Chairman\'s Inner Circle, keynote address collateral piece presentation, based on SMITH-TRG\'s U.S. Road To Recovery work. Richard speaks to how community and enterprise stakeholders can create sustainable U.S. jobs while embracing the ANIMUS framework.

1. December 2010
THE
ANIMUS
Copyright 2010 SMITH-TRG, All rights reserved.
PLAN
Enabling America’s wealth creation future
by: Richard D. Smith, CEO, SMITH-TRG
Chairman’s Inner Circle, Keynote Address, December 14, 2010
SMITH-TRG

2. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
A ‘U.S. Road To Recovery’ Series Presentation
This is a SMITH-TRG keynote address collateral piece. For
reading, not presenting. Excludes SMITH-TRG intellectual
property (IP – ANIMUS Plan templates, scalability options,
execution & financing details, etc…) and, client proprietary
or confidential information.
The insights and views expressed are solely those the author’s
and not the views of SMITH-TRG client’s.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

3. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
ANIMUS
Latin word, meaning - courage,
vivacity, bravery, will, spirit, soul
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

4. December 2010
introduction . . . Richard D. Smith is Founder & CEO of SMITH-TRG
an international ‘business performance and value
Copyright 2010 SMITH-TRG, All rights reserved.
creation’ consulting firm and Chairman of U.S. Road
To Recovery LLC a social good enterprise focused
on assisting community and private sector leaders
‘nation-wide’ build businesses and create U.S. jobs
across industries and lines-of-business.
Richard speaks frequently on national economic
issues, visioning, innovation, emerging markets,
technology, enterprise transformation, and business
value creation. He authored the U.S. Jobs Creation
Plan in 2009 and affiliated presentations in 2010.
SMITH-TRG

5. December 2010
Like previous U.S. Road To Recovery presentations
it takes into consideration how shifting Wall Street
activities, Federal policies, business & technology
Copyright 2010 SMITH-TRG, All rights reserved.
trends, emerging markets, employment demographics,
declining state revenues, and consumer behavior have
SMITH-TRG impacted the nation’s economic infrastructure.
Today’s presentation highlights how community and
enterprise stakeholders, from across industry sectors
and geographic regions, can - while embracing the
ANIMUS framework - capitalize on today’s market
conditions, create sustainable jobs, renew and
accelerate economic growth, and drive the creation of
new sources of citizen wealth – the ultimate objective.
SMITH-TRG

6. December 2010
Where ‘WE’ Stand
Copyright 2010 SMITH-TRG, All rights reserved.
$12 Trillion
U.S. wealth destroyed since 12/07
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

7. December 2010
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76 Million
‘Baby-Boomers’ – 69% unable to financially retire
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

8. December 2010
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300 Thousand
U.S. college graduates in 2009/10 – few jobs
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

9. December 2010
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ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

10. December 2010
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Gap between spending and income
$1.294 trillion in fiscal 2010
Source: Treasury Department
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

11. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
U.S. Debt
Expected to grow
from $9 to $16 trillion
by 2020
Source: Congressional Budget Office
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

12. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Two Debt Recommendations
Reduction submitted . . .
Unable to garner
Panels required votes!
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

13. December 2010
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Deficit projections as a percentage of GDP
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

14. December 2010
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The Debt Commission co-chairmen,
Erskine Bowles left, and former
Wyoming Sen. Alan Simpson.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

15. December 2010
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Deficit Proposal Draws Mixed Review
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

16. December 2010
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Fixing Deficit
“Everybody wants to go
to heaven, but nobody
wants to die!”
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

17. December 2010
Where does this leave us since . . .
Copyright 2010 SMITH-TRG, All rights reserved.
White House hosted, Jobs
& Economic Growth Forum
(a.k.a. JOBS SUMMIT)
December 3, 2009
U. S. Chamber of Commerce
hosted, Jobs for America:
Summit 2010
July 14, 2010
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

18. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
We’re Still in a
Jobless Recovery
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

19. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Unemployment percentage nearly doubled
since recession began late 2007. Has been
hovering near 10% for more than a year.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

20. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
November jobs actual – 39,000 added
Unemployment percentage nearly doubled
Forecasted jobs – 144,000
since recession began late 2007. Hovering
(Forecast Source: for more than year.
near 10% S&P 500 survey)
Jobs creation shortfall - 105,000
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

21. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
6.2
Unemployment percentage nearly doubled
Million
since recession began late 2007. Hovering
near 10% for more than year.
Americans jobless for two years
(Unable to find jobs or have given up looking)
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

22. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
2.5 percent annual GDP growth required
to keep employment at current levels . . .
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

23. December 2010
1.6 Million
Copyright 2010 SMITH-TRG, All rights reserved.
Americans filing for bankruptcy-
court protection in 2010
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

24. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Consumer Price Index
CPI - a key gauge of U.S. inflation has fallen
to 2% - lowest level since record-keeping
began in 1957, underscoring the continued
weakness in the economy.
Source: Labor Department
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

25. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
U.S. inflation virtually flat, will it stay that way?
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

26. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
4.25 Million
U.S. home foreclosure estimated filings 2011-12
Source: Elizabeth Duke, Congressional Testimony
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

27. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
“Only yesterday, we
Americans could afford
to feel smug about our
preeminence”.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

28. December 2010
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That was... Yesterday!
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

29. December 2010
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Today, things are vastly
different . . .
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

30. December 2010
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A new ‘Globalization’ world order is
dawning – one in which the West is no
longer dominant, capitalism (at least the
American version) is out of favor, and
protectionism on the rise
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

31. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
NET REALITY
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

32. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
The ultimate measure of
a healthy & recovering
economy. . .jobs growth!
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

33. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
“Even if the nation could add 2.15 million private-
sector jobs per year starting in January 2010, it
would need to maintain this pace for more than 7
straight years (7.63 years), or until August 2017, to
eliminate the jobs deficit!”
- Advance & Rutgers Report, Sept. 09
By James W. Hughes and Joseph J. Seneca
Edward J. Bloustein School of Planning
& Public Policy
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

34. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
how long
can
We
fly . . .
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

35. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
in a plane
that has
NO
wings?
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

36. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

37. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
U.S. needs a job-centric
In the economic theory – and
LONG job-centric political
leadership -- to guide
Term . . .
national plans and
actions.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

38. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
IN THE INTERIM
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

39. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
It’s
ABOUT
Jobs Creation
Leadership . . .
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

40. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Harnessing
INTELECTUAL
Capital . . .
(unemployed & underemployed)
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

41. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Creating a New Path to a
Vision,
Mission, Future World
Purpose innovation driven economy
& Values
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

42. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Innovation has become the new currency
of global competition as one country after
another races toward a new high ground
where the capacity for innovation is viewed
as a hallmark of national success
SMITH-TRG

43. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
AND THIS MEANS
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

44. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
“Now is the time for America to do
a business growth paradigm shift.
A transformative rethink of how it
designs, finances, builds and grows
market competitive U.S. based
businesses.” – Richard D. Smith, CEO, SMITH-TRG
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

45. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
It’s
AMERICA’s
Move . . .
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

46. December 2010
The ‘ANIMUS’ Plan
Copyright 2010 SMITH-TRG, All rights reserved.
TIME TO CREATE & BUILD
21ST Century Sustainable
U.S. Jobs Growth & Wealth
Creation Machines
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

47. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
An opportunity to systematically
tilt strategic market playing fields
to U.S. advantage.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

48. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
MISSION
Build a nation-wide network of value driven
new and re-invented U.S. enterprises operating
profitably across industries & lines-of-business
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

49. December 2010
KEY ELEMENTS
Copyright 2010 SMITH-TRG, All rights reserved. reserved.
Copyright 2010 SMITH-TRG, All rights
LEADERSHIP MARKETS
VISION Opportunities for
Core Values &
What Can Be Success Culture Jobs & Biz Value
Growth PARTICIPATION
Private & Public
Sector
JOB SEEKERS
26.5 Million
MONEY & POLICY
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

50. December 2010
CORE VALUES
Copyright 2010 SMITH-TRG, All rights reserved.
Leadership
Culture
Architecture
Processes
Knowledge
Wealth Creation
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

51. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
ENTERPRISE VALUE
High Productivity
High Quality
Low Complexity
Low Total Cost of
Ownership & Operation
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

52. December 2010
SUCCESS INGREDIENTS
Copyright 2010 SMITH-TRG, All rights reserved.
Ignite ‘Stakeholder’ Leadership
Nurture Partnerships
Anticipate Evolution
Embrace Innovation
Know Markets
Establish Enterprise Growth Centers
Put Your Money (and Regulations) Where Your Policy Is
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

53. December 2010
TARGETS of OPPORTUNITY
Copyright 2010 SMITH-TRG, All rights reserved.
For Job Creation & Market/Wealth Value Growth
(no particular order. . .)
 Fuel Cells for Electric Cars  Commercial Real-Estate
 Flexible TV Screens (Digital-Media Cities)
 Clean-Energy  Consumer Goods & Distribution
 Tiny Diodes for Lighting  Manufacturing
 Cyber-Security Technology  Media & Entertainment
 Satellite Rural Broadband  Retail & Hospitality
 Digital-Media Enabled ‘Eco- (Hotels/Resorts/Restaurants)
Friendly’ Buildings  Technology & Telecommunications
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

54. December 2010
70 Yrs. The –
PLAN 100,000 Baby Boomers
Copyright 2010 SMITH-TRG, All rights reserved.
OBJECTIVES 55 to 70 Yrs.
500,000
Early –
Baby Boomers
First 90 days, place
300,000 (800,000 annual 40 to 55 Yrs. Professionals &
700,000 Managers
goal) under 25’s ‘The
Lost Generation’ in 25 to 40 Yrs. Specialists &
900,000
internships, temporary Managers
or F/T positions.
Under 25 Yrs. HS, College Students,
800,000 Recent College Grads
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

55. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Business Advisory &
Stakeholders Consulting Services
ANIMUS Core Leadership Team:
CEO, CFO, COO, CMO, CTO
& Staff Specialists
Virtual Structure
Consulting Services
Employment Services Private Equity Fund
New Venture Dev.
Recruiting, Hiring, Invest and
Small & Med.
Training & Placement M&A
Businesses - Growth
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

56. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
ANIMUS CHALLENGE
Must conquer growth at scale
Overcome the growth stall.
Manage growth across broad, far-flung
increasingly large network of strategic alliances.
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

57. December 2010
3
Copyright 2010 SMITH-TRG, All rights reserved.
Million Net New U.S. Jobs in. . .
12 Months from Start
5 Billion Dollar ‘Citizen Wealth’ Fund
150 Billion Dollar Value/Success IMPACT
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

58. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
KEY BELIEF
Insights and strategies
alone seldom deliver
real 'optimized value‘
. . . only effective
execution can!
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

59. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Why ‘ACT’ Now
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

60. December 2010
Position for FUTURE-WORLD Commerce
Copyright 2010 SMITH-TRG, All rights reserved.
SMITH-TRG
Build 21ST Century Job Growth & Wealth Creation Machines
C R E A T E ‘S U S T A I N A B L E’ U. S. J O B S!

61. December 2010
Governors – Mayors – Chief Executives
Copyright 2010 SMITH-TRG, All rights reserved.
how long in a plane
can that has
You NO
fly . . . wings?
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

62. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
Join Us: Become a ANIMUS CXO
STAKEHOLDER
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

63. December 2010
Copyright 2010 SMITH-TRG, All rights reserved.
We’ll Help Develop Your
ANIMUS
PLAN
ANIMUS: 3 Million Net New U.S. Jobs in 12 Months Plan SMITH-TRG

64. Copyright 2010 SMITH-TRG, All rights reserved.
For information --
Email Richard Smith directly at
RDSmith@SMITH-TRG.com
His Mobile: 301.461.2387
www.SMITH-TRG.com