This document provides an overview of web hosting for beginners. It explains that hosting is necessary to make a website accessible online by linking it to the internet. It discusses factors to consider when choosing a hosting provider such as reliability, customer support, and location. The document also covers important hosting concepts including uptime, storage, bandwidth, and clustered hosting which spreads websites across multiple servers for improved stability and performance.
The document provides tips for web hosting affiliates. It recommends choosing a reputable shared hosting provider to avoid poor performance and support. It also recommends using URL framing to host multiple mini-sites under different domain names using a single hosting account, thereby saving costs. This allows visitors to see their domain in the browser bar while the site is hosted elsewhere, hiding that it is redirected.
In the world of web hosting, two big names are considered a cut above the rest—Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options.
Web hosting involves making a website available on the internet by storing it on web servers connected to the internet. A hosting company is responsible for ensuring these web servers are reliable, fast, secure, and backed up. Cost of hosting is determined by the amount of disk space and bandwidth (data transfer) required. Disk space stores the website files and content, while bandwidth refers to the data delivered to website visitors. Hosting plans allocate an amount of each resource to account for variability in website traffic and usage.
This document provides information on various products and services offered by VWHOM.com, including web hosting plans, hosted exchange, e-mail hosting, calendar, custom logo design, quick shopping cart, and more. They aim to provide all the tools needed to operate online, from basic websites to e-commerce stores. Their web hosting plans start at $5.38/month and include unlimited storage and bandwidth. They also offer affordable email hosting starting at $1.25/month.
This document discusses CSS layout and formatting techniques. It introduces CSS box model, positioning schemes like normal flow, relative, absolute and fixed positioning. It also covers floating, clearing floats, and using z-index to control stacking order. Media types and queries allow applying styles conditionally based on device features. @import and @media rules let including other stylesheets and applying rules based on media type.
This document summarizes several CSS3 properties including border-radius for rounded corners, gradient for color gradients, box-shadow for drop shadows, and text-shadow. It provides the syntax for each property for both Firefox (-moz-) and Webkit (-webkit-) browsers, including values for position, color, blur size, and spread.
HTML5 is the latest evolution of the standard markup language for the World Wide Web with new semantics and APIs, including new form types like color pickers and date pickers. It introduces features like local storage, video and audio playback, 2D drawing, and geolocation. WebSockets provide a standardized way for the web to establish two-way communications between a client and server. The Canvas element allows for dynamic, scriptable rendering of 2D shapes and bitmap images. Overall, HTML5 aims to make web-based applications more capable and powerful.
The document provides tips for web hosting affiliates. It recommends choosing a reputable shared hosting provider to avoid poor performance and support. It also recommends using URL framing to host multiple mini-sites under different domain names using a single hosting account, thereby saving costs. This allows visitors to see their domain in the browser bar while the site is hosted elsewhere, hiding that it is redirected.
In the world of web hosting, two big names are considered a cut above the rest—Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options.
Web hosting involves making a website available on the internet by storing it on web servers connected to the internet. A hosting company is responsible for ensuring these web servers are reliable, fast, secure, and backed up. Cost of hosting is determined by the amount of disk space and bandwidth (data transfer) required. Disk space stores the website files and content, while bandwidth refers to the data delivered to website visitors. Hosting plans allocate an amount of each resource to account for variability in website traffic and usage.
This document provides information on various products and services offered by VWHOM.com, including web hosting plans, hosted exchange, e-mail hosting, calendar, custom logo design, quick shopping cart, and more. They aim to provide all the tools needed to operate online, from basic websites to e-commerce stores. Their web hosting plans start at $5.38/month and include unlimited storage and bandwidth. They also offer affordable email hosting starting at $1.25/month.
This document discusses CSS layout and formatting techniques. It introduces CSS box model, positioning schemes like normal flow, relative, absolute and fixed positioning. It also covers floating, clearing floats, and using z-index to control stacking order. Media types and queries allow applying styles conditionally based on device features. @import and @media rules let including other stylesheets and applying rules based on media type.
This document summarizes several CSS3 properties including border-radius for rounded corners, gradient for color gradients, box-shadow for drop shadows, and text-shadow. It provides the syntax for each property for both Firefox (-moz-) and Webkit (-webkit-) browsers, including values for position, color, blur size, and spread.
HTML5 is the latest evolution of the standard markup language for the World Wide Web with new semantics and APIs, including new form types like color pickers and date pickers. It introduces features like local storage, video and audio playback, 2D drawing, and geolocation. WebSockets provide a standardized way for the web to establish two-way communications between a client and server. The Canvas element allows for dynamic, scriptable rendering of 2D shapes and bitmap images. Overall, HTML5 aims to make web-based applications more capable and powerful.
This document provides a quick reference guide to Cascading Style Sheets (CSS) properties. It lists over 150 CSS properties organized under categories like background, border, font, box model, positioning, animation and more. For each property, it specifies the possible values and units of measurement. The guide is intended to serve as a handy reference for CSS syntax and options.
