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Asma Dhaif 
Theoretical Foundations of Instructional Technologies By Dr. Donohue
Reference: Learning and Cognition (Martinez,2009)
- Long Duration and big 
Capacity. 
- Dual coding images and 
words. 
- It makes knowledge in our 
mind encyclopedic. 
- It links ideas with meaning. 
- Multimedia, Information store 
in different forms. 
- Hypermedia, one idea links to 
related information. 
- Small Capacity 
- Short Duration 
Long 
Term 
Memory 
Short 
Term 
Memory 
Reference: Learning and Cognition (Martinez,2009)
However, there is a unique 
and different memory which 
could remember details accurately. 
Our memory does not have the 
ability to remember all kinds 
of information accurately 
and for a long time. 
It is called 
Eidetic/ Photographic memory
This is Solomon, 
a newspaper 
reporter who 
could remember 
all information 
perfectly. 
Dr. Alex 
decided to 
test his 
memory. 
Dr. Alex found that 
Solomon’s memory has 
no limit. It can recite all 
information no matter 
how much they are. 
This nonselective 
memory proved a lack in 
understanding abstract 
meanings. 
So the ability to 
remember details was 
offset by a disability in 
making sense of his 
experiences. 
Reference: Learning and Cognition (Martinez,2009) 
1 
4 
3 
2
What about Cognitivism 
in Education?
For learners: 
 Learners have innate and inner 
cognitive abilities. 
 Learners think in different models. 
 For instructors: 
 Instructors have to consider using 
different techniques that will 
encourage students to learn. 
 Instructors have to evaluate 
students with gradually starting 
from recalling basic knowledge to 
challenging their cognitive 
capacities.
Did cognitivism 
receive 
any criticism? 
Well.. Let us first see this 
example together.
Dr. Alex wanted to 
teach Sam about 
What is a planet 
and how many 
planets in the 
spaces. 
He used all 
cognitive processes 
in his teaching. 
At the end of 
class, Sam was 
able to understand 
and define what 
planet means and 
1 identifies all 
2 
planets with their 
names in the chart. 
Dr. Alex now is 
happy even if he 
does not smile. 
Next class.. 
Dr. Alex wants to 
teach Sam about 
What is earth 
made of. 
He used the same 
cognitive 
processes in his 
teaching. 
Unexpectedly, 
Sam was not able 
to understand the 
lesson effectively 
Dr. Alex now is 
3 4 
really mad.
The Brain in Cognitivism's Lab

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The Brain in Cognitivism's Lab

  • 1. Asma Dhaif Theoretical Foundations of Instructional Technologies By Dr. Donohue
  • 2. Reference: Learning and Cognition (Martinez,2009)
  • 3. - Long Duration and big Capacity. - Dual coding images and words. - It makes knowledge in our mind encyclopedic. - It links ideas with meaning. - Multimedia, Information store in different forms. - Hypermedia, one idea links to related information. - Small Capacity - Short Duration Long Term Memory Short Term Memory Reference: Learning and Cognition (Martinez,2009)
  • 4. However, there is a unique and different memory which could remember details accurately. Our memory does not have the ability to remember all kinds of information accurately and for a long time. It is called Eidetic/ Photographic memory
  • 5. This is Solomon, a newspaper reporter who could remember all information perfectly. Dr. Alex decided to test his memory. Dr. Alex found that Solomon’s memory has no limit. It can recite all information no matter how much they are. This nonselective memory proved a lack in understanding abstract meanings. So the ability to remember details was offset by a disability in making sense of his experiences. Reference: Learning and Cognition (Martinez,2009) 1 4 3 2
  • 6. What about Cognitivism in Education?
  • 7. For learners:  Learners have innate and inner cognitive abilities.  Learners think in different models.  For instructors:  Instructors have to consider using different techniques that will encourage students to learn.  Instructors have to evaluate students with gradually starting from recalling basic knowledge to challenging their cognitive capacities.
  • 8. Did cognitivism receive any criticism? Well.. Let us first see this example together.
  • 9. Dr. Alex wanted to teach Sam about What is a planet and how many planets in the spaces. He used all cognitive processes in his teaching. At the end of class, Sam was able to understand and define what planet means and 1 identifies all 2 planets with their names in the chart. Dr. Alex now is happy even if he does not smile. Next class.. Dr. Alex wants to teach Sam about What is earth made of. He used the same cognitive processes in his teaching. Unexpectedly, Sam was not able to understand the lesson effectively Dr. Alex now is 3 4 really mad.