art, health, technology, photography, sponsorship

1. The Art of Technology
Through technology art heals people online
LOS ANGELES —. A new digital art initiative is offering the public free access to
thousands of vivid, uplifting photographs — with the goal of promoting emotional
and physical healing through art.
CoolColorPhotos, an online fine art show created by Los Angeles–based
artist Andrew Lawrence, features more than 4,000 of his digital photographic
works now available on Fine Art America. The project seeks to make art universally
accessible while exploring its potential therapeutic effects in both medical and
non=medical environments. And, thanks to technology, it can be done.
Lawrence says, “I realized that even a few moments spent looking at something
beautiful in the art world could bring a sense of calm and uplift the spirit,”
Lawrence said. “That experience convinced me to make my work available to
everyone, everywhere, for free.” And modern technology made it possible.
Technology made it possible to create digital art. The internet provides art hosting
and gives access to viewing and/or buying art worldwide. Technology has
revolutionized society, and art. According to a leading AI site, ChatGPT, viewing art
can be very beneficial. Viewing art can make you feel better in several powerful psychological,
emotional, and physical ways:
It activates your brain’s reward system
“When you look at art you find beautiful or meaningful, your brain releases dopamine, the
same “feel-good” chemical involved in love, pleasure, and motivation. This can literally create a
sense of joy or calm.”

2. It creates self-reflection and meaning
“Seeing art can prompt introspection — “Why does this make me feel this way?” — helping you
understand yourself and your values more deeply. That kind of reflection often leads to
emotional relief and insight.”
It reduces stress
“Studies show that viewing art can lower cortisol levels and slow your heart rate. Even brief
exposure to art has been linked to reduced anxiety and improved mood.”
For these reasons, innovative creative artist, Andrew Lawrence, is seeking
collaboration/partnership to make his work available online, worldwide, for viewing by
everyone, everywhere, for free. “Simply look at my cool colorful art photos and feel better in
seconds.”
The online art show can be viewed on any internet-connected device, eliminating
traditional barriers to accessing fine art. Lawrence hopes the platform will provide
moments of relief and inspiration for patients, caregivers, employees and/or the
public navigating high-stress in their professional and/or personal life. This is also
applicable to tech workers and consumers as they are often isolated from people
and nature.
Participation
Organizations can participate in the program as sponsors. They promote the
program and supply the link to it. Viewers do not need to sign in or create an
account to explore the artwork. And exploring/viewing it is free.
Sponsors are encouraged to distribute links to the collection through newsletters,
emails, and social media channels. Lawrence describes the initiative as “a
continuous, digital fine art viewing experience” designed to make the restorative
qualities of color and form widely available. As the artist calls it, “Inhaling beautiful
art and exhaling stress and pain.” Sponsors can benefit from positive publicity in
promoting something that’s not only beautiful but healthy. I invite your
organization to become a sponsor.
Sponsorship Structure
The program currently offers three sponsorship tiers, ranging from $25,000-
$50,000.
Access

3. The CoolColorPhotos collection is available at
FineArtAmerica.com/profiles/andrewlawrence.
More information about Lawrence’s work can be found at
www.CoolColorPhotos.com.
Contact:
Andrew Lawrence
CoolColorPhotos.com
Los Angeles, California
andls@aol.com