The document provides information about an upcoming HTML5 and CSS3 workshop organized by Karkha.com. It includes the contact details of the organizers, an overview of what Karkha.com plans to do in the next four months including conducting workshops and weekend courses on open source skills, and their goals of bridging the gap between industry skills requirements and providing solutions for web and mobile applications.
Very basic introduction to HTML5, explaining what it is and how it can be used today.
Presented at the Adobe User Group Belgium Web SIG Event, 27th May 2010. http://mths.be/abh
This document provides an overview of CSS (Cascading Style Sheets) for computer science students. It discusses the background and goals of CSS, including making it easy to update many pages at once and maintain consistency. It also covers how CSS works through rules, selectors, and the cascade to match rules to elements. The document then summarizes visual formatting techniques in CSS like fonts, colors, positioning, and the box model. It concludes with techniques for dual presentation to support browsers with and without CSS.
This document provides an overview of CSS (Cascading Style Sheets) including its advantages over HTML for separating content from presentation, basic CSS syntax, selectors, properties and values, and ways to apply CSS stylesheets. It describes how CSS allows defining styles in external or embedded stylesheets that can be applied to HTML and XML pages, and how CSS styles cascade based on specificity.
The document contains CSS code that styles various elements of a webpage including the header, navigation menu, slideshow, content sections, sidebar, and other elements. Styles are defined for the background, colors, fonts, sizes, positioning etc. of different page sections like the header, navigation menu, content articles etc. Gradient effects and box shadows are used to style some elements. Floats, widths, margins are used to lay out different sections in a grid pattern across the page.
The document discusses various techniques for styling buttons and other elements with CSS3, including creating image buttons, buttons with rounded corners and shadows, and changing colors. It also covers progressive enhancement and graceful degradation approaches. CSS3 browser support tables are presented. The document advocates semantic, accessible approaches using CSS properties like columns, RGBA colors, @font-face, and the new box model over older techniques like nested tables.
This document summarizes key concepts in HTML/CSS including:
- CSS syntax using selectors like p, id, and class to style elements
- The three types of CSS styles: inline, embedded and external
- CSS properties like display, position, float, and clear that control element positioning and flow
CSS3 introduces several new properties for styling backgrounds and borders in CSS. Some of the key new properties include border-radius for rounded corners, box-shadow for drop shadows, border-image for image borders, background-size for sizing backgrounds, and multiple backgrounds to use more than one image. Browser support for CSS3 is improving, with most modern browsers now supporting the new CSS3 background and border properties.
Css class 3 definition and benefits 120309TTI-UTCM
Lesson 3 for graduate course on Context Sensitive Solutions (CSS). Created for UTCM Report #08-14-03 "Making Mobility Improvements a Community Asset: Transportation Improvements Using Context-Sensitive Solutions"
The document provides tips for web hosting affiliates. It recommends choosing a reputable shared hosting provider to avoid poor performance and support. It then describes how to host multiple websites and domains for affordable prices using a single shared hosting account, URL framing to redirect domains to subfolders, and a free Enom reseller account to register domains for $8.95 each. This allows hosting 100 sites for just $46.62 annually instead of $2985 using separate hosting accounts for each domain.
Suggestions for Choosing Dedicated Hosting for Your CompanyRahul Kumar
If you are deciding on a hosting provider for a dedicated server, it is important to learn as much as possible about that company's record of accomplishment and the services it offers.
How To Choose The Best Web Hosting Provider?annidavis
In today’s fast-paced digital era, every business needs a website. In addition, behind every successful high-traffic website there is a web hosting provider. Individuals who are just starting to set up a website might not even be aware of the term web hosting and why it is needed.
Your website must be accessible via the internet if you want people to view it. This is something that the server hosting services provider will take care of for you. Choosing a competent web hosting company is critical because it is their responsibility to get your website live.
Web hosting involves companies that maintain servers to allow users to put websites on the internet. When choosing a web host, it is important to consider factors like the essentialness of the website to your business, technical support availability, uptime guarantees, security measures, and platform flexibility. Potential hosts should be contacted directly to check for hidden fees, transfer limits, or terms of service that could impact your needs. Referral programs through affiliate partners may provide additional revenue opportunities.
Web hosting involves companies that maintain servers to allow users to put websites on the internet. When choosing a web host, it is important to consider factors like data storage needs, technical support availability, uptime guarantees, security measures offered, and platform flexibility. Potential hosts should be contacted directly to assess customer service before signing up. Hidden fees, transfer limits, and lengthy contracts are things to watch out for.
This would be the first step in starting your own hosting company. You need a domain name that reflects services offered by your company, to whom its offered and who is your end customer. You need to make sure that your company name or a domain name should not match with any other company as copyright issues might arise. You may select domain name depending upon the geographic area you are targeting. You can register country level TLD for example .co.uk domain if your target business area is in UK, .co.in if its India.
Visit us for more information http://www.drupalhostingguide.com/
An internet hosting where each of the accounts share their networks and tips with other members in a common website hosting server because most of the accounts are connected to one server. On the other hand, the instance of a dedicated server hosting differs in the common website hosting services.
