The document discusses the benefits of comprehensive tobacco treatment coverage through Medicaid/MassHealth programs. It provides the example of Massachusetts, which in 2006 began covering tobacco cessation treatment including counseling and FDA-approved medications. Between 2006-2008, over 70,000 unique MassHealth members used the new benefit, and the smoking rate decreased 26% from 38.3% to 28.3%. The benefit was cost-effective, with $1.11 returned for every $1 spent due to reduced hospitalizations for conditions like heart attacks.