The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
The Content Grid v2, created by Eloqua and JESS3, provides marketers with a framework for content marketing. The infographic visualizes the most popular types of marketing content, over which outlets they should be delivered, at what stage in the purchase process they make the most sense, and what KPIs should be used to measure their impact. The Content Grid v2 is a follow-up on last year's award-winning infographic, called The Content Grid.
Interbrand Accelerator - Activating brand opportunities for business growthInterbrand London
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them?
Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers.
To do this, they need a simple framework that can:
- align the organisation around a clear set of brand priorities
- bring meaningful improvements to the customer experience today
- deliver long-term brand value
“I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan
Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.
Best Global Brands 2009 by Interbrand and BusinessWeekJerry P
The document discusses opportunities for brands emerging from the economic crisis of 2008, noting that while it has been a difficult time, crises also provide opportunities for change, innovation, and growth. It analyzes lessons from how some brands have succeeded or struggled during downturns, emphasizing the importance of focus, consistent investment in products and customers, and evolving brand strategies while staying true to core values. Key brands discussed include Apple, Toyota, McDonald's, and Starbucks.
The top 20 retail companies you've never heard of...Interbrand London
Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016.
Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.
16 mental models I Wish I Mastered EarlierRob Kelly
Internet Entrepreneur Rob Kelly speaks at the University of Bridgeport Executive Speaker Series on September 8, 2015 on the subject of mental models.
Rob covers 16 mental models (inspired by Charlie Munger, Robert Cialdini, Jeff Bezos, Google and others) that he wishes he knew earlier in his career.
Note: Attached are only the slides of the speech. Video of this speech was recorded by the University of Bridgeport and may be found on their site. You can also visit Rob's article on The Top 100 Mental Models Needed To Succeed In Business at
http://robdkelly.com/blog/mental-models/a-list-of-top-100-mental-models-for-business/
The 16 mental models Rob Kelly discusses are:
Self Interest
Incentives
Reciprocation
Sunken Cost Fallacy
Law of Contrast
Authority
Positioning
Social Proof
Commitment Theory
Likeability
Confirmation Bias
Association
Scarcity
Vegas Rule
Man with a Hammer
Observation Effect
In 2007 I attended a one-day 'Customer Service & Leadership' session, hosted by the Disney Institute.
I made my notes on my tablet pc, doing a visual facilitation for myself and my colleagues at Blue Moon.
I've isolated the key points in this presentation. Hopefully they're self-explanatory. If not, send me a note, and I'll see if I can clarify.
The purpose of a visual facilitation is to concretise people's learning. But it's also to allow that learning to be shared.
Please check my visual facilitation portfolio on my Flickr gallery at http://snipurl.com/visualfacilitation. I work internationally.
There are 1 million licensed stylists in the US but 40% of salon space goes unused daily. A new app allows stylists to rent unused salon space 3 times faster and for half the cost, saving owners in overhead. The app generates $33 in revenue per user for a $12 acquisition cost, 6 times the industry average, and has the potential to transform the $12.2 billion salon industry.
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
The Content Grid v2, created by Eloqua and JESS3, provides marketers with a framework for content marketing. The infographic visualizes the most popular types of marketing content, over which outlets they should be delivered, at what stage in the purchase process they make the most sense, and what KPIs should be used to measure their impact. The Content Grid v2 is a follow-up on last year's award-winning infographic, called The Content Grid.
Interbrand Accelerator - Activating brand opportunities for business growthInterbrand London
How to ensure each customer interaction is a coherent expression of the brand when different functions within the organisation are responsible for creating them?
Today’s CMOs need to create internal alignment in order to deliver a coherent brand experience to their customers.
