This document outlines a promotional strategy to increase adoption rates in Singapore. It proposes a 4-week government campaign using multimedia platforms to raise awareness of adoption issues and dispel misconceptions. Key elements include a blog providing adoption information and stories, featured babies and agencies, and an adoption fair with seminars and chances to interact with children. It also suggests adoption-themed documentaries, dramas and a short film contest to promote a positive view of adoption. The overall goals are to increase awareness, inspire prospective parents, and boost the number of adoptions.
Dr. Iffic Lecture 1 - The Mystery of the Non-Colliding ParticlesTyr Iffic
The document provides an overview of the four fundamental forces - gravity, electromagnetism, strong nuclear force, and weak nuclear force. It discusses how these forces affect objects at both macro and microscopic levels. It also addresses a question about why electrons don't collide with protons in atoms, explaining that quantum mechanics prevents this through principles like the Pauli exclusion principle and Heisenberg uncertainty principle. While complex, quantum effects ensure electrons always remain in orbit around protons rather than directly colliding.
The document discusses ways to transform schools from an industrial model to one focused on the student. It notes that 1/3 of students do not graduate and many schools still use outdated teaching methods. It advocates focusing on the student rather than the teacher, customizing learning to individual styles, encouraging discovery and collaboration over lectures, and moving from "one-size-fits-all" to differentiated instruction. The goal is to better engage students and improve outcomes by tailoring education to how students learn best today.
Fire is the rapid jiggling of gas molecules that causes them to glow. Heat is produced by the jiggling motion of molecules - the faster they jiggle, the hotter something is. Molecules can transfer their jiggling energy to other molecules or shoot out photons, which are particles of light. Super-hot molecules shoot out so many photons that they glow, producing fire. Touching something hot hurts because the fast jiggling of molecules can damage cells in the body.
The document is an evaluation of a student's media magazine project. The student analyzed existing music magazines to inform the design of their magazine covers, contents page, and double-page article spread. Throughout the project, the student conducted research through questionnaires to understand their target audience of 14-22 year olds and ensure the magazine appealed to and represented this group. Key elements included a focus on indie music, images of bands and artists, and articles on new and unsigned acts. The student distributed the magazine to the intended audience of teenagers and young adults interested in indie music.
This short email contains reflections on being grateful for what one has and considering those less fortunate. It encourages the reader to appreciate life as it is rather than complain, as others suffer more. When feeling like giving up, think of those who endure greater hardships. The email hopes to spread a message of gratitude, compassion, and perspective.
The document discusses how interactive technology and internet use can change the brain, especially for Net Generation kids. Research shows their brains develop enhanced visual processing and spatial skills. They also have better hand-eye coordination, can multitask and switch tasks more quickly, and use higher-level thinking when researching online versus reading books. Their memory skills develop for different reasons and they are better able to problem solve and work collaboratively.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Dr. Iffic Lecture 1 - The Mystery of the Non-Colliding ParticlesTyr Iffic
The document provides an overview of the four fundamental forces - gravity, electromagnetism, strong nuclear force, and weak nuclear force. It discusses how these forces affect objects at both macro and microscopic levels. It also addresses a question about why electrons don't collide with protons in atoms, explaining that quantum mechanics prevents this through principles like the Pauli exclusion principle and Heisenberg uncertainty principle. While complex, quantum effects ensure electrons always remain in orbit around protons rather than directly colliding.
The document discusses ways to transform schools from an industrial model to one focused on the student. It notes that 1/3 of students do not graduate and many schools still use outdated teaching methods. It advocates focusing on the student rather than the teacher, customizing learning to individual styles, encouraging discovery and collaboration over lectures, and moving from "one-size-fits-all" to differentiated instruction. The goal is to better engage students and improve outcomes by tailoring education to how students learn best today.
Fire is the rapid jiggling of gas molecules that causes them to glow. Heat is produced by the jiggling motion of molecules - the faster they jiggle, the hotter something is. Molecules can transfer their jiggling energy to other molecules or shoot out photons, which are particles of light. Super-hot molecules shoot out so many photons that they glow, producing fire. Touching something hot hurts because the fast jiggling of molecules can damage cells in the body.
