holiday Campaigns for Social SuccessOfferpop
 
10 Social Marketing Tips From the Experts
10 Social Marketing Tips From the Experts10 Social Marketing Tips From the Experts
10 Social Marketing Tips From the ExpertsOfferpop
 
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with SocialEngaging the Mobile Masses with Social
Engaging the Mobile Masses with SocialOfferpop
 
The Changing Role of the Community Manager
The Changing Role of the Community ManagerThe Changing Role of the Community Manager
The Changing Role of the Community ManagerOfferpop
 
Figuring Out the Value of Social Ads - Social Marketers NYC
Figuring Out the Value of Social Ads - Social Marketers NYCFiguring Out the Value of Social Ads - Social Marketers NYC
Figuring Out the Value of Social Ads - Social Marketers NYCOfferpop
 
12 Tips & Tricks from Social Marketing Experts
12 Tips & Tricks from Social Marketing Experts12 Tips & Tricks from Social Marketing Experts
12 Tips & Tricks from Social Marketing ExpertsOfferpop
 
What's Next in Social: Featuring Etsy & Birchbox
What's Next in Social: Featuring Etsy & BirchboxWhat's Next in Social: Featuring Etsy & Birchbox
What's Next in Social: Featuring Etsy & BirchboxOfferpop
 
Offerpop's Tips For Standout Holiday Campaigns
Offerpop's Tips For Standout Holiday CampaignsOfferpop's Tips For Standout Holiday Campaigns
Offerpop's Tips For Standout Holiday CampaignsOfferpop
 
Bite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter FollowersBite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter FollowersOfferpop
 
Bite-sized Social:Growing an Active Twitter Follower Base
Bite-sized Social:Growing an Active Twitter Follower Base Bite-sized Social:Growing an Active Twitter Follower Base
Bite-sized Social:Growing an Active Twitter Follower Base Offerpop
 
Modcloth - I Spy Thursday
Modcloth - I Spy ThursdayModcloth - I Spy Thursday
Modcloth - I Spy ThursdayOfferpop
 
Modcloth - I Spy Thursday
Modcloth - I Spy ThursdayModcloth - I Spy Thursday
Modcloth - I Spy ThursdayOfferpop
 
#BiteSizedSocial – Driving E-commerce from Facebook
#BiteSizedSocial – Driving E-commerce from Facebook#BiteSizedSocial – Driving E-commerce from Facebook
#BiteSizedSocial – Driving E-commerce from FacebookOfferpop
 

More from Offerpop (15)

Top 12 Retail Marketing Campaigns
Top 12 Retail Marketing CampaignsTop 12 Retail Marketing Campaigns
Top 12 Retail Marketing Campaigns
 
State of Digital Marketing
State of Digital MarketingState of Digital Marketing
State of Digital Marketing
 
10 Holiday Campaigns for Social Success
10 Holiday Campaigns for Social Success10 Holiday Campaigns for Social Success
10 Holiday Campaigns for Social Success
 
10 Social Marketing Tips From the Experts
10 Social Marketing Tips From the Experts10 Social Marketing Tips From the Experts
10 Social Marketing Tips From the Experts
 
Engaging the Mobile Masses with Social
Engaging the Mobile Masses with SocialEngaging the Mobile Masses with Social
Engaging the Mobile Masses with Social
 
The Changing Role of the Community Manager
The Changing Role of the Community ManagerThe Changing Role of the Community Manager
The Changing Role of the Community Manager
 
Figuring Out the Value of Social Ads - Social Marketers NYC
Figuring Out the Value of Social Ads - Social Marketers NYCFiguring Out the Value of Social Ads - Social Marketers NYC
Figuring Out the Value of Social Ads - Social Marketers NYC
 
12 Tips & Tricks from Social Marketing Experts
12 Tips & Tricks from Social Marketing Experts12 Tips & Tricks from Social Marketing Experts
12 Tips & Tricks from Social Marketing Experts
 
What's Next in Social: Featuring Etsy & Birchbox
What's Next in Social: Featuring Etsy & BirchboxWhat's Next in Social: Featuring Etsy & Birchbox
What's Next in Social: Featuring Etsy & Birchbox
 
Offerpop's Tips For Standout Holiday Campaigns
Offerpop's Tips For Standout Holiday CampaignsOfferpop's Tips For Standout Holiday Campaigns
Offerpop's Tips For Standout Holiday Campaigns
 
Bite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter FollowersBite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
Bite-Sized Social Webcast: Engaging and Converting Your Twitter Followers
 
Bite-sized Social:Growing an Active Twitter Follower Base
Bite-sized Social:Growing an Active Twitter Follower Base Bite-sized Social:Growing an Active Twitter Follower Base
Bite-sized Social:Growing an Active Twitter Follower Base
 
Modcloth - I Spy Thursday
Modcloth - I Spy ThursdayModcloth - I Spy Thursday
Modcloth - I Spy Thursday
 
Modcloth - I Spy Thursday
Modcloth - I Spy ThursdayModcloth - I Spy Thursday
Modcloth - I Spy Thursday
 
#BiteSizedSocial – Driving E-commerce from Facebook
#BiteSizedSocial – Driving E-commerce from Facebook#BiteSizedSocial – Driving E-commerce from Facebook
#BiteSizedSocial – Driving E-commerce from Facebook
 

Recently uploaded

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 

Recently uploaded (20)

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 

The Changing Nature of Viral - Social Marketers NYC

  • 1. The Changing Nature of Viral #SocialMarketersNYC
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 21. What is Social Marketers NYC? Expertise and insight. That's what it takes to be a social marketer in NYC - and every month we deliver. We bring together journalists, analysts, social marketers and even scientists each month to discuss trends, strategies and cultural shifts that impact our brands. Each session includes a short presentation and then a discussion with top experts. Members are encouraged to ask questions and share their own insights. And we leave plenty of time for networking with food and drinks. Join us at http://www.meetup.com/Social-marketers-nyc/ About Offerpop Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Amazon, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps. Try us out for free at www.offerpop.com.