The Arabic Way

Once upon a time there was an Arabian rowing team
΃Ύΰ ΃Ϊ ή άϪϧϥ ϣ Ϣϳ ϲϓ ϳϟ ϗ ϛ
Ώέ΃ ΃ ϋ ΪΠΘ Αήϋ ή Ύ ΎϮ ϰϠ ϒϳ Ϡϲ ϖϳ ϓ ϨϫϥϘϟ ϟ ϙ ϛ

Arabian team and Japan agreed to do an annual
rowing race. Each team should contain 8 men.
ΪΠΘ γ ΎΒδΑΎ ΃ϋ ΎΑΎ ΃Ώήό ΃Η΃ϒϳ ϠϱϮϨ ϕ ϰϠ ϥϮ ϧ ϭ ϖϔˬ ϟ ϡ ϴϘϟ ϴ ϴϟ ϟ
ι ΎΨη΃Δ ΎΛ ή ΃ Θ ΃ ϋϧϤϦϣϖϳ ϓϞ ϥϮϜϳϥ ϰϠϴϛ

Both teams worked really hard to get in the best shape.
The day the race started both teams were in similar
condition. ....the Japanese won by 1 mile.
ΩΪΤ ΃ ΃Ϊ ϋ Ϊ Ο θΑΩ΃ΪόΘγ ΃Ϊ ΎΟ ή ΃ ϋϤ Ϯ Ϩ ϭ ϞϜ ϫ Ϧ ϳ ϔ ϞϤϟϡ ϴϟ ˬ ϴ ϼϟ ϴϘϟϼϛ
ϦϜϭϟ .... ΑΎθΘ ή ΃Ε΃ΰ ΠΗΖ Ύ ΎΒδ ΃ϪϬ ϣϦ ϳ ϔ Ϭ ϧ ϕ ϠϴϘϟ ϴϛ ϟ
ΪΣ΃ έΎΑ ΎΒδ ΃ ΃ ίΎ ΎΑΎ΃ϭϞ ϣϕ ϔϕ ϲϓ ϭ ϓϦ ϧϴϟ ϴ ϴ ϴϟ

The mood in the Arabian team was really close to the freeze point.
The top management decided to win the race next year. So they
established a team of analysts to observe the situation and
recommend an appropriate solution.
Ο΃ΰ ή όΗ΃ ό ΃΃΃΃ή΃Μ΃Ώήό΃΃ΐ π ΃ϢϬ ϣ Ϝ ϭ ϮϠϔϧϭˬ ˬϴϛϟϏ
΃άϟ....Δ ΩΎ ΃Δ δ ΃ ΎΒδΎΑί ΃ΐΠ ΄Αέή ήΒ ΃ή Ϊ ΃όΟΎϣ Ϩ ϲϓϕ Ϯϔϳϥ ϳϪϧ ϳ ϳ Ϥ Ϟ ϤϣϘϟ ϟ ϟ Ϙ ϛϷ ϟ
Ϊ Η ΎΒδ ΃ΔΒ ΃ή ΔψΣ Τ ΃ ή β γ΄ΘΑΎϢϳ ϭϕ ϣϭ ϤϦ ϠϠϤ Ϧϣϖϳ ϓϘ ϟ ϗ ϼ ϟ ϴ ϟ ϴ ϡ ϗ
ΔΒγΎ ΃ Τ΃ϨϤ ϮϠϟϝ ϟ

After several detailed analysis the team found out that
Japanese had 7 rowers and only one captain.
Ϊ Ύ ΎΑΎ ΍΄Α΍θΘ ΍Δ μ ΓΪ Ϊϋ ΎΤΗΪόΑϢϬϳϥ Ϧ ϧ ϥ Ϯϔ Ϡ ϔϣϳ Ϟ ϭϟ ϛˬ ϴϴϴϟ ϛϴ ϟ7ιΎΨη΍
ΪΣ΍ ΘΑΎ ΪΠΘ΍ϭϦ ϭϒϳ Ϡϛϟ

Of course the Arabian team had 7 captains but only one rower.
Αήό ΍ή ΍Ϊ ΎϊΒτ ΎΑϲ ϖϳ ϔϯ ϥ ϭϟ ϟ ϟ ϛ ϟ7ΘΑΎ ιΎΨη΍Ϧ ϢϬϠϛ ϛ
ΪΠΘ΍Δ ϋ ΘΪΣ΍κ Ψη΍ Ύϒϳ ϠϤ ϰ Ϯ ϳ ϭ Ϩϫϭϟ ϴ ϟ ϙ

Facing such critical scenario the management showed an unexpected
wisdom: they hired the consulting company to restructure the
Arabian team.
ΜΔ Ο΍ ϊ Θή ΍Ύ Σ΍ΣΔ Αήό ΍Γέ΍Ω ΍Εή χ΍Ύ ΣϞ ϣ Ϭ ϮϤ Ϯ ϣ ϭ ϤϜ Ϭ ϬϨϟˬϗ ϴ Ϗ ϴ ϼ ϴ ϟ Ϲ ϴ
ΝήΤ΍ ΍΍άϒ ϮϤ ϫϟ ϗ ϟ
Δ ΓΩΎϋ Δμ μ ΨΘ Ε΍έΎθΘγ΍Δ ήθΑΔ ΎόΘγ ΎΑ΍ Ύ΍ϠϜϫ ϣ ϧ Ϯϣϓϴ Ϲ ϛϻ Ϙ
Αήό΍ ή ΍ϲ ϖϳ ϔϟ ϟ