How Does a Web Hosting Company Help You_.pdfWebsouls1
SSL certificate will secure your site and consumer data and ensure no outside cyberpunk can swipe it. This is particularly valuable if you operate a place where customers are needed to enter sensitive information, such as email, credit card numbers, and residence addresses.
This document provides a quick reference guide to Cascading Style Sheets (CSS) properties. It lists over 150 CSS properties organized under categories like background, border, font, box model, positioning, animation and more. For each property, it specifies the possible values and units of measurement. The guide is intended to serve as a handy reference for CSS syntax and options.
The document provides information about an upcoming HTML5 and CSS3 workshop organized by Karkha.com. It includes the contact details of the organizers, an overview of what Karkha.com plans to do in the next four months including conducting workshops and weekend courses on open source skills, and their goals of bridging the gap between industry skills requirements and providing solutions for web and mobile applications.
Very basic introduction to HTML5, explaining what it is and how it can be used today.
Presented at the Adobe User Group Belgium Web SIG Event, 27th May 2010. http://mths.be/abh
This document provides an overview of CSS (Cascading Style Sheets) for computer science students. It discusses the background and goals of CSS, including making it easy to update many pages at once and maintain consistency. It also covers how CSS works through rules, selectors, and the cascade to match rules to elements. The document then summarizes visual formatting techniques in CSS like fonts, colors, positioning, and the box model. It concludes with techniques for dual presentation to support browsers with and without CSS.
This document provides an overview of CSS (Cascading Style Sheets) including its advantages over HTML for separating content from presentation, basic CSS syntax, selectors, properties and values, and ways to apply CSS stylesheets. It describes how CSS allows defining styles in external or embedded stylesheets that can be applied to HTML and XML pages, and how CSS styles cascade based on specificity.
The document contains CSS code that styles various elements of a webpage including the header, navigation menu, slideshow, content sections, sidebar, and other elements. Styles are defined for the background, colors, fonts, sizes, positioning etc. of different page sections like the header, navigation menu, content articles etc. Gradient effects and box shadows are used to style some elements. Floats, widths, margins are used to lay out different sections in a grid pattern across the page.
The document discusses various techniques for styling buttons and other elements with CSS3, including creating image buttons, buttons with rounded corners and shadows, and changing colors. It also covers progressive enhancement and graceful degradation approaches. CSS3 browser support tables are presented. The document advocates semantic, accessible approaches using CSS properties like columns, RGBA colors, @font-face, and the new box model over older techniques like nested tables.
This document summarizes key concepts in HTML/CSS including:
- CSS syntax using selectors like p, id, and class to style elements
- The three types of CSS styles: inline, embedded and external
- CSS properties like display, position, float, and clear that control element positioning and flow
CSS3 introduces several new properties for styling backgrounds and borders in CSS. Some of the key new properties include border-radius for rounded corners, box-shadow for drop shadows, border-image for image borders, background-size for sizing backgrounds, and multiple backgrounds to use more than one image. Browser support for CSS3 is improving, with most modern browsers now supporting the new CSS3 background and border properties.
Css class 3 definition and benefits 120309TTI-UTCM
Lesson 3 for graduate course on Context Sensitive Solutions (CSS). Created for UTCM Report #08-14-03 "Making Mobility Improvements a Community Asset: Transportation Improvements Using Context-Sensitive Solutions"
The document provides tips for web hosting affiliates. It recommends choosing a reputable shared hosting provider to avoid poor performance and support. It then describes how to host multiple websites and domains for affordable prices using a single shared hosting account, URL framing to redirect domains to subfolders, and a free Enom reseller account to register domains for $8.95 each. This allows hosting 100 sites for just $46.62 annually instead of $2985 using separate hosting accounts for each domain.
Suggestions for Choosing Dedicated Hosting for Your CompanyRahul Kumar
If you are deciding on a hosting provider for a dedicated server, it is important to learn as much as possible about that company's record of accomplishment and the services it offers.
How To Choose The Best Web Hosting Provider?annidavis
In today’s fast-paced digital era, every business needs a website. In addition, behind every successful high-traffic website there is a web hosting provider. Individuals who are just starting to set up a website might not even be aware of the term web hosting and why it is needed.
Your website must be accessible via the internet if you want people to view it. This is something that the server hosting services provider will take care of for you. Choosing a competent web hosting company is critical because it is their responsibility to get your website live.
Web hosting involves companies that maintain servers to allow users to put websites on the internet. When choosing a web host, it is important to consider factors like the essentialness of the website to your business, technical support availability, uptime guarantees, security measures, and platform flexibility. Potential hosts should be contacted directly to check for hidden fees, transfer limits, or terms of service that could impact your needs. Referral programs through affiliate partners may provide additional revenue opportunities.
