JESS3 and Eloqua's Content Grid v2

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The Content Grid v2, created by Eloqua and JESS3, provides marketers with a framework for content marketing. The infographic visualizes the most popular types of marketing content, over which outlets they should be delivered, at what stage in the purchase process they make the most sense, and what KPIs should be used to measure their impact. The Content Grid v2 is a follow-up on last year's award-winning infographic, called The Content Grid.

The family-owned and operated Bradshaw Vineyards have been supplying quality pinot noir grapes to top wineries in Oregon's Willamette Valley since the mid 90's. Beginning in 2009 Bradshaw Vineyards partnered exclusively with longtime friends and the largest Oregon wine producer, King Estate Winery. In their first vintage together the wine produced from 100% Bradshaw pinot noir grapes passed the highest standards set by the King Estate winemaking team earning the coveted "Vineyard Designate" recognition. Daughter Leslie Bradshaw, partner in Bradshaw Vineyards and President & CEO of JESS3, wanted to further keep the partnership "all in the family," so she brought in the designers at JESS3 who jumped at the chance to play around with some funky and fresh ideas for the wine label before eventually deciding on a sleek grey-on-black option featuring an image of a leaf from the vines the wine originated from.

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Overview: The State of B2C Content Marketing IN NORTH AMERICA Greetings Consumer Marketers, In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown: 90% of B2C marketers are using content marketing, compared with 86% last year. 34% of B2C marketers consider themselves effective at content marketing—up from 32% last year. B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics. B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%). This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute. Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers. On with the content marketing revolution!

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B2B Content Marketing 2015 Benchmarks, Budgets & Trends - North America Hello Content Marketers, Welcome to the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. It’s hard to believe that it’s been five years since we first surveyed marketers on how they use content as part of the marketing mix. Since then, the survey has grown to reach marketers all across the globe. This year, we heard from more than 5,000 marketers—in 25 industries in 109 countries—from for-profit and nonprofit organizations. In this report, you’ll learn how the B2B marketers from North America responded. As you’ll notice, we made some changes to this year’s survey to better reflect how the industry is growing. We added new questions, changed the way we asked some of the prior ones, and even removed a few. We also asked content marketers about the initiatives they’re working on—and the list is long, as you will see… We’re thrilled to be with you on this journey. Yours in content, Joe & Ann Joe Pulizzi Founder Content Marketing Institute Ann Handley Chief Content Officer MarketingProfs Sponsored by Brightcove

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If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.

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