The document is an evaluation of a student's media magazine project. The student analyzed existing music magazines to inform the design of their magazine covers, contents page, and double-page article spread. Throughout the project, the student conducted research through questionnaires to understand their target audience of 14-22 year olds and ensure the magazine appealed to and represented this group. Key elements included a focus on indie music, images of bands and artists, and articles on new and unsigned acts. The student distributed the magazine to the intended audience of teenagers and young adults interested in indie music.
This short email contains reflections on being grateful for what one has and considering those less fortunate. It encourages the reader to appreciate life as it is rather than complain, as others suffer more. When feeling like giving up, think of those who endure greater hardships. The email hopes to spread a message of gratitude, compassion, and perspective.
The document discusses how interactive technology and internet use can change the brain, especially for Net Generation kids. Research shows their brains develop enhanced visual processing and spatial skills. They also have better hand-eye coordination, can multitask and switch tasks more quickly, and use higher-level thinking when researching online versus reading books. Their memory skills develop for different reasons and they are better able to problem solve and work collaboratively.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Partners for Family Impact vision and strategy 2.0Kevin Karlson
The document outlines facts about fatherless children and single parents in the US and proposes a strategy to address their needs through Partners for Family Impact (PFFI). PFFI would form a network of nonprofits providing services to single parents and fatherless families. It would also produce a TV show to raise awareness and funds. The strategy includes reengaging fathers, mentoring programs, improving nonprofit effectiveness, and establishing family centers offering services in one location. Immediate next steps are finalizing PFFI, producing a demo video, and raising funds for a TV pilot episode.
This document provides information about volunteering as a Program Coordinator for an orphan hosting program run by Great Wall China Adoption and Children of All Nations. It outlines the goals of hosting programs, how hosting works, and the roles and responsibilities of Program Coordinators. Program Coordinators are responsible for assisting host families, ensuring paperwork is completed, answering questions, and being available for support during the hosting sessions. The role is important for allowing orphan hosting opportunities and helping orphans find permanent families. Interested individuals can apply to become a Program Coordinator by contacting the provided email or phone number.
Visit http://safesoundbabies.com for updated information about this campaign.
Overview of "Our Babies: Safe & Sound" campaign to prevent incidence of Shaken Baby Syndrome and accidental death due to unsafe infant sleeping.
Presented at Growing Healthy Children Conference, Nov. 12, 2009 in Charleston, WV.
Place-Based Point-of-Care Patient Education Reaching Ultra-Targeted Women, Di...Care Media Holdings
Digital out-of-home advertising like CARE Media TV Networks provide health and wellness content in medical office waiting rooms. CARE Media operates three networks - KidCARE TV in pediatric offices, Women's HealthCARE TV in OB/GYN offices, and PetCARE TV in veterinary offices - that reach over 5,000 screens. Physicians and their staff report that patients are engaged with the educational programming. The document outlines CARE Media's targeting of women audiences and ability to reach consumers in a captive setting without distractions, providing exclusive advertising opportunities for brands.
Cinema is a fun family event to treat their children and offers a rare chance to escape from the demands of everyday life. This is why family brands use cinema to reach the hard-to-reach housewives with children.
An overview of RBFF's 2019 consumer marketing campaign, plus the latest on State R3 efforts from the North American Wildlife & Natural Resources Conference.
This document summarizes a project aimed at improving services for low-income families with young children across Greater Manchester. The project objectives are to develop customer insight through data analysis and citizen engagement to improve uptake of available benefits and services. Through workshops, common needs were identified around financial support, access to information/advice, parenting/childcare support, and ensuring basic needs like nutrition and education are met. The project aims to better understand customers' service journeys to identify gaps and efficiencies to empower citizens and enhance outcomes.
The document provides tips for targeting different groups to recruit foster carers, including men, Black and minority ethnic (BME) carers, and young people. It emphasizes using inclusive imagery, consulting local communities, and avoiding one-size-fits-all approaches. Effective communication is key to understanding needs, conveying accurate messages, and improving relationships. Regular evaluation allows amending recruitment strategies to maximize success.
