This document discusses cross border financing and fundraising. It outlines the various sources of funds over a company's lifecycle from startups to growth to maturity. It emphasizes the importance of having a clear strategy, thorough preparation, and effective communication with investors. The fundraising process involves defining the opportunity, building a compelling story and business plan, determining valuation, and conducting roadshows with patience. Common pitfalls that can jeopardize fundraising are discussed along with tips for establishing credibility.

1. The Art of Cross Border Financing
By: David Solomon
3 Daniel Frish Street., Tel Aviv - 64731 - Tel: +972 3 695 06 66 - Fax: +972 3 695 02 22
WWW.SOLOMON-CAPITAL.COM
DAVID@DSC.CO.IL
SOLOMONCAPITAL

2. SOLOMONCAPITAL is a leading Israeli based Investment House, providing investment
banking as well as corporate finance services that include; Fundraising, M&A, Financial
Restructuring and Business Strategic Consulting to Israeli, and International companies.​
David Solomon
Group CEO
With over 20 years of experience, David Solomon, is one of Israel's leading experts in the field of
Corporate Finance. David, is the former Managing Partner of Cukierman & Co. Consulting Ltd, the
founder and the CEO of B-PLAN, 4HIGHTECH [Investment Bank], and Micromedic Technologies [Listed
on the Tel Aviv Stock Exchange].
Mr. Solomon has worked with high profile clients in the global market such as IBM, Scitex, Bezeq, Bank
Discount, Bank Hapoalim, Bank Leumi, Israel Airospace Industries [IAI], QUALCOMM, Dor Energy,
RAPAK and others.

Mr. Solomon lectures in Courses in academic and other institutes. David is the author of various books
including: "From Seed to IPO", "Business Planning in the Post Bubble Era", and "Biomedical - from
Research to Market, The Business Challenge". He has successfully worked with dozens of emerging
companies and is accredited with over a hundred winning business plans
SOLOMONCAPITAL

3. From The global Press…
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4. The Art of Cross Border Financing
2013
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5. Source of funds & Life Cycle
Start up Growth Maturity Decline Rebirth
Non Diluted
Grants
Diluted
Angles
VC’s
Crowded VC’s
Banks
Private Equity
Public Equity
Bonds
Banks
Private Equity
Public Equity
Restructuring
[Debt-
Restructuring]
Restructuring
Private Equity
Restructuring
[Debt-
Restructuring]
Restructuring
Private Equity
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6. Source of funds
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7. Main Causes for Unsuccessful Fundraising
• STRATEGY - Lack of Clear strategy or wrong strategy [wrong
source, wrong timing, wrong valuation]
• PREPARATION - Poor Preparation
• COMMUNICATION - Poor Company/Investor
Communication,..Losing Credibility
• BAD LUCK…
If you fail to plan you plan to fail
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8. The Investor Perspective
Remember !!
It is all About Risk Management
The Company is focusing on the
OPPORTUNITY the Investor on the RISK
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9. The Process
Pre
• Reality check - Evaluation, Reality check and putting
together the right STORY
• Strategy - Building up the best Strategy
• Preparation - Be ready… Plan and Preparation
On Air
• Communication
• Pitch - [road show]
• Negotiation
1
2
3
4
5
6
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10. The Strategy
• Why - How much -Where - When
• Where is the Meat?
• Valuation
• Fundraising Plan
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11. The Preparation
• STORY - Build up the Right Story
[Team, Problem/opportunity, Technology / solution, Sustainable
advantage, Business model
• BE READY - Be ready for Due diligence [Balance
sheet, IP, Agreements ..]
• BUSINESS PLAN Prepare Wining Business Plan [ Pitch
Presentation, Teaser
• TEAM Be sure you have the best team
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12. The Road Show
• Be sure you know the investor agenda
• Be sure you got the right excess
• Be ready with 10 min pitch and ..bring with you lot of
PATIENCE and Small EGO…
• Be ready for long process
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13. The Valuation & Deal Price
• Valuation [Fair Market Value ] is just the first stage for Deal
Pricing
• Valuation Model : Market price, DCF aDCF
• Deal Benchmark will do the trick
Deal Price : Public equity > Private Equity
Leave some meat to the Investors
SOLOMONCAPITAL

14. SOLOMONCAPITAL

15. Make Sure the Numbers Add Up
• Long-term financial projections
• Near-term operating plan
• Capital requirements
• Capitalization structure over multiple rounds5.
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16. Build Credibility
• Personal Credibility
• Advisers / industry experts
• Strategic partners
• Investors/board members
• Clear Plan &Business Models
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17. TOP LIES
• Our projections are conservative
• Our target market is $56 billion
• We have no direct competition
• No one else can do what we do
• Our contract with Nokia will be signed next week
• I’ll be happy to turn over the reins to a new CEO!
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18. FACT!:Main Causes for Unsuccessful Fundraising are:
Lack of clear STRATEGY
Poor PREPARATION -
Broken COMMUNICATION
BAD LUCK…
Contact me today for :
BUSINESS PLAN - FIRM VALUATION - FUNDRAISING - M&A
david@dsc.co.il

19. YOUR GATEWAY TO SUCCESS
Thank You
WWW.SOLOMON-CAPITAL.COM
DAVID@DSC.CO.IL