2. Empowering People
Kelly Heekin
Hoist is a rapid hydration drink first launched in Cincinnati, OH in 2008 and directly marketed towards hangovers. Hoist is not your
average hydration drink, they work with nutrition and create a low calorie isotonic mix for digestion that is described as “perfectly
isotonic”. Isotonic drinks work best because when the liquid flows through your stomach it is instantly absorbed in your body with no
digestion needed. Throughout our brand you will see Hoist being used by Professional athletes including Billy Hamilton and Will
Trapp and also being recommended by multiple distinguished doctors throughout many hospitals. Through our media, you will find an
exciting, easy navigable and information on our brand. Being first recognized as a hangover drink, we felt like we were not taping into
the correct market. With the help of Dr. Raska’s superheroes to help our brand be targeted to a 22-‐‑45 year old professionals with young
families. With this re-‐‑brand we were being recognized by doctors and while working with multiple charities, we changed our emphasis
on “doing good”. Out of the classroom, 40 people have heard of the product
but only one person uses the product daily. This person likes
the product simply because he helps him hydrate for his workouts and
exercising. While using this product he feels more hydrated than
before when he was using water. A[ending this session has taught me
that ideas will go through many changes and branding issues. Ideas
take years to start to become reality. After knowing more, I am inclined
to try Hoist. Kelly Heekin was very glad he had the chance to hear
feedback on his product. Hearing comments and feedback can be hard,
but he was able to take it in and help his product. Information for
Hoist came directly from the session, website, and Instagram.
3. Loving What You Do
Danielle Moore
Going into this session, I was expecting to hear about the food disease crisis and how she
personally had an impact and how she handled it. Danielle’s home town of Boulder
revolves around a food culture. Her professor at Colorado University pushed her to make
a list of her top 5 companies that she had an interest in. Finding your passion is as easy as
listing companies that bring out your interest. To find your passion, all you have to do is
just give yourself permission to do things. While working at a company, you must share
values. Compared to dating, you must have an a[raction and a make a decision because it
is the right thing to do. While in the company you should be networking. Networking is a
key factor in your professional career. This is how Danielle came across her jobs, by her
professor and mentors she connected with. You must be genuine and caring and foster
them throughout your careers. Similar to Networking, you must be willing to take a step
out of your bubble. By staying in the same place your whole life you only see one market.
You are surrounded by the same people and will not be able to reach a new market if you
stay grounded. By going out of your bubble, you will make mistakes. Mistakes are okay
and will let you learn something new. To grow, you must surround yourself with people
who will let you fail, but not become a failure. While working at Chipotle, Danielle was
faced with the biggest challenge that came across not only hers but Chipotle’s desk. The e-‐‑
coli food breakout went on for about 3 ½ months before they could put a lid on it.
Chipotle had to bring in crisis professionals to help tackle the problem because it was so
new to the company. With the questions and compliments Danielle had received for the
time she gave us, she had a proud face when she realized she had given her personal
advice to young college students ge[ing into the professional world. All information on
this slide came directly from Danielle Moore’s presentation.
4. Becoming a Superhero
Bluezoon Platoon
The first impression of this panel screamed professional. As I sit in front of multiple
“superheroes” that not only excelled in Yoda’s class but excel in their professional careers as
well. I was expecting to hear all about previous projects and how they have used this
knowledge throughout their careers. They all have worked on numerous projects including
Hoist, P&G, NKU Wellness, Rhinegeist, Hot God and more. They all went through stressful
times from working on the project and felt over-‐‑whelmed while working on the projects.
Overall, they all suggest that doing the project was the best thing they could have done in
college and advice they would have is to stick with it because everything will be worth it. By
doing client-‐‑based projects you get real world application and professional experience that
divides you among the thousands of recent graduates applying for jobs. By doing client
based projects comes many benefits. You will become more comfortable with giving group
presentations and learn to create special functions. This will increase your career
opportunities across the board. Listing specific project accomplishments on LinkedIn will
boost your profiles and become more appealing to business professionals. Using projects
like these will help showcase your skills that will help connect you with future jobs. When
you obtain your first job, that doesn’t mean to stop looking for another job. Jobs will be
always changing and you can always set yourself up for a be[er job. After this talk to former
“superheroes”, it showed me how important these projects are. This showed how these
projects affects my skills, my career, and the client themselves. Looking at the emotions on
the panel, the former students felt pride and were excited that they can pass on knowledge
to help the current superheroes. All information used came directly from the Bluezoon
panel during the session.