Web hosting involves companies that maintain servers to allow users to put websites on the internet. When choosing a web host, it is important to consider factors like data storage needs, technical support availability, uptime guarantees, security measures offered, and platform flexibility. Potential hosts should be contacted directly to assess customer service before signing up. Hidden fees, transfer limits, and lengthy contracts are things to watch out for.
This would be the first step in starting your own hosting company. You need a domain name that reflects services offered by your company, to whom its offered and who is your end customer. You need to make sure that your company name or a domain name should not match with any other company as copyright issues might arise. You may select domain name depending upon the geographic area you are targeting. You can register country level TLD for example .co.uk domain if your target business area is in UK, .co.in if its India.
Visit us for more information http://www.drupalhostingguide.com/
An internet hosting where each of the accounts share their networks and tips with other members in a common website hosting server because most of the accounts are connected to one server. On the other hand, the instance of a dedicated server hosting differs in the common website hosting services.
How Does a Web Hosting Company Help You_.pdfWebsouls1
SSL certificate will secure your site and consumer data and ensure no outside cyberpunk can swipe it. This is particularly valuable if you operate a place where customers are needed to enter sensitive information, such as email, credit card numbers, and residence addresses.
You want to collect the email id and a number of the potential customer. With the help of forms to help in building email lists, you will be to broadcasts the email to the contact with the personalization on a sequence
Check out the blog to know How to build Email Lists by using HubSpot.
There are several types of web hosting services that allow businesses to set up an online presence inexpensively, including shared hosting, dedicated hosting, and collocated hosting. Shared hosting involves hosting a site on a server with other sites, keeping costs low but limiting control. Dedicated hosting provides a full server but at a higher cost. Collocated hosting involves owning the server hardware but having a host manage it offsite. When choosing a host, businesses should consider functionality, reliability, bandwidth, security, backups, and cost. Researching customer reviews and testing service reliability can help narrow options.
Dedicated servers - is your project cracking under pressure?Orlaith Palmer
The document discusses the benefits of using dedicated servers over shared hosting or virtual private servers (VPS) as business needs increase. Dedicated servers provide exclusive access to CPU, RAM, storage and bandwidth resources without sharing physical infrastructure with other users. This improves application performance, provides greater control over the infrastructure, offers higher quality support, and better controls data sovereignty and future-proofing needs. The document also outlines several common uses for dedicated servers, such as high-traffic websites, ecommerce shops, business applications, and backup/storage servers.
The document discusses various types of web hosting and provides brief descriptions of each type. It covers budget hosting, business hosting, cloud hosting, dedicated servers, domain names, free web hosting, hosting coupons, internet marketing, reseller hosting, SEO hosting, top 5 web hosts, VPS hosting, web design, web development, web hosting reviews, and Whois. For each topic it provides 1-2 sentences describing the key aspects or benefits of that type of hosting.
HP-UX Hosting specializes in bespoke HP-UX hosting, backup and disaster recovery services, as well as dedicated and cloud hosting for Fortune 500 companies, as well as medium- and small-sized business.
Web hosting is a service that allows individuals and organizations to make their website accessible online by providing space on a server to store website files. There are different types of hosting including shared hosting, where resources are shared across multiple websites, VPS hosting, where each website has its own dedicated space, and dedicated hosting, where a single website has exclusive access to the server. To make a website accessible, one must register a domain name, which acts as the website's address, and choose a hosting plan from a provider to store the website files on their servers and make the site publicly available.
The document discusses the key components of an online business, including web servers, web browsers, database software, IP addresses, domain names, and download speeds. It explains that web servers supply website content to users, browsers are needed to view websites, databases store customer information, IP addresses and domain names identify devices and websites, and download speeds impact the user experience. Ensuring platform and browser compatibility is also discussed.
Myths about cloud hosting persist even after so many years. These myths have the potential to stifle business growth. However, this blog is useful in dispelling such myths and allows you to focus on your business rather than on such myths.
Myths and facts of cloud hosting servicesHTS Hosting
Cloud Hosting is a type of web hosting services offered by the web hosting providers.It allows applications and websites to be accessed via cloud resources.
Similar to The beginners guide to web hosting (20)
How do I use for Bing SEO?
Optimizing your website for Bing SEO involves understanding Bing’s ranking factors, including keyword relevance, backlinks, page authority, and social signals. By creating high-quality content, building backlinks from authoritative websites, optimizing website metadata, and having an active social media presence, businesses can improve their search rankings on Bing.
Does Bing matter for SEO?
Yes, Bing is important for SEO, as it handles millions of search queries daily and has a significant market share. Optimizing for Bing can help businesses reach a wider audience and improve search rankings.
How do I rank in Bing Places?
To rank on Bing Places, businesses must claim their listing, ensure their information is accurate and complete, and optimize their listing with relevant keywords and images. Positive reviews on third-party sites like Yelp, TripAdvisor, and Facebook can also improve a business’s ranking on Bing Places.
How do businesses use Bing Places?
Bing Places allows businesses to create a free listing in Bing search results and Bing Maps. The listing provides customers with essential information about the business, such as an address, phone number, hours of operation, reviews, and photos. By optimizing their Bing Places listing, businesses can improve their visibility in local search results, attracting more customers.
What is Bing Places?
Bing Places is a free online directory service provided by Bing that allows businesses to create a listing that appears in Bing search results and Bing Maps. The listing provides customers with information about the business, such as an address, phone number, hours of operation, reviews, and photos.
How do I add my business to Bing Maps?
To add your business to Bing Maps, you must create a Bing Places listing, verify it, and ensure your listing information is accurate and complete. In addition, adding relevant keywords and images to your listing ensures that your business appears correctly on Bing Maps.
What is Bing My Business?
Bing My Business is not a separate product or service but refers to using Bing Places for Business to manage a business’s online presence on Bing. By creating a listing on Bing Places, businesses can provide customers with crucial information about their business and improve their local search rankings.
Does Bing have something like Google My Business?
Yes, Bing has a similar service called Bing Places for Business. Like Google My Business, it allows businesses to manage their online presence on Bing by creating a listing that appears in Bing search results and Bing Maps, providing customers with information about the business, such as an address, phone number, hours of operation, reviews, and photos.
This document provides guidance on upgrading Google AdWords campaigns to enhanced campaigns. It describes what enhanced campaigns are and their benefits. It then outlines the steps to plan and perform the upgrade, including ensuring access to accounts, reviewing tools, identifying matching campaigns, and determining the upgrade flow for each campaign. The flows include a simple one-by-one upgrade, a bulk upgrade using AdWords Editor, and a merge flow for matching campaigns. It provides examples and discusses post-upgrade steps like setting mobile bid adjustments and monitoring performance.
This article attempted to meet the challenge of combining two extensive topics, both equally important for modern publishing: branding and social media. It has been shown how branding and social media can function as a virtuous cycle. It has also been shown how branding strategies can be used in the publishing context, and how author, publisher, product or series branding strategies contribute to general strategic brand management. Branding strategies and social media opportunities complement each other in theory, the survey findings have confirmed the hypothesis that publishing products that can be associated with social media offerings have an increased probability of customers purchasing the products. Hence, making use of social media for branding and brand management in publishing is viable from both a theoretical perspective and from a practical point of view since it helps publishers pursue branding strategies that both support their commercial goals and at the same time are successful with and adopted by consumers.This research can confidently state that social media strategies behind publishing products increase purchase probability. Online Journal of Communication and Media Technologies Volume: 1 – Issue: 4 – October - 2011 Using Social Media for Branding in Publishing Dr. Bettina Lis Assistant Professor Media Management (Prof. Dr. Heinz-Werner Nienstedt) Johannes Gutenberg University, Mainz Department of Communication.
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining
results from investments in digital marketing. If past years were about amassing data from the touchpoints between
companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Fifty-two times a year, MarketingSherpa offers its renowned Chart of the Week – a
concise, yet thorough visual summary of Sherpa’s proven research, findings and lessons
learned. Covering the questions and topics that today’s marketers find most relevant,
these charts take mere minutes to read, but provide the detailed information you need to
make your marketing more effective.
In September 2012, LinkedIn announced a new look for its Company Pages. From a
usability perspective, this release became an effort in bringing a better experience to
LinkedIn members. But what did the rollout mean for marketers?
The document summarizes key trends in US online advertising for the first quarter of 2012 based on an analysis of data from over 1,500 advertisers. The main findings are:
1) Advertisers increased click volumes by 37% year-over-year while keeping costs stable, indicating greater efficiency.
2) Google accounted for most search volume and spend but advertisers optimized campaigns, improving click-through rates and lowering costs.
3) Increased use of precise keyword matching improved relevance and performance.
4) Mobile and tablet advertising is growing rapidly and outperforming desktop.
The document discusses key on-page and off-page search engine optimization (SEO) ranking factors. It presents them in a periodic table-style graphic organized into categories of on-page SEO factors, off-page SEO factors, violations that can harm rankings, and blocking factors. The on-page factors include content, HTML, and architecture elements that website owners directly control. Off-page factors relate to links, social media, and personalization signals outside a site's control. Violations and blocking refer to spammy techniques or behaviors that may trigger penalties. The graphic provides brief explanations and assigns weightings to different factors to show their relative importance.
Optify’s AI-powered
Marketing Automation:
comprehensive SEO strategy and
chatbot helps marketers engage
automate lead nurturing and
execute tactical SEO campaigns
with website visitors in real-time
sales handoffs to drive pipeline
to drive organic traffic.
to answer questions and qualify
and revenue.
leads.
Social Marketing: manage social
Analytics: track marketing ROI
media profiles, publish engaging
and optimize campaigns based on
content, and analyze social
key performance metrics.
engagement.
To learn more about how Optify can help fuel your company’s growth through inbound
This document discusses how to hire an effective inbound marketing agency. It outlines 11 habits of highly effective inbound agencies, including offering the right services, having a clearly defined delivery process, conducting a goal-oriented sales process, maintaining an optimized website, presenting compelling case studies, showcasing specific areas of focus, teaching and training the client's internal team, having in-house capabilities or trusted partners, possessing strong project management skills, placing an emphasis on measurement, and valuing transparency. The document provides questions to ask prospective agencies to determine if they demonstrate these important habits.
This document provides an overview of optimizing a website for search engine optimization. It discusses 9 key on-page elements to focus on, including page titles, meta descriptions, headings, images, and domain info. Regularly updating content and optimizing these on-page elements can help increase a website's visibility and rankings in search engines.
This document provides tips for small businesses to generate internet marketing through their website, traffic, and paid advertising. It recommends evaluating your website's effectiveness, setting up analytics to track traffic, optimizing for search engine results through keywords, links and listings, and using paid platforms like Google Adwords and Facebook ads. The goal is to educate yourself on simple marketing strategies to attract customers and see continuous business growth.
This document provides an overview of inbound marketing strategies and tactics. It discusses:
1. The shift from traditional outbound marketing like direct mail and telemarketing to inbound strategies like content marketing, search engine optimization, blogging and social media. Inbound marketing is more cost-effective for generating leads and customers.
2. Search engine optimization is critical for businesses as most product research begins with search engines. Ranking high in organic search results is important as the majority of clicks go to top results.
3. Email marketing remains effective, especially when using segmentation, personalization and mobile optimization. Testing email campaigns is important.
4. Social media has significant business value as it directly impacts revenue and marketing effectiveness for
This document provides guidelines for effective email prospecting. It discusses:
1) Doing research on prospects and their industries before initiating contact to demonstrate value and alignment with their priorities.
2) Crafting emails that are simple, valuable, aligned with prospect objectives and priorities to pass their "SNAP check" and avoid being deleted.
3) Finding a valid business reason for contacting prospects beyond just selling, such as helping with goals, challenges or strategic initiatives uncovered during research.
Online retailers experience high shopping cart abandonment rates of around 55-72%. This white paper discusses the leading reasons for abandonment including user experience issues, indecision, technical issues, and total order cost. It provides analysis of customers' shopping and purchase experiences and recommends post-abandonment marketing strategies to reduce abandonment. Specifically, the paper covers optimizing the user experience by streamlining registration and checkout processes, addressing indecision through targeted product recommendations, ensuring technical reliability, and providing full order transparency to avoid unexpected costs. It also analyzes the timing and content of post-abandonment emails to strategically re-engage abandoned shoppers.
Google is transitioning Google Shopping from free listings to a paid model called Product Listing Ads. To succeed under the new model, advertisers must set up Product Listing Ad campaigns in Google AdWords. This involves adding fields to product feed data, linking AdWords and merchant accounts, creating campaigns with auto-targeting and bidding. Tracking performance requires modifying the redirect URL field to include analytics parameters to differentiate traffic sources in Google Analytics reports.
Google shopping guide 2.0 bidding advanced segment tracking and cpa campaigns
The beginners guide to web hosting
1. 1 / 13
The beginner’s guide to web hosting
Call 1300 638 734 or visit netregistry.com.au
2. The beginner’s guide to web hosting
2 / 13
Got a domain name with no place to go? Confused by jargon-filled chatter about
hosting and bandwidth? Just want to know enough to get your business online?
Jonathan Crossfield takes the mystery out of web hosting.
Without web hosting, your website can never reach the outside world. Hosting is the essential
link between your website and the internet, but can often become a baffling and confusing
annoyance.
If you’re like me, being forced to read a list of technical specifications and jargon is a better cure
for insomnia than a mallet to the skull. But sometimes, choosing the right hosting package can
involve making important business decisions based on information it seems you need a year at
night school to fully understand.
Wouldn’t it be nice to understand what it was you were paying for? Wouldn’t you feel more
confident knowing how each figure and each impenetrable word benefited your business?
This guide may not answer all your questions, but should at least provide a window into the
world of web hosting.
Call 1300 638 734 or visit netregistry.com.au
3. The beginner’s guide to web hosting
3 / 13
What is web hosting?
Here is a simple analogy for you. If your computer was a television, the domain name
would be the channel button on your remote, the hosting provider would be the television
station and the host server would be the video bank at the television station broadcasting
the recorded programs you watch. Therefore, the server stores your website and
‘broadcasts’ it to any internet browser that enters the domain name.
But servers can be configured to provide a number of different website types.
To clearly understand how a particular hosting package can benefit you, the goals and
needs of the website should be planned in advance.
How do I choose the best hosting company?
When choosing a hosting company, there are certain ingredients that can make the
difference between online success and an internet disaster.
Do you want to be able to contact your hosting company at 10pm if your site and email
develop problems? Do you know how secure and stable the provider’s hosting setup is?
Do you want to deal with someone who speaks English instead of technical jargon?
There are a number of small hosting businesses set up in garages and basements or with
limited staff resources. They may be cheaper, but the smaller the company, the fewer
resources they have available to provide adequate customer support or servicing when
Call 1300 638 734 or visit netregistry.com.au
4. The beginner’s guide to web hosting
4 / 13
you need it. It is not unknown for websites to go down only to discover that the person responsible
for fixing the server is on holiday or otherwise unavailable. Every time your
website is down, your business loses money, so compromises on hosting prices can cost
you in other ways.
The most reliable hosting companies provide dedicated customer support and technical services,
capable of dealing with your issues day and night. If your website goes offline, you don’t want
to wait a couple of days before discovering the problem – you want to be sure your provider will
identify and correct the issue before you even know about it.
Also, although it is possible to host your website anywhere in the world, choosing a local hosting
company can have greater advantages. Dealing with a hosting company in the United States can
be frustrating. Long distance calls are expensive and email support can often be slow and unhelpful
outside of US business hours. If your website is suffering costly delays during Australian business
hours, you don’t want to wait for New York to wake up before it can be fixed.
A reputable hosting provider should have enough back-up safeguards to ensure your website never
goes down (well, at least 99.99% of the time).
The last thing you want is the server with your website on it floating through a flooded building
with no appropriate back-up stored high-and-dry elsewhere. The same goes for the connections
to the web. If the local road works chop through a Telstra cable, wouldn’t you feel better knowing
your server was also linked to the net through at least one or two other connections, providing
uninterrupted service? Make sure you know how your provider can guarantee your online store will
remain open for business 24x7.
Netregistry houses servers in the largest data centre in the southern hemisphere, Global Switch in
Pyrmont, as well as the E3 data centre in Alexandria, providing reliable, secure, and above all, local
hosting.
Call 1300 638 734 or visit netregistry.com.au
5. The beginner’s guide to web hosting
5 / 13
How much uptime is good enough?
The last thing your website needs is downtime, which is why many hosting providers offer
uptime guarantees. But how much is good enough?
The difference between 99.5% and 99.9% uptime might not seem very much, but actually
equates to 42.9 hours of your website being unavailable to customers each year. That’s
nearly two days of forced closure with no sales and no money coming in. Therefore, 0.4% of
difference can cost your business a lot more than you may think.
What do I need to consider when choosing a hosting package?
There are a number of factors to consider when deciding on the best value hosting solution
for your website. It is important to not only understand your current goals, but have an idea for
how the website is likely to evolve.
In choosing a hosting plan, there are a few key considerations. Data storage, data transfer,
bandwidth, databases and scripting technology.
Most hosting accounts come equipped with features such as email. Even so, there are some
that consider email an added extra for a fee. Check for the features you need beforehand so you
have a clear idea of the total cost of the package.
Call 1300 638 734 or visit netregistry.com.au
6. The beginner’s guide to web hosting
6 / 13
How much data storage is necessary?
Most hosting plans contain more than enough data storage for the majority of websites. But
certain files take up more space than others. Lots of image, video or audio files can chew up
storage space quickly. It is possible to reduce the size of many large files, so it is worth working
with someone with the technical ability to compress the amount of data without compromising
quality.
If your website is likely to grow over time, this needs to be accounted for. An extreme example
would be a site like YouTube, needing to find storage for thousands of large video files every
day. You will probably never be faced with that kind of growth, but even a few large files added
regularly over time can soon eat up your storage space.
Alternatively, simple text pages with only a few small images take relatively little storage space.
You may be able to add hundreds of these pages before filling the space taken by a handful of
audio or video files.
Call 1300 638 734 or visit netregistry.com.au
7. The beginner’s guide to web hosting
7 / 13
Where in the world is your web server?
Do you know where your hosting company is storing your data? Most Australian hosting is
actually stored offshore, although you wouldn’t know it. Storing your website overseas can also
impact your website by being slower and being less responsive.
Netregistry is 100% Australian owned and run, with the entire hosting infrastructure located
and maintained in Sydney.
What is bandwidth?
Bandwidth is the ‘pipe’ that connects your website to the internet. It is a measure of the
amount of digital information that can be accessed within a given time period. For example, if
your main webpage is 300 kilobytes in size, then every time a web browser accesses it, 300kb
of data travels down the ‘pipe’. How fast this data is transferred depends on how many people
are accessing data down the pipe at the same time and how large your pipe is.
Larger files, such as audio and video, eat up bandwidth just as they eat up data storage. Putting
a lot of large files in your website can clog the flow of data through the ‘pipe’ and make your
website much slower to load in a visitor’s browser if a lot of people access that content at once.
Call 1300 638 734 or visit netregistry.com.au
8. The beginner’s guide to web hosting
8 / 13
Even with small files, your bandwidth can still become bottle-necked. If your data connection
can cope with a certain amount of data transfer per second, but the number of people trying
to access your website exceeds this, it can also cause a traffic jam. With the data not getting
through fast enough, website visitors can receive ‘timed out’ error messages instead of your
wonderful webpage.
If too much traffic tries to access data through this connection at the same time, it is possible
to crash the server, putting your website offline until the problem can be fixed. This can make
some websites a victim of their own success, with their website becoming inaccessible when
they are at their most popular.
If you are expecting a large spike in traffic or an increase in large files, it is worth talking to
your web host about bandwidth solutions. This could mean a transfer to a different plan
or short term strategies such as website mirrors (a duplicate of the website on a separate
hosting server).
Call 1300 638 734 or visit netregistry.com.au
9. The beginner’s guide to web hosting
9 / 13
What is clustered hosting?
Hosting usually requires websites to share server space on the one unit, but imagine how upset
you would be if the actions of one website impacted on the performance of your business because
it shares the same server. If a website receives too much traffic or overloads (crashes) the server
through increased activity, it affects everything stored in the same place.
Clustered hosting spreads the load across multiple machines so that no one website can affect any
other. This allows for a far more secure and stable hosting environment with fewer risks.
Always choose a hosting provider that offers clustered hosting to be sure that your website
remains operating at its best.
Should I worry about data transfer limits?
Hosting accounts usually have a data transfer limit. This is the amount of data the hosting package
can provide to the internet within the given time period (usually a month). This is similar to you
home internet account, for example, where you pay so much for your connection with a fixed
download limit. If you go over your monthly limit, depending on your provider, you may find your
internet speed throttled to a crawl or be charged extra for every additional megabyte of data.
If either of these outcomes happened to your website, it is not an ideal outcome. Your website
could become slow to load or you could receive a larger bill to pay for the extra data transfer.
Thankfully, you don’t need to worry. All Netregistry hosting accounts have unlimited data transfer,
no throttling and no additional data fees.
Call 1300 638 734 or visit netregistry.com.au
10. The beginner’s guide to web hosting
10 / 13
What is database technology?
More and more websites now allow visitors to interact and manipulate information on the
webpage. This may be by entering and registering their information, performing searches to
be presented with a page of specific results, or entering comments into a blog or forum, to
mention just three examples.
These websites are called ‘dynamic’, and use database technology to store information in
sections that can be reassembled into fresh webpages in answer to the visitor request. Classic
examples of dynamic websites are blogs, eBay or any site that allows a user to sign in and
create a profile. Also, any website that uses a content management system or shopping cart
works in the same way.
If you plan to include any of these features on your website, you will need to check for database
technology on your hosting server. An example is Netregistry’s Business Hosting, providing the
most commonly used database features for small business.
The database is also bounded by storage limits, and it is worth knowing what these are before
planning a complex website.
If you don’t plan to use any dynamic features, you may only need basic ‘static’ hosting, such
as Netregistry’s Economy Hosting package, saving you money. Of course, if at any time you
decide to develop the features on your website, it is possible to upgrade your hosting plan to
the correct configuration.
Call 1300 638 734 or visit netregistry.com.au
11. The beginner’s guide to web hosting
11 / 13
What is Scripting?
The most common language used to code web pages is called HyperText Markup Language
(HTML). This code tells a web browser how to display the webpage. But when creating dynamic
webpages, some additional scripting languages are needed to tell the web browser where to
access the information needed to construct the elements on the page. Because your hosting
server will need to interpret these scripts to provide the correct responses from the database,
you need to be sure it has been configured with the relevant languages.
Common scripting languages are PHP, Perl, ASP, etc. Unless you are building the website
yourself, it is unlikely you will need to know anything about these languages.
Your web designer will be able to tell you which particular scripts to look for when choosing a
hosting package, but most hosting servers with database technology support the majority of
commonly used scripts.
Easy to use email marketing from Netregistry
Call 1300 638 734 or visit netregistry.com.au
12. The beginner’s guide to web hosting
12 / 13
Where can I get more advice?
You may now understand some of the basics, but relating them to your specific situation can
sometimes require experience and further knowledge. If you are still unsure how to choose the
best hosting plan for your website, the Netregistry sales team is trained in determining your specific
needs.
The best hosting plan is one that doesn’t require regular attention or additional monthly fees, but can
cope with the daily demands of your website without complaint. By addressing the key principles,
you can ask the right questions of your hosting provider and give your website the best platform to
reach your audience.
Netregistry has been providing strong hosting advice and solutions to Australian businesses since
1997. With static, dynamic and ecommerce hosting solutions available, Netregistry can provide the
reliability and features you need to form the foundations for your new online empire.
Call 1300 638 734 or visit netregistry.com.au
13. The beginner’s guide to web hosting
13 / 13
Simple and effective hosting plans with Netregistry
Economy Hosting - $15.95 per month
• 100GB data storage
• UNLIMITED data transfer per month
• UNLIMITED email accounts
• Free website builder application - SiteBuilder
Business Hosting - $29.95 per month
• 500GB data storage
• UNLIMITED data transfer per month
• UNLIMITED email accounts
• Free website builder application
• Easy-install apps like WordPress, Joomla, Drupal, Magento and more
Netregistry.com.au has everything you need for every stage of your online business. With lower prices and easy
services, your website can start paying for itself sooner. Call 1300 638 734 to let your ideas loose.
Call 1300 638 734 or visit netregistry.com.au