Collaboration Pitch for the up and coming outerwear brand The Arrivals

1. BY DESARAE MCCAFFREY

2. STRUCTURE, DESIGN AND INNOVATION ARE SOME TRAITS THAT THE ARRIVALS AND THE NEW
AVANT GARDE PARIS-BASED LABEL JACQUEMUS HAVE IN COMMON.
TOGETHER, THEY CAN DELIVER A COLLECTION OF OUTERWEAR THAT IS CONSIDERED TO BE A
WORK OF ART AS WELL AS AN ICONIC PIECE IN ONE’S WARDROBE.
UNLIKE OTHER POPULAR COLLABORATIONS (IE. H&M X BALMAIN). THE ARRIVALS’ CUSTOMER HAS
A HIGHER APPRECIATION FOR NEW TALENT THAT’S PUSHING THE BOUNDARIES SUCH AS EMERGING
LABELS LIKE ETUDES STUDIO, VETEMENTS AND ECKHAUS LATTA.
THE CONNOISSEUR &
THE RISE OF INDEPENDENT LABELS

3. DESIGNER COLLABORATIONS HAVE
BECOME A LIMITED PIECE OF ART

4. CREATE A “NON-MASS” DESIGNER COLLABORATION COLLECTION
THAT OFFERS LIMITED DESIGNER PIECES THAT STILL ABIDES TO THE
ARRIVALS’ PHILOSOPHY OF AFFORDABLE
HIGH QUALITY PRODUCTION AND PRICES .
STRATEGY

5. + FIRST DAY OF LAUNCH IS FREE
+ $2.99 COST OF COLLECTION
DOWNLOAD
+ FREE STREAMING ON VIMEO
+ VIDEO PRODUCTION COST (IN HOUSE
CREATIVE TEAM)
+ EVENT BUDGET 2K WITH
ALCOHOL SPONSOR
ACTIVATION IDEAS
LET THE CONSUMER BE:
THE
CURATOR
THE
GUEST
THE
CONNOISSEUR
Collaborate with the social
photo platformVSCO Cam to
create a curated collection of
photographs available for
purchase on “TheVSCO Store
app” that acts as an editorial
for the clothing collaboration.
Deliver video content that
shows the transparency of the
brand and the process of the
collaboration, from the creative
process to production.The
video series can be displayed
onVimeo
Create a “pop-up showroom”
at NYC’s Milk Studios and
opening reception to draw
attention to the fashion and Art
worlds. Have the pop-up act as
an interactive art installation to
generate press and sales.

6. UNIQLO
+
LEMAIRE
NIKELAB
+
SACAI
KENZO
+
GREGG ARAKI
+ HIGH FASHION ATHLEISURE WEAR
+ ART
+ FABRIC INNOVATION
+ CLASSIC DESIGNER BASICS
+ LIMITED QUANTITY
+ AFFORDABLE HIGH QUALITY
+ CULT FILM MAKER
+ ENTERTAINMENT
+ 360 STORYTELLING
THE COLLABORATIONS:
OF NOW