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The Bare Knuckles
Guide to Negotiating
with International
Prospects
      
@TexasTrade
@AlbertoRBaez
Copyright notice
Copyright © 2012-2013 The University of Texas at San Antonio.
This presentation, and all material contained within, is the intellectual
property of the University of Texas at San Antonio. All rights reserved.
No part of this presentation may be reproduced, distributed, or
transmitted in any form or by any means, including photocopying,
recording, or other electronic or mechanical methods, without the prior
written permission of the University of Texas at San Antonio.
For more information or permission to use any part of this material,
please contact Cliff Paredes, Director of the International Trade Center
at cliff.paredes@utsa.edu.
Increase in sales
and profits
New markets and
customers
Faster growth
Market
intelligence
Innovation
Benefits of
Exporting
Prospect
Personalities
      
      
Prospect Personalities
The Straight
ShooterThe Yes Man
The Big
ShotMr.
Smooth
Prospects will ask for:
• Exclusive distribution rights for entire country or
more than one country.
• For all product lines.
• On a long term deal (5+ years).
• Deep discounts.
• Generous payment terms.
Preparation
      
      
Do’s
      
      
Do’s
1. Define in advance 3 elements
- Requirements
- Territorial exclusive rights
- Product lines exclusive rights
- Long term deals
- Discounts
- Special payment terms
Prospects will ask for:
• Exclusive distribution rights for entire country or
more than one country.
• For all product lines.
• On a long term deal (5+ years).
• Deep discounts.
• Generous payment terms.
  They have to be EARNED!  
  They have to be EARNED!  
Prospect wants: Candidate has to:
Exclusive distribution rights
for the entire country
Open retail store or assign sales rep to
every city with a population of more
than 500,000
Exclusive distribution rights
for all product lines
Assign a dedicated brand manager
Sales goals of $X per product line/year
Long term deal (5+ years)
Start with 3-year deal. If sales goals are
reached, agreement is extended X more
years
Deep discounts
Achieve X level of sales to access
volume discounts
Generous payment terms Prove creditworthiness during year
Do’s
1. Define in advance 3 elements
- Requirements
- Distribution agreement (special clauses)
  The “first order” clause  
Do’s
1. Define in advance 3 elements
- Requirements
- Distribution agreement (special clauses)
- Selection process
Selection Process
Rapid qualification:
Information Request Form
If information is provided:
Distributor Prospectus
Follow up:
Phone interviews
For qualified prospects:
Distributor Application
Selection
Do’s
1. Define in advance 3 elements
- Requirements
- Distribution agreement
- Selection process
2. Make these elements company policy
3. Keep calm and be assertive
Dont’s
      
      
Dont’s
1. Never give in to the prospects’ demands,
threats, charm, or promises
2. Never fall in the “first comer” trap
3. Never hurry or skip the selection process
Maneuvers
      
      
The Jab
      
      
The Jab
“I’m glad you are interested in distributing our
products in (country name). We have an
application and selection process for all
international prospects. This process ensures that
our company and potential distributors are a good
match for each other. This process is very simple.
The first step is…”
The Counterpunch
      
      
The Counterpunch
“I understand your excitement about becoming
our distributor. However, we have this application
and selection process to ensure our company
and your company’s goals are compatible. As a
matter of fact, every prospect goes through this
process because it is company policy. So, we can
start the process today by taking the first step,
which is…”
Negotiation
Champs
      
      
Training checklist
1. Distributor prospects come in different types and have
different agendas
2. They will request all kind of benefits upfront
3. Define the requirements to be your distributor
4. Define a distributor selection process
5. Make sure to have a distribution agreement in place
6. Special clauses will ensure best results
7. Master the defensive moves
8. Become skilful at using the jab and the counterpunch!
9. Never stop practicing and improving your skills
The Bare Knuckles
Guide to Negotiating
with International
Prospects
      
@TexasTrade
@AlbertoRBaez

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The bare knuckles guide to negotiating with international prospects

