Cavendish Professionals developed a creative marketing campaign with their agency BPL to drive awareness of their new brand among potential candidates. The campaign aims to position Cavendish Professionals as a "genuinely caring recruitment company" that delivers a more personal approach, better understands clients' needs, proposes the right jobs, and finds the perfect job more quickly. The campaign is intended to simply and succinctly encapsulate the benefits that candidates and clients feel when working with Cavendish Professionals.

1. THE CAVENDISH
PROFESSIONALS
BRAND IN ACTION
July 2015

2. Working in partnership with BPL, our marketing agency, Cavendish
Professionals have developed a creative campaign to drive awareness of our
new brand among potential candidates
We wanted to differentiate Cavendish Professionals as the “genuinely caring
recruitment company” who:
 Deliver a more personal approach
 Better understand your requirement
 Propose the right jobs
 Find your perfect job more quickly

3. Our proposition:
“By understanding you better,
we deliver you the best”

4. Our creative approach
Differentiate, be brave, stand out from the crowd
Avoid clichés. Achieve cut through
Focus on how we make people feel not what we do
Really live the brand and create work that only Cavendish can create

5. The campaign simply and succinctly
encapsulates the benefits our
candidates and clients feel when
working with us…

6. 6
The campaigns must
encapsulate the benefits our
candidates and clients feel when
working with us…

7. 7
The campaigns must
encapsulate the benefits our
candidates and clients feel when
working with us…

8. 8
The campaigns must
encapsulate the benefits our
candidates and clients feel when
working with us…

9. Watch this space…