The Average Visit
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Fast moving consumer goods (FMCG) companies have traditionally focused on mass market appeal through consistent branding, low prices and ubiquitous distribution. This classic FMCG approach centers on high volume sales of consumer staples through supermarkets and convenience stores, aiming for familiarity and affordability to attract broad customer bases. While successful for commodity products, some argue this formula is less effective in today's more segmented consumer landscape.
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