  • 1. The Bare Knuckles Guide to Negotiating with International Prospects        @TexasTrade @AlbertoRBaez
  • 2. Copyright notice Copyright © 2012-2013 The University of Texas at San Antonio. This presentation, and all material contained within, is the intellectual property of the University of Texas at San Antonio. All rights reserved. No part of this presentation may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the University of Texas at San Antonio. For more information or permission to use any part of this material, please contact Cliff Paredes, Director of the International Trade Center at cliff.paredes@utsa.edu.
  • 3. Increase in sales and profits New markets and customers Faster growth Market intelligence Innovation Benefits of Exporting
  • 4. Prospect Personalities              
  • 5. Prospect Personalities The Straight ShooterThe Yes Man The Big ShotMr. Smooth
  • 6. Prospects will ask for: • Exclusive distribution rights for entire country or more than one country. • For all product lines. • On a long term deal (5+ years). • Deep discounts. • Generous payment terms.
  • 7. Preparation              
  • 8. Do’s              
  • 9. Do’s 1. Define in advance 3 elements - Requirements - Territorial exclusive rights - Product lines exclusive rights - Long term deals - Discounts - Special payment terms
  • 10. Prospects will ask for: • Exclusive distribution rights for entire country or more than one country. • For all product lines. • On a long term deal (5+ years). • Deep discounts. • Generous payment terms.   They have to be EARNED!  
  • 11.   They have to be EARNED!   Prospect wants: Candidate has to: Exclusive distribution rights for the entire country Open retail store or assign sales rep to every city with a population of more than 500,000 Exclusive distribution rights for all product lines Assign a dedicated brand manager Sales goals of $X per product line/year Long term deal (5+ years) Start with 3-year deal. If sales goals are reached, agreement is extended X more years Deep discounts Achieve X level of sales to access volume discounts Generous payment terms Prove creditworthiness during year
  • 12. Do’s 1. Define in advance 3 elements - Requirements - Distribution agreement (special clauses)   The “first order” clause  
  • 13. Do’s 1. Define in advance 3 elements - Requirements - Distribution agreement (special clauses) - Selection process
  • 14. Selection Process Rapid qualification: Information Request Form If information is provided: Distributor Prospectus Follow up: Phone interviews For qualified prospects: Distributor Application Selection
  • 15. Do’s 1. Define in advance 3 elements - Requirements - Distribution agreement - Selection process 2. Make these elements company policy 3. Keep calm and be assertive
  • 16. Dont’s              
  • 17. Dont’s 1. Never give in to the prospects’ demands, threats, charm, or promises 2. Never fall in the “first comer” trap 3. Never hurry or skip the selection process
  • 18. Maneuvers              
  • 19. The Jab              
  • 20. The Jab “I’m glad you are interested in distributing our products in (country name). We have an application and selection process for all international prospects. This process ensures that our company and potential distributors are a good match for each other. This process is very simple. The first step is…”
  • 21. The Counterpunch              
  • 22. The Counterpunch “I understand your excitement about becoming our distributor. However, we have this application and selection process to ensure our company and your company’s goals are compatible. As a matter of fact, every prospect goes through this process because it is company policy. So, we can start the process today by taking the first step, which is…”
  • 23. Negotiation Champs              
  • 24. Training checklist 1. Distributor prospects come in different types and have different agendas 2. They will request all kind of benefits upfront 3. Define the requirements to be your distributor 4. Define a distributor selection process 5. Make sure to have a distribution agreement in place 6. Special clauses will ensure best results 7. Master the defensive moves 8. Become skilful at using the jab and the counterpunch! 9. Never stop practicing and improving your skills
  • 25. The Bare Knuckles Guide to Negotiating with International Prospects        @TexasTrade @AlbertoRBaez

Editor's Notes

  1. Benefits of international distribution - New sources of revenues - Risk diversification - Market intelligence - Faster growth
  2. Video?
  3. Video?