Media awarness training bringing it all togetherPPMSM
The document discusses how media is a major influence on young people and their views of sexuality and relationships. It provides examples of TV shows, movies, magazines and social media that frequently portray sexuality in unrealistic ways without discussing consequences. The document advocates using these same media platforms to have teachable discussions with youth about topics like contraception effectiveness and the realities of unintended pregnancy.
The document describes a proposed youth training program called Ripple that aims to improve early childhood education. Ripple would provide babysitting certification training to youth in Canada through an online program. For every Canadian child trained, Ripple would provide free junior teacher training to a child in Ghana. This one-for-one model would create a ripple effect of improving vocabulary development for infants. The training would equip youth with skills to enhance language development for young children and become certified junior childcare providers or babysitters.
- In Vietnam, nearly 75% of young men aged 14-24 have had pre-marital sex but only 45% use condoms, and half feel awkward buying them. Each year there are about 1 million abortions, with 200,000 among adolescents. A quarter of girls getting abortions said they were too young and 15% feared their parents' reaction.
- The campaign aims to promote condom use among Vietnamese aged 18-25 by changing perceptions and increasing knowledge. It uses a mobile app, events, and online activities to encourage discussion and make condoms less embarrassing while protecting future children. Evaluation will assess engagement and whether condom use among the target group rises from 45% to 65%.
The document provides instructions for several fundraising event ideas that student clubs can organize to raise money for The Eliminate Project, which aims to eliminate maternal and neonatal tetanus. The events include basketball tournaments, skate-a-thons, talent shows, scavenger hunts, flower sales, movie nights, snack carts, field day competitions, and pasta dinners combined with student art auctions. Each event listing includes timelines, to-do lists, supply needs, and tips to consider when planning the event.
The Strategy for Engagement in Social Mediastephenwebster
The document discusses strategies for marketing and engagement used by Vancouver Film School (VFS). It describes two main strategies - an engagement strategy focused on user generated content and a connected marketing strategy partnering with other organizations. Specific tactics discussed include a YouTube scholarship competition with District 9 and developing a microsite and content for the film. The results were increased brand awareness, new leads, and growth for VFS. Trends of moving marketing efforts to mobile devices and participating in online conversations are also noted.
The "Do it for Denmark!" campaign by Danish travel agency Spies Rejser aimed to address Denmark's declining birth rate and increase bookings. The provocative campaign encouraged Danes to have more sex on vacation, especially without protection during ovulation, offering a prize for proven conception. It drove a 95% increase in bookings and Denmark's birth rate increased for the first time in years. While successful in its goals, questions remain about the appropriateness of a private company addressing demographic issues.
For the June 2018 TCDD Disability Policy Academy, Elizabeth Tucker and Rona Statman from EveryChild, Inc., provided a presentation on family-based alternatives for keeping kids with families. The presentation included:
• data showing the progress that has been made in Texas,
• information about how decision-makers addressed this issue,
• a policy timeline, and
• more.
The presentation was part of the June Academy's theme of "Children with Disabilities in Long-Term Care: Facilities, Families & Foster Care."
This document provides information about a family lifestyle magazine called "Family Lifestyle". It includes the magazine's objectives of providing a support network and engaging activities for families. It also details the magazine's sections, readership demographics, advertising rates and contacts. The magazine aims to offer families tools to make positive changes through informative articles on topics like nutrition, health, home, and parenting. It also promotes family-oriented events and workshops.
Hawaii's children face risks like poverty, lack of early education access, and abuse. A comprehensive early childhood education system is proposed to address these issues from birth to kindergarten. It would provide health services, high-quality learning programs, professional development, and family support. A public will campaign would work to pass legislation and secure sustainable funding through community outreach, media efforts, and polling over time. Business and community leaders are encouraged to join a leadership council to help establish early childhood education as a priority for Hawaii's future.
Keys to Offering Family-Forming Benefits that Actually Meet Employee NeedsAggregage
Did you know that 77% of people would stay at their company for fertility benefits — and 88% would even consider changing jobs for access to them? With stats like these, it should come as no surprise that many companies are adding fertility coverage to their benefits offerings.