After several months the consultants came up with
the conclusion that there were too many captains
and too few rowers in the Arabian team. A solution
was proposed based on this analysis: the structure
of the Arabian team has to be changed!
Ψ΍ · έΎθΘδ ΍λ ΗΓΪ Ϊϋέ ηΪόΑϞϠ ϦϤϜϣϰ ϥϭ Ϥ Ϟ Ϯ ϳ ϮϬ ϭϟ ϟ ϟ
ΪΠ ΍ ΩΪϋ ΗΎΒ ΍ ή ΒΩΪϋΩ ΟϦϓ Ϥ ϦϣϞ Ϡ ϭϦ Ϝ Ϧϣ Ϯ ϭϮϫϭϴ ϟ ϴϗ ϟ ϴϛ
ΤΘ΍΍ά ϋ΍΍΍ΎΑ Τ΍ Ϊ ΗΗ Αήό΍ ή ΍΍Ϟ Ϡ ϫϰϠ ϨϞ Ϣϳ Ϣϭ ϲ ϖϳ ϔϲϓϴ ϟ ϟϘ ˬ ϟ ϟ
Αήό΍ ή Δ ΘΤΘ΍Δ Β΍ή Η Β ΍ϲ ϖϳ ϔϠ Ϩ ϐϲϐ ϨϳϪϧ Ϯϫϭϟ ϟ ϴ ϟ ϴϟ ϴϴ

As of today there will be only 4 captains in the team led by 2
managers, one top-manager and one rower. Besides that, they
suggested to improve the rower’s working environment and to give
him higher competencies.
Ύ γ ΍Ύ τ ΍΍ϨϫϥϮϜ Ϯ Ϧϣ ϧ ϭϙ ϴϡ ϴϟ ϗϼ4΍ήΪ Ω ή ΍ ΗΎΒϥ ϳ ϣϢϫϮ ϳϖϳ ϔϲϓϦϘ ϟ ϛ
ϋ΍ δ ΍έή Ϊ ·Δ Ύο ΍ΎΑϰϠ ϲ ϳ ϣϰ ϓϴϟ Ϲ
΍ΣήΘ΍ Ϋ ·Δ Ύο ΎΑ ΪΠΘΪΣ΍κ Ψη΍ ΎϮ Ϛ ϰ ϓ ϭ ϒϳ Ϡ ϭ ϨϫϥϮϜϳϭϗ ϟ ϟ Ϲ ˬ ϟ ϙ
΍ ΪΠ ΍κΨθ ΍ ϋΔΌ Αή τΗ Θ ΍ϥ ϭϑ Ϥ Ϟ Ϥ ϳϮ Ϣϳϥˬ ϟ ϟ ϴ
ϋ΍ΰ ΍Σ ΍Ϊ΍ϰϠ ϓ ϮϪ Ϯ ϣ ϳϟϘ

Next year the Japanese won by 2 miles.
έΎΑ ΎΑΎ ΍ή ΍ίΎΔ ΎΘ ΍Δ δ ΍ϕ ϔϲϧ ϖϳ ϔ ϓ Ϩ ϲϓϴϟ ϟ ϴϟϟ ϟ2Ϟ ϣϴ

The Arabian team immediatelly displaced the rower from the
team based on his unsatisfactory performance.
˱˱έ ΪΠΘ ˱ϋ Όδ ˱κΨθ ˱ ˱ΪΒΘγΎΑΑήό ˱ή ˱ΎϮϓϒϳ Ϧ Ϯ Ϥ ϲ ϖϳ ϔˬ ϟ ϝ ϟ ϟϝ ϟ ϟϡ ϗ
ο ή ˱ή Γ˱˱Ω˱ΐ ΒδΑϲ Ϥϟ ϴϏ

But the bonus award was paid to the management for
the strong motivation the the team showed during the
preparation phase. ˱˱ήψ Γέ˱ΩΔ όΠθΗΓ΄ Ύ Ϊ ΗΗϧ ϓϜϣϢϳ Ϣϭˬ Ϻϟ ϴϴ Ϙ
ή πΤΘ ˱Δ Σή Χ ΘΪ ά ˱Ύό ˱Ύ ˱Θδ˱˱Ϡ ϣ Ϫ ϣ ϱ ϲ ϫ ϮϤϴ ϟ ϝϼ ϗ ϟ ϟϟ ϟ

The consulting company prepared a new analysis,
which showed that the strategy was good, the
motivation was O.K. but the used tool has to be
improved.
Ϊ ΪΟ ΤΗή π ΤΘΑΕ˱έΎθΘγ ˱Δ ήηΖ Ύ˱ϳ Ϟ Ϡ ϣϴ ϴ ϻϛ ϗ
ΓΪ ΟΖ ΎΔ ΠΗ˱ήΘγ˱˱ ΄Αή χ˱ϧ ϥ Ϭˬ ϴ ϛ ϴϴ ϻ
ΔΒγΎ Ζ Ύΰ ˱˱Τ˱˱ϦϜϭ Ϩϣ ϧ ϓϮϟ ϛ ϟ
Ύή τΗΐ Π Δ ΪΨΘδ ˱Ε˱Ω˱ ˱˱ϫ ϳϮ ϳ ϣ Ϥ ϭ ϦϜ ϭϟ Ϸϟ
Performed by ROCE

Currently the Arabian team is designing a new
boat.
‫جديد‬ ‫قارب‬ ‫بتصميم‬ ‫العربي‬ ‫الفريق‬ ‫يقوم‬ ‫حاليا‬

The Arabic Way

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The Arabic Way