Social media is about more than just listening to your communities, you have to care about what they say. The Brand Convection Model details the process and thinking around how brands can take masses of online conversations, filter them into intelligence and use this information to effect practical changes within the business that will lead to more sales and happier customers.
What is internal communications, and why should any company spend money on it? Learning how to improve employee communications allows for more work to be done in less time and with less frustration.
Information on how companies and tax exempt organizations can leverage technology and other tools to enhance the level and effectiveness of internal communications - Tate Tryon CPA s- Nonprofit CPA Firm.
Over the years, employee recognition has evolved from being a nice way to thank employees for their years of service, to something that can have a significant and meaningful impact on your workforce and your business. And because of this, it’s no longer seen as a “nice to do'', but a “have to do”.
However, as with anything in life and in business, it’s all about how you do it - do it the right way and you reap the benefits, do it the wrong way and you waste your time, energy and your company’s money.
It’s this “right way” of doing recognition that we will explore in this guide, sharing tips and stories to help you achieve the many positive impacts that it can deliver to your employees and your company.
4 Barriers to creating predictive talent analytics and how to overcome themMartin Sutherland
This presentation highlights the 4 big barriers to creating a talent analytics platform. HR systems have, and still are, mostly designed from the inside (HR) out (employees). This means they do not have a consumer mindset that engages people and provides a steady stream of relevant people data to analyze.
If employees get no value from providing an organization with data, they stop doing it. No data=No analytics. By giving every employee a self-directed career management tool that helps them to identify their strengths, identify the strengths they need to be successful and provides them with personalized advice on how to develop new strengths, the organization maintains a steady stream of relevant talent data.
This presentation was delivered at the Chief Human Resource Officers conference in Cape Town 2015. In the 20 minutes it took to do the presentation, we were able to provide a delegate from a large food manufacturer with a live site.
Remote work is different, if not hard. There are times when it seems to have solved world problems, on the other hand, it reminds us that we are a collective being and we need to exist with our people to keep those motivation juices flowing. No, we are not debating if it is here to stay or not, but we are breaking down how companies can leverage technology to set up systems that ensure that our people are motivated and aligned to the shared values.
What is internal communications, and why should any company spend money on it? Learning how to improve employee communications allows for more work to be done in less time and with less frustration.
Information on how companies and tax exempt organizations can leverage technology and other tools to enhance the level and effectiveness of internal communications - Tate Tryon CPA s- Nonprofit CPA Firm.
Over the years, employee recognition has evolved from being a nice way to thank employees for their years of service, to something that can have a significant and meaningful impact on your workforce and your business. And because of this, it’s no longer seen as a “nice to do'', but a “have to do”.
However, as with anything in life and in business, it’s all about how you do it - do it the right way and you reap the benefits, do it the wrong way and you waste your time, energy and your company’s money.
It’s this “right way” of doing recognition that we will explore in this guide, sharing tips and stories to help you achieve the many positive impacts that it can deliver to your employees and your company.
4 Barriers to creating predictive talent analytics and how to overcome themMartin Sutherland
This presentation highlights the 4 big barriers to creating a talent analytics platform. HR systems have, and still are, mostly designed from the inside (HR) out (employees). This means they do not have a consumer mindset that engages people and provides a steady stream of relevant people data to analyze.
If employees get no value from providing an organization with data, they stop doing it. No data=No analytics. By giving every employee a self-directed career management tool that helps them to identify their strengths, identify the strengths they need to be successful and provides them with personalized advice on how to develop new strengths, the organization maintains a steady stream of relevant talent data.
This presentation was delivered at the Chief Human Resource Officers conference in Cape Town 2015. In the 20 minutes it took to do the presentation, we were able to provide a delegate from a large food manufacturer with a live site.
Remote work is different, if not hard. There are times when it seems to have solved world problems, on the other hand, it reminds us that we are a collective being and we need to exist with our people to keep those motivation juices flowing. No, we are not debating if it is here to stay or not, but we are breaking down how companies can leverage technology to set up systems that ensure that our people are motivated and aligned to the shared values.
Slides from my October 15, 2015 talk on customer experience and the modern organization at the MIMA Summit in Minneapolis, MN. Slides reference a white paper of the same name, posted to http://almty.co/cx
Personalization, Going Beyond the Technology (Como envolver os clientes, sem ...E-Commerce Brasil
Edward Chenard fala sobre "Como envolver os clientes, sem deixar que a tecnologia fique no caminho da relação" no Congresso E-commerce Brasil de Experiência do Cliente 2014.
This is a talk I gave in 2009 and still seems relevant today in taking clients through the basics of mobile with some tips and tricks on getting the fundamentals right.
"Leadership communication - small effort, big impact" - Anjali Mathurticworks
The Information Company (TIC) has been partnering some of India’s biggest and best global companies to meet their internal and external communication needs, since 1999.
TIC stands out among digital agencies for its content capabilities. It specialises in corporate journalism -- that is, story-telling towards a purpose, whether that be building a brand, selling a product, changing perceptions, or reaching out to the community.
We are The Information Company. Where strategic content meets creative design with cutting-edge technology every day. For the last 20 years, and counting.
Feldman network career insurance final january 2010Debra Feldman
All jobs are temporary. Your networking connections are lifetime career insurance.Over 80% of new hires got their jobs via a referral. Contacts are necessary. Keep the ones you have and promote new relationships.
For most retailers, once the clock strikes midnight on Black Friday, they will constantly be racing against an unforgiving clock to solve every holiday customer question. This is why there is no better time of year than to pull out all of the stops to make sure every agent is as fast and productive as possible.
Click here for 100 FREE Flex Hours from Desk.com - just in time for the Holidays: http://bit.ly/HolidayRush2013
Self-Service: The Golden Ticket for a Personalized Customer ExperienceDesk
In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience. From setting goals to measuring your results, discover industry-proven steps to using self-service successfully in your own organization.
#Webinar Groupe.io - Determining the ROI of investing in an internal communic...Yashodeep Sengupta
Discover the ways to gain true business value by investing in an #internalcomms strategy. These slides are from a webinar organized by www.groupe.io and presented by Internal communications experts Jason Anthoine and Elisabeth Wang. The rich insights help you determine your ROI in an internal communications strategy and platform.
Slides from my October 15, 2015 talk on customer experience and the modern organization at the MIMA Summit in Minneapolis, MN. Slides reference a white paper of the same name, posted to http://almty.co/cx
Personalization, Going Beyond the Technology (Como envolver os clientes, sem ...E-Commerce Brasil
Edward Chenard fala sobre "Como envolver os clientes, sem deixar que a tecnologia fique no caminho da relação" no Congresso E-commerce Brasil de Experiência do Cliente 2014.
This is a talk I gave in 2009 and still seems relevant today in taking clients through the basics of mobile with some tips and tricks on getting the fundamentals right.
"Leadership communication - small effort, big impact" - Anjali Mathurticworks
The Information Company (TIC) has been partnering some of India’s biggest and best global companies to meet their internal and external communication needs, since 1999.
TIC stands out among digital agencies for its content capabilities. It specialises in corporate journalism -- that is, story-telling towards a purpose, whether that be building a brand, selling a product, changing perceptions, or reaching out to the community.
We are The Information Company. Where strategic content meets creative design with cutting-edge technology every day. For the last 20 years, and counting.
Feldman network career insurance final january 2010Debra Feldman
All jobs are temporary. Your networking connections are lifetime career insurance.Over 80% of new hires got their jobs via a referral. Contacts are necessary. Keep the ones you have and promote new relationships.
For most retailers, once the clock strikes midnight on Black Friday, they will constantly be racing against an unforgiving clock to solve every holiday customer question. This is why there is no better time of year than to pull out all of the stops to make sure every agent is as fast and productive as possible.
Click here for 100 FREE Flex Hours from Desk.com - just in time for the Holidays: http://bit.ly/HolidayRush2013
Self-Service: The Golden Ticket for a Personalized Customer ExperienceDesk
In this guide, you’ll learn how self-service can lower costs, improve productivity, and lead to a more personalized and profitable customer experience. From setting goals to measuring your results, discover industry-proven steps to using self-service successfully in your own organization.
#Webinar Groupe.io - Determining the ROI of investing in an internal communic...Yashodeep Sengupta
Discover the ways to gain true business value by investing in an #internalcomms strategy. These slides are from a webinar organized by www.groupe.io and presented by Internal communications experts Jason Anthoine and Elisabeth Wang. The rich insights help you determine your ROI in an internal communications strategy and platform.
An ebook covering ideas and roles for building a social media team for your business. Includes a case study of the Humana social media Chamber of Commerce.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Customer Experience is the superset of sensations, emotions and perceptions felt by your customers before, during and after product or service use. Experiences are created through interactions with things, people and the surroundings. Sharing of experiences happens across both physical and digital worlds, from a smile or a laugh, to a smiley face emoticon. The boundaries between physical and digital are blurring, even merging. Instant feedback, instant photos, instant communications, shared easily, quickly and without hesitation, or forethought. People like to share their experiences with their family, friends, co-workers and in general with the world around them. It is not only possible to capture, understand and learn from all of these digital interactions, but, the future of business just might depend on it and doing so requires planning and execution.
Enterprise Customer Experience represents the people, processes and technology required to listen, guide and engage your customers in the digital world; all towards creating personalized therefore enhanced experiences. Just like the real world, in the digital space, experience cannot be given, but can be designed, enabled and carefully considered. The simple idea is to learn from what is shared, turn it into information, provide insights to people that need it and then actions to be executed, all to further enhance the customer experience. There are a lot of moving parts, including technology as one, along with people and process. The imperative is to start with listening and progress to insights, actions and knowledge.
Each digital interaction creates data, which leads to information that when properly leveraged creates insights. When something is good, can you repeat it, when something is bad, how quickly can it be changed, altered? Each customer interaction is an opportunity to learn and grow. From first Ad impression and Website visit, to product purchase, product use, service interaction, receiving a bill or talking to support, each element has a unique input to, and impact on, customer experience. The technology, how it is used by people and the process required; that is what we are seeking to describe in this short paper.
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
UNSTUCK: Use the Brand-As-Business Management Approach to Troubleshoot Your Business is a short guide that introduces six prevalent business issues and the solutions offered by the brand-as-business approach.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
1. IS MY JOB TO MAKE THE
COMMUNITY CARE ABOUT THE
BRAND, OR TO MAKE THE BRAND
CARE ABOUT THE COMMUNITY?
- Reece Jacobsen, Senior Community Manager, Cerebra
2. The Brand Convection Model
Social media is about more than just listening to your communities; you have to
care about what they say. The Brand Convection Model details the process and
thinking around how brands can take masses of online conversations, filter them
into intelligence and use this information to effect practical changes within the
business that will lead to more sales and happier customers.
By @Cerebra
3. Listen
If you listen hard enough, you’ll find the signal
within all the noise.
More really is more when it comes to listening. You want to
listen to as many online conversations as your budget can
afford. It isn’t only the feedback that comes directly to your
social profiles that matters; you should be tracking all brand
mentions, direct or indirect, misspellings, joke names,
industry key words and competitors.
You should also be creating content that drives conversation
around specific areas you want to investigate. This
conversation will be higher value and will require less filtering.
The more raw material you start with the better the insights.
Once you’ve tapped into as many conversations as possible,
start filtering out any content that is irrelevant or contains
absolutely no value. Look for conversations that are
constructive and reasonable, offer opinions and
recommendations, clearly identify positive or negative issues
and are from a credible source.
By @Cerebra
4. Feedback
Humans are still the best tools for
evaluating other humans.
Now that you have usable information you need to work
through the feedback phase, which is to organise the
feedback (both positive and negative) into formats that make
business sense. The end results of effecting business change
can only happen if the information is specific and relevant to
the individual people within the business who receive it.
A variety of online tools can help you filter and sort through
the conversations and your community and reputation
managers will help to make the feedback specific to a
product / service / location / person / department etc. Finally
the feedback must be differentiated between quick and long
fixes, the source of the feedback must be specified, red flags
raised and competitor movements listed.
By @Cerebra
5. Interrogate
It is not enough to know the what,
you haveto know the why.
Turn the data into intelligence by interrogating it from every
angle possible. The more questions you can ask the more
answers you will have. The series of questions you ask will
turn unhelpful online conversations into insightful gems.
At the very least you should interrogate (in a gentle way) your
community managers, the customers who gave feedback,
the business units and responsible employees. Ask why over
and over until you get to the true answer. Only by asking
questions can you get to the pieces of intelligence that hide
in every conversation.
By @Cerebra
6. Learn
There’s a big difference between knowing a
weakness exists and knowing how to fix it.
You now have a usable, highly valuable set of information
that has been distilled and interrogated; it’s time to figure out
the lessons. While single pieces of information can contain
lessons, the greatest insights come by comparing
information. By building visual representations of the
information over time you will be able to spot trends and
patterns, recognize recurring issues and map the build up of
complaints in certain areas.
By mapping your information you will be able to identify and
define the key lessons that were hidden in all of those
thousands of online conversations.
By @Cerebra
7. Report
Don’t talk to me about problems,
talk to me about solutions.
The report not only analyses the feedback and
summarizes the lessons, it also when you convert the
feedback and lessons into strategic recommendations to the
business. The recommendations can cover any aspect of the
business, from product changes to service advancements,
however, the recommendations must be realistic, actionable,
understandable, measurable, repeatable and aligned to the
overall business objectives.
By @Cerebra
8. Solutions
Saying sorry isn’t enough, you must show
you’re sorry by changing your behavior.
We’re now through the listening phase and into the caring
phase. Listening is easy, interrogating and developing
intelligence is harder, and caring enough to define and
implement changes within your business is harder still.
In order to accurately map out solutions you need to
understand the background and root cause of the problem,
the legacy of the problem and if the company has attempted
to solve this problem in the past, why it failed, what lessons
were learned. There’s no point in repeating actions that have
failed in the past.
By @Cerebra
9. Actions
Actions, not words, are the best way to
show you care.
Taking action is the most important part of becoming a
social business. The insights contained in the report are
only of value if the organisation leverages them to effect real
change. When looking at defining the actions you need to
split the actions into segments based on the ease and speed
of implementing the action.
It’s helpful to separate immediately addressable quick fixes
and longer term ‘large’ fixes, and sort these according to
how or who will address them, whether it’s by geography,
product, department or person.
By @Cerebra
10. Processes
It isn’t enough to solve a problem once you must
solve it forever.
Very rarely do problems happen in isolation. If it happens
once it can happen again which is why you can’t only
directly solve the complaining customer’s individual problem,
you need to understand how and where this problem could
happen elsewhere and build systems and process to prevent
any future occurrences of this problem.
As you roll these systems out you must track and monitor
their success. The last thing you want is for the system to
become the problem.
By @Cerebra
11. Cultural Changes
It’s hard to read the label from inside the bottle.
It isn’t enough for your marketing team to care. Your entire
company needs to understand how socially connected
customers have evolved and how your company needs to
evolve to keep up with your customers. You can change your
systems and your agency but if you can’t change the culture
of your people they will be the weak link.
Systems, processes, training and new hires must all work
together to evolve the culture of your business into one that
sees your social communities as more than just an audience.
It’s not enough to simply listen you have to care.
By @Cerebra
13. About Cerebra
Cerebra was founded by Mike Stopforth (www.mikestopforth.com) in 2006. Since then, the integrated strategic
communication agency has grown from a small consulting outfit to a large team of incredibly talented,
hard-working personalities who all share in a passion for effective communication.
We are in the business of aiding companies in building communities, engaging with these communities
and finally activating these communities through the appropriate communication channels,
whether traditional or social media.
We would welcome you to find out more information at www.cerebra.co.za,
or connect with us on the various platforms.