But to actually reap the benefits for your organization, it’s critical that you offer family-forming benefits that actually meet your employees' needs. In this webinar, we’ll share insights from a recent study about what employees really want in their family-forming coverage — and how employers can make that happen.
Key Takeaways:
• Learn how family-forming benefits have changed over time and what's driving demand
• Understand what family-forming benefits employees actually want
• Learn how employers can implement solutions that meet employee needs while mitigating high-cost healthcare claims
Presentation, possible action and discussion on a report from the Aggieland Humane Society regarding activities of the organization and its relationship with the City of College Station.
Partners for Family Impact vision and strategy 2.0Kevin Karlson
The document outlines facts about fatherless children and single parents in the US and proposes a strategy to address their needs through Partners for Family Impact (PFFI). PFFI would form a network of nonprofits providing services to single parents and fatherless families. It would also produce a TV show to raise awareness and funds. The strategy includes reengaging fathers, mentoring programs, improving nonprofit effectiveness, and establishing family centers offering services in one location. Immediate next steps are finalizing PFFI, producing a demo video, and raising funds for a TV pilot episode.
This document provides information about volunteering as a Program Coordinator for an orphan hosting program run by Great Wall China Adoption and Children of All Nations. It outlines the goals of hosting programs, how hosting works, and the roles and responsibilities of Program Coordinators. Program Coordinators are responsible for assisting host families, ensuring paperwork is completed, answering questions, and being available for support during the hosting sessions. The role is important for allowing orphan hosting opportunities and helping orphans find permanent families. Interested individuals can apply to become a Program Coordinator by contacting the provided email or phone number.
Visit http://safesoundbabies.com for updated information about this campaign.
Overview of "Our Babies: Safe & Sound" campaign to prevent incidence of Shaken Baby Syndrome and accidental death due to unsafe infant sleeping.
Presented at Growing Healthy Children Conference, Nov. 12, 2009 in Charleston, WV.
Place-Based Point-of-Care Patient Education Reaching Ultra-Targeted Women, Di...Care Media Holdings
Digital out-of-home advertising like CARE Media TV Networks provide health and wellness content in medical office waiting rooms. CARE Media operates three networks - KidCARE TV in pediatric offices, Women's HealthCARE TV in OB/GYN offices, and PetCARE TV in veterinary offices - that reach over 5,000 screens. Physicians and their staff report that patients are engaged with the educational programming. The document outlines CARE Media's targeting of women audiences and ability to reach consumers in a captive setting without distractions, providing exclusive advertising opportunities for brands.
Cinema is a fun family event to treat their children and offers a rare chance to escape from the demands of everyday life. This is why family brands use cinema to reach the hard-to-reach housewives with children.
An overview of RBFF's 2019 consumer marketing campaign, plus the latest on State R3 efforts from the North American Wildlife & Natural Resources Conference.
This document summarizes a project aimed at improving services for low-income families with young children across Greater Manchester. The project objectives are to develop customer insight through data analysis and citizen engagement to improve uptake of available benefits and services. Through workshops, common needs were identified around financial support, access to information/advice, parenting/childcare support, and ensuring basic needs like nutrition and education are met. The project aims to better understand customers' service journeys to identify gaps and efficiencies to empower citizens and enhance outcomes.
The document provides tips for targeting different groups to recruit foster carers, including men, Black and minority ethnic (BME) carers, and young people. It emphasizes using inclusive imagery, consulting local communities, and avoiding one-size-fits-all approaches. Effective communication is key to understanding needs, conveying accurate messages, and improving relationships. Regular evaluation allows amending recruitment strategies to maximize success.
Media awarness training bringing it all togetherPPMSM
The document discusses how media is a major influence on young people and their views of sexuality and relationships. It provides examples of TV shows, movies, magazines and social media that frequently portray sexuality in unrealistic ways without discussing consequences. The document advocates using these same media platforms to have teachable discussions with youth about topics like contraception effectiveness and the realities of unintended pregnancy.
The document describes a proposed youth training program called Ripple that aims to improve early childhood education. Ripple would provide babysitting certification training to youth in Canada through an online program. For every Canadian child trained, Ripple would provide free junior teacher training to a child in Ghana. This one-for-one model would create a ripple effect of improving vocabulary development for infants. The training would equip youth with skills to enhance language development for young children and become certified junior childcare providers or babysitters.
