I analyzed the "Bottle cap challenge' trend, where it started, and why it got so popular.

1. The Bottle cap
challenge
RYAN A. HARRIS

2. The bottle cap challenge was a viral # that
went viral mid 2019, getting many famous
celebrities doing it. The challenge consisted
of placing a bottle on a table and attempting
to kick the cap off of the bottle. The original
creator of this challenge was a martial artist
named Taekwondo but the challenge didn’t
go viral until Max Holloway did it and
challenged other celebs.

4. The Buzz

5. Although it was seem like just a bottle
being kicked but marketers can learn a
lot from this trend started. Nothing was
advertised in this challenge but it
proves how big of an impact influencers
have on the media and if done right this
challenge could’ve benefited a
company. Pay an athlete to kick a
Dasani water bottle for a challenge,
anything can be marketed.

6. Conclusion
 In conclusion, the bottle cap challenge was a fun little trend that
challenged not only celebrities but people around the world to see how
athletic and skillful they were. The trend itself was started but a local
martial artist but went viral once a celeb attempted it which shows a lot
about how media works. It proves how influencer marketing is a growing
strategy for companies and how much of an influence these influencers
have on the public. Especially if they had everyone trying to kick the cap
off of bottles.