To do this, they need a simple framework that can:
- align the organisation around a clear set of brand priorities
- bring meaningful improvements to the customer experience today
- deliver long-term brand value
“I know that our business success is dependent on a strong brand. What I need is a way to engage the entire organization so that cross-functional teams can understand the role they should play today in improving brand performance tomorrow.” Roel de Vries, CMO, Nissan
Interbrand London hosted a breakfast workshop in December 2015 and used the Nissan and Guinness World Records brands to demonstrate how the Brand Strength framework can be used to generate valuable insights, identify priority areas and define an action plan for brand and business growth.
Best Global Brands 2009 by Interbrand and BusinessWeekJerry P
The document discusses opportunities for brands emerging from the economic crisis of 2008, noting that while it has been a difficult time, crises also provide opportunities for change, innovation, and growth. It analyzes lessons from how some brands have succeeded or struggled during downturns, emphasizing the importance of focus, consistent investment in products and customers, and evolving brand strategies while staying true to core values. Key brands discussed include Apple, Toyota, McDonald's, and Starbucks.
The top 20 retail companies you've never heard of...Interbrand London
Christian Purser, CEO, Interbrand London, talked about the global retail marketplace at Retail Week Live in London in March 2016.
Your competitors might not be who you think they are. With Central Group (Thailand) buying a majority stake in three German department stores and Hudson Bay (Canada) buying Galeria Kaufhof, it is clear that new entrants into Europe will bring additional competition in Europe and here in the UK.
16 mental models I Wish I Mastered EarlierRob Kelly
Internet Entrepreneur Rob Kelly speaks at the University of Bridgeport Executive Speaker Series on September 8, 2015 on the subject of mental models.
Rob covers 16 mental models (inspired by Charlie Munger, Robert Cialdini, Jeff Bezos, Google and others) that he wishes he knew earlier in his career.
Note: Attached are only the slides of the speech. Video of this speech was recorded by the University of Bridgeport and may be found on their site. You can also visit Rob's article on The Top 100 Mental Models Needed To Succeed In Business at
http://robdkelly.com/blog/mental-models/a-list-of-top-100-mental-models-for-business/
The 16 mental models Rob Kelly discusses are:
Self Interest
Incentives
Reciprocation
Sunken Cost Fallacy
Law of Contrast
Authority
Positioning
Social Proof
Commitment Theory
Likeability
Confirmation Bias
Association
Scarcity
Vegas Rule
Man with a Hammer
Observation Effect
In 2007 I attended a one-day 'Customer Service & Leadership' session, hosted by the Disney Institute.
I made my notes on my tablet pc, doing a visual facilitation for myself and my colleagues at Blue Moon.
I've isolated the key points in this presentation. Hopefully they're self-explanatory. If not, send me a note, and I'll see if I can clarify.
The purpose of a visual facilitation is to concretise people's learning. But it's also to allow that learning to be shared.
Please check my visual facilitation portfolio on my Flickr gallery at http://snipurl.com/visualfacilitation. I work internationally.
There are 1 million licensed stylists in the US but 40% of salon space goes unused daily. A new app allows stylists to rent unused salon space 3 times faster and for half the cost, saving owners in overhead. The app generates $33 in revenue per user for a $12 acquisition cost, 6 times the industry average, and has the potential to transform the $12.2 billion salon industry.
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Editor's Notes
01 Tabula Rasa Extending A Metaphor -- Going From The 'T-Shaped Person' To 'The Brush-Shaped Being' Bright people know stuff. And they generally interact with other people who know stuff. Our knowledge fields are 'T-Shaped'. And our interactions are generally pretty narrow, taking place along the narrow shaft of our specialisation, or the low penetration of our general interests. What if we were to embrace a more extended metaphor that allows us to be at home with powerful innovation? What if we could use our bristly personalities to become drivers of innovation? Are you ready to declare yourself a 'The Brush-Shaped Being'? --- What is the ‘shape’ of our knowledge? We start out knowing nothing. And then we learn stuff. We fill up our tabula rasa, our blank tablet. The shape of our knowledge pretty much defines our lives.