- In Vietnam, nearly 75% of young men aged 14-24 have had pre-marital sex but only 45% use condoms, and half feel awkward buying them. Each year there are about 1 million abortions, with 200,000 among adolescents. A quarter of girls getting abortions said they were too young and 15% feared their parents' reaction.
- The campaign aims to promote condom use among Vietnamese aged 18-25 by changing perceptions and increasing knowledge. It uses a mobile app, events, and online activities to encourage discussion and make condoms less embarrassing while protecting future children. Evaluation will assess engagement and whether condom use among the target group rises from 45% to 65%.
The document provides instructions for several fundraising event ideas that student clubs can organize to raise money for The Eliminate Project, which aims to eliminate maternal and neonatal tetanus. The events include basketball tournaments, skate-a-thons, talent shows, scavenger hunts, flower sales, movie nights, snack carts, field day competitions, and pasta dinners combined with student art auctions. Each event listing includes timelines, to-do lists, supply needs, and tips to consider when planning the event.
The Strategy for Engagement in Social Mediastephenwebster
The document discusses strategies for marketing and engagement used by Vancouver Film School (VFS). It describes two main strategies - an engagement strategy focused on user generated content and a connected marketing strategy partnering with other organizations. Specific tactics discussed include a YouTube scholarship competition with District 9 and developing a microsite and content for the film. The results were increased brand awareness, new leads, and growth for VFS. Trends of moving marketing efforts to mobile devices and participating in online conversations are also noted.
The "Do it for Denmark!" campaign by Danish travel agency Spies Rejser aimed to address Denmark's declining birth rate and increase bookings. The provocative campaign encouraged Danes to have more sex on vacation, especially without protection during ovulation, offering a prize for proven conception. It drove a 95% increase in bookings and Denmark's birth rate increased for the first time in years. While successful in its goals, questions remain about the appropriateness of a private company addressing demographic issues.
For the June 2018 TCDD Disability Policy Academy, Elizabeth Tucker and Rona Statman from EveryChild, Inc., provided a presentation on family-based alternatives for keeping kids with families. The presentation included:
• data showing the progress that has been made in Texas,
• information about how decision-makers addressed this issue,
• a policy timeline, and
• more.
The presentation was part of the June Academy's theme of "Children with Disabilities in Long-Term Care: Facilities, Families & Foster Care."
This document provides information about a family lifestyle magazine called "Family Lifestyle". It includes the magazine's objectives of providing a support network and engaging activities for families. It also details the magazine's sections, readership demographics, advertising rates and contacts. The magazine aims to offer families tools to make positive changes through informative articles on topics like nutrition, health, home, and parenting. It also promotes family-oriented events and workshops.
Hawaii's children face risks like poverty, lack of early education access, and abuse. A comprehensive early childhood education system is proposed to address these issues from birth to kindergarten. It would provide health services, high-quality learning programs, professional development, and family support. A public will campaign would work to pass legislation and secure sustainable funding through community outreach, media efforts, and polling over time. Business and community leaders are encouraged to join a leadership council to help establish early childhood education as a priority for Hawaii's future.
Keys to Offering Family-Forming Benefits that Actually Meet Employee NeedsAggregage
Did you know that 77% of people would stay at their company for fertility benefits — and 88% would even consider changing jobs for access to them? With stats like these, it should come as no surprise that many companies are adding fertility coverage to their benefits offerings.
But to actually reap the benefits for your organization, it’s critical that you offer family-forming benefits that actually meet your employees' needs. In this webinar, we’ll share insights from a recent study about what employees really want in their family-forming coverage — and how employers can make that happen.
Key Takeaways:
• Learn how family-forming benefits have changed over time and what's driving demand
• Understand what family-forming benefits employees actually want
• Learn how employers can implement solutions that meet employee needs while mitigating high-cost healthcare claims
Presentation, possible action and discussion on a report from the Aggieland Humane Society regarding activities of the organization and its relationship with the City of College Station.
