The document discusses the rise of "egocasting" enabled by technologies like TiVo and iPods. Egocasting allows individuals to create highly personalized broadcasts of media and information to share solely with themselves. While this promotes individual creativity, it could also lead to a narrowing of tastes if people only expose themselves to a limited range of content. The document questions whether these technologies expand choice or deaden exposure to new ideas. It provides credits for the various images linked in the original document.