02 The Shape of Knowledge – Hyphen The vertical axis represents the depth of knowledge. The horizontal axis represents the number of interest fields. The ‘Hyphen’ shape is long and thin and ‘horizontal’. It represents someone who knows a slim amount of stuff about a whole lot of things.
03 The 'Hyphen-Shaped Person' We can call this person a ‘Hyphen-Shaped Person’.
04 The Jack-of-All-Trades The ‘Hyphen-Shaped Person’ is often thought of as a ‘Jack-of-All-Trades’ and a ‘Master-of-None’. The ‘Hyphen’ label is a heck of a lot more neutral, and contains a much richer metaphorical range. Hyphens connect things. They lead to other things. People who have ‘Hyphen-Shaped’ knowledge might not know things deeply. But they know plenty of connective stuff, and often have wide fields of interest.
05 The 'I' ‘ I-Shaped’ knowledge covers a very small area of interest. But goes very deep.
06 The 'I-Shaped Person' The ‘I-Shaped Person’ knows tons of stuff about one subject.
07 The Specialist The ‘I-Shaped Person’ is often thought of a ‘The Specialist’. The one person you go to when you need information or help in a specific area. In today’s world, specialists are frowned on more and more. They’re seen as ‘Silo’ thinkers, people who can’t get on well with others. When managers say, ‘There is no ‘I’ in ‘Team’,‘ they’re talking about specialists. But specialists in the field of punning are able to get a laugh out of their own twist on that horrible phrase by declaring: ‘There is no ‘Meat’ in ‘Team’.’ (Okay... I’m the only one laughing. Meathead.) There’s a reverse angle on ‘The Specialist’. Often, people are awed by them. They place undue deference on the amount of specific knowledge the specialist has. Which makes it possible for them to miss the fact that specialists don’t necessarily know how things link to other things. ‘ If all I have is a hammer, everything looks like a nail.’ This describes the specialist. But we can’t discount the value of depth of knowledge. It’s obvious that it’s valuable. So a neutral label like ‘I-Shaped Person’ works better to remove scorn and awe from how we view this kind of person.
08 The 'T' Here’s a much more promising metaphorical representation of knowledge... A combination of the ‘Hyphen’ and the ‘I’. Lots of interest fields. And one speciality.
09 The 'T-Shaped Person' The ‘T-Shaped Person’ connects well with others. Plays nicely in teams. Knows enough about what others know in order for them to understand things in the right context. And is able to apply strong skills in a specific area. Current management thinking values the ‘T-Shaped Person’ very strongly. This person is categorisable, predictable, performs well, interacts decently. This person is a known quantity. And you can make a very nice team out of ‘T-Shaped People’ by daisy chaining them together...
10 The 'Comb' Several ‘T-Shaped People’ joined end-to-end form a ‘Comb’. It’s the ideal shape for a team within an organisation. Human Resource managers would do well to consider ‘collecting’ the right kinds of ‘T-Shaped People’ to form awesome ‘Combs’. Shows like SURVIVOR and THE AMAZING RACE use this principle to create a successful mix of compulsively viewable castmembers. We watch these shows because of the resultant Comb. (At least, I do.) But what if individuals saw fit to progress from being ‘T-Shaped People’? What if we started recognising that just one specialisation isn’t actually optimal? Could we become self-contained teams?
11 The 'Comb-Shaped Person' The person who assembles a variety of specialisations is a ‘Comb-Shaped Person’. Patent attorneys are examples of ‘Comb-Shaped People’. They generally have at LEAST two specialisation fields... Law, and the specific field of science, technology or design that they deal in. Internists are another example. These medical specialists know vast amounts about all sorts of diseases and problems with the human body. The trouble with individuals being ‘Comb-Shaped People’ is that others don’t really seem to understand them very well. They don’t know where to fit them in. This is because the ‘Comb-Shaped Person’ knows too much. ‘You’re overqualified for this particular position.’ ‘ Comb-Shaped People’ are almost always polymaths or autodidacts. They very often know much more about a subject than their ‘T-Shaped’ colleagues. More than that, they know how the subject connects to other subjects in obscure, non-obvious ways. As a ‘Comb-Shaped Person’ myself, I find that I’m easily capable of annoying entire rooms full of people with one utterance. Having more knowledge about something than the so-called specialists really irks them. More often than not, a ‘Comb-Shaped Person’ is written off as a ‘Hyphen-Shaped Person’. Specialists almost always believe that they know the most about something. So when someone appears to know more, they write them off as dilettantes.
12 The 'Brush' But there is a way for ‘Comb-Shaped People’ to coexist with others. They line up with others and share their knowledge freely in the form of a ‘Brush’.
13 The 'Brush-Shaped Being' It’s unlikely that the ‘Brush-Shaped Being’ is one person. It’s more likely to be a group of people. But before we look at how the ‘Brush’ metaphor plays out, lets look at other ways of visualising a bunch of ‘Comb-Shaped People’ joined together.
14 Turn It Around and Extend the Metaphor Some More Let’s just turn the brush around. And other thoughts crop up.
15 The 'Grass-Shaped Growth' The ‘Grass-Shaped Growth’ has us looking at the individual bits of knowledge as blades of grass...
16 Now With Added Greenery A neat lawn. Interconnected root system. Cooperation in maintianing similar heights. Uses the sun’s energy efficiently.
17 The 'City-Shaped Citizen' Or we can visualise the combs forming The ‘City-Shaped Citizen’.
18 With a Bit of Sunlight A bit of sunlight backlighting the smog...
19 And a Whole Bunch of Concrete and Smog And a coupla million tons of concrete, metal, tarmac, and hacking coughs round out the picture.
20 The 'Hair-Shaped Habitat' We could also style our knowledge strands as individual hair follicles in The ‘Hair-Shaped Habitat’...
21 A Breeding Ground For Lice and Other Parasites This wonderland looks good, is silky smooth and conditioned with OptimaNobulon 12, the secret molecule that only hair-physicists know about. Trouble is, it’s also a breeding ground for lice and other parasites. Parasites such as advertising teams selling you OptimaNobulon 12.
22 The 'Brush-Shaped Being' Catches All Sorts of Goodies I prefer the ‘Brush-Shaped Being’ as my extended metaphor. I like the idea of this bristly coalition knowing lots of stuff and being deployed to catch all sorts of things that other devices miss.For instance, a comb might knock a piece of knowledge out of the way. A brush would ‘catch’ that same piece, cos there’s a whole phalanx of bristles sweeping through behind the frontrunners. A team made up of these kinds of people would be pretty interesting to observe. And in fact... an innovation company in the US makes a fair amount of income from allowing people to observe such ‘Brush-Shaped Beings’ in action. IDEO is a company that created the Palm Pilot, Apple’s first mouse, and Microsoft’s second mouse. While they don’t talk about themselves as ‘Brush-Shaped Beings’, their teams ARE such organisms. And they run ‘IDEO University’. Here, people pay to become members of their multi-disciplinary design teams for a limited period. Being ‘Brush-Shaped’ has its challenges. Knowledge depths will vary. Fields of interest will overlap in odd ways. The personalities within such teams will be quirky deluxe. And ‘outsiders’ might not know how to decode the short-cut communication that will inevitably develop in such a group. Managers will certainly be outgunned, and might have self-esteem issues. The benefits would seem to outweigh the challenges. Clever clever people. Also, my guess is that kids of tomorrow are automatically being primed to be ‘Comb-Shaped’. Which means they need to learn how to embrace being ‘Brush-Shaped Beings’.
23 What Shape Are You? So let’s end off by acknowledging that knowledge is flexible. It’s malleable. We can bend our brains to suit almost anything. So... let’s take the hyphen-shapes, the I-shapes, the T-shapes, the Combs, the Brushes, and let’s bend them to our wills. What shape are you?