30. Touching/HEARTWARMING - CHANGING THE DIAPERS - 1-YR OLD KID TRYING TO TAKE HIS 1ST STEPS HERO HUMOROUS -APPEAL TO potential PARENTS WHO FEEL INADEQUATE lion ADVERTISING CHANNEL TV
31.
32. On Family websitesADVERTISING CHANNEL ONLINE BANNERS
43. AIR TICKETS & ACCOMODATION SPONSOREDADOPTION FAIR
44. DOCU/DRAMAS Mediacorp Specific weekly time slot Promote a positive public perception of adoption 1 hour special Adopt 2-yr old dwarf from an orphanage
45. FAKIN’ DA FUNK Movie Black couple adopts an Asian baby Interracial adoption
46. A PLACE CALLED HOME: AN ADOPTION STORY Docudrama Based on a true story Won many film festival awards
54. REFERENCES http://www.adcouncil.org/default.aspx?id=17 http://www.adoptuskids.org/ www.adcouncil.org/download.aspx?id=675 http://en.wikipedia.org/wiki/Adoption http://www.adcouncil.org/video.asp?cid=17&campaign=Adoption&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/radio/adoption/adoption_questionnaire.wma&title=Questionnaire http://www.entertonement.com/clips/gxkzthsxgn--Dad-Voice-Adoption-Ad http://statutes.agc.gov.sg/non_version/cgi-bin/cgi_retrieve.pl?actno=REVED-4&doctitle=ADOPTION%20OF%20CHILDREN%20ACT%0A&date=latest&method=part&sl=1 Zimbardo, P.G., Johnson, R.L., & McCann, V. (2009). Psychology: Core concepts (6th ed.). United States of America: Pearson.
Editor's Notes
YEE TIEN
Usually results in having a children at a later time or not at all completely.If she takes time off now to have a baby, she said, her career will suffer."In Singapore, when you are older, job opportunities are not really there for you," she said as her husband, sitting next to her, nodded. "When you hit your late thirties, it's more difficult. Your demand is not there anymore."Singaporeans are so focused on work that they have less sex than people in other countries and therefore fewer babies, said Victor Goh, an obstetrician and fertility expert at National University Hospital who conducted a study on sexual habits in 2002.http://www.amren.com/mtnews/archives/2004/09/with_birthrate.php
These are actually problems caused by modern day society, stress + pollution + unhealthy lifestyle = bad health.
Some may feel that the adopted child is not your own child but I would like to clarify that adoption is just an alternative to those who are unable to conceive and by no means are we trying to replace the natural process of giving birth with adoption.
Fan Di: We will raise the public awareness of the Adoption Option through a series of promotional strategies. But first of all, let me define our target group. We are targeting at couples aged 25 years and above. So they can be couples that the wife doesn’t want to give birth, who has reached the age of high-risk pregnancy, around 35 years old, or couples who cannot conceive, or they can even be couples who already have their own children.Why is there an age restriction of 25 years old and above is because it is a requirement according to the Singapore Adoption of Children Act, it’s only under special circumstances can the adoption applicant be younger. Although singles can adopt children in Singapore, we choose to target at couples because it is also part of our objectives to encourage the formation of complete families.
FAN DI: We will seek the support from MCYS, the Ministry of Community Development, Youth and Sports and if possible, we also hope to get sponsorship from the Ministry.We will have a 4 weeks campaign and we are going to publicize through multimedia channels during that period. There will be public service announcements on radio and TV, online banners and editorials and so on.However, the most important communicating channel for our promotion is our blog. It is a portal for local adoption agencies and it provides comprehensive information on adoption. And unlike the campaign which will only last for 4 weeks, our blog will be there permanently.
FAN DI
Our blog is a one-stop site that provides all relevant information on adoption in Singapore. Besides being informative, our blog is also visually appealing and entertaining. Every month, we will feature a few babies available for adoption, it’s similar to Cleo magazine’s bachelor of the month, this monthly feature will also update potential foster parents on the new babies.We will gather available local and overseas adoption stories and post them on our blog. We will also contact local foster parents through the various adoption agencies and encourage them to share their adoption stories and to offer advices. Through reading these firsthand accounts, potential foster parents could get a clearer idea of how will it be like to adopt a child.Our blog will also be a hub for all local adoption agencies. We managed to find 23 adoption agencies that are located in Singapore, however we found out only 4 agencies have their websites. The rest only have their addresses and telephone numbers available on directories like Yellow Page and Street Directory. The lack of information online can be very inconvenient for potential foster parents. Therefore, we will let the adoption agencies to put up their information on our blog if they do not have their own websites. Those agencies with websites can have their urls linked to our blog.We will also update on changes in local adoption policies on the blog. One example will be changes made to the Adoption Leave scheme by MCYS in 2005, which allows adoptive mothers to take the leave earlier.Lastly, as part of our campaign, our blog will showcase some short films on adoption. And I will further elaborate this further towards the end of the presentation.
Give out to Sph and mediacorp
SAMANTHAOur Campaign Promotional Strategy is based on a past PSA campaign that was conducted by Ad Council in 2003.It was a collaborative project with AdoptUsKIDS organization to help children in the foster care system find permanent loving homes.Differences between THEIR campaign and OURS:THEIRS OURSChildren of all ages Babies below 3Within US Across national boundaries Rationale for Babies below 3: Adopting older children presents other parenting issues. Some children from foster care have histories of maltreatment, such as physical and psychological neglect, physical abuse, and sexual abuse, are at risk of developing psychiatric problems.Such children are at risk of developing a disorganized attachment. Studies by Cicchetti et al. (1990, 1995) found that 80% of abused and maltreated infants in their sample exhibited disorganized attachment styles. Disorganized attachment is associated with a number of developmental problems, including dissociative symptoms, as well as depressive, anxiety, and acting-out symptoms. Since this is the first adoption campaign in Singapore (assumed to be rather conservative and traditional compared to the U.S), we do not want to risk these kind of problems yet. Moreover, most people have difficulty remembering events that happened before their 3rd birthday, a phenomenon called childhood amnesia (stated in my psychology tb – Psychology-Core concepts; author: Zimbardo, Johnson, McCann). So adopting a child below 3 will allow for greater bonding since young between the foster parents and the adoptee as well as it will be faster for the child to adapt to the new environment. Rationale for across national boundaries:Singapore Population too small to provide a big enough adoption pool.This is in line with the govt.’s effort to bring in foreign talent. These kids will grow up with the Singapore culture – much better cos less discrimination!
SAMANTHA
POSTER
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SAMANTHAObjectives of our Campaign:Increase awareness of adoptionInspire prospective parents to make enquiries about adoption through calling our hotlineIncrease number of adoptions of both local and foreign babiesWe believe these (at least the first 2 objectives) will be met. This is because according to an Ad Council tracking survey of the general public in Spring 2005, one-quarter of all adults recalled seeing or hearing at least one of the campaign’s TV or radio PSAs. Significantly, those with recall of the campaign were more likely to say they were “very” or “somewhat” interested in adopting a child from foster care (33% of those who were ad-aware versus 20% of those who were not).
SAMANTHAM.G. and her husband are parents of a six-year-old girl. They always wanted more children, but after two miscarriages, they despaired. One day recently, her daughter said, “Mommy, you don’t need to have another baby. There’s a number on TV that you can call to find children who need families.” M.G. replied, “Honey, let’s get that number!” They did get the number, they promptly called, and after speaking to us, they are excitedly planning the next steps. M.G. credited her daughter with their breakthrough and reported, “We decided we’re going to adopt as a family; all three of us are in this together.”That shows the importance of advertising and the call-to action technique. The PSAs direct prospective parents to visit our blog website and call the toll-free number 1-800-ADOPT.
SAMANTHAWe are targeting young couples who drive because we assume that they have the financial means to start a family. So, the PSAs will be on the radio and they will also publicize our campaign starting 1 month prior to the Adoption Fair.That was an example of how we could target older couples perhaps in their late 30s who are not so in touch with young children’s technology.
SAMANTHATouching scenes of new parents trying to take care of a baby (putting the diapers, etc.) or a young child (the 1 year old kid trying taking his first steps and the parents cheering him on) Ad Council came up with a touching scene saying “You don’t have to be a hero to be hero.” [Basketball ad]Humorous scenes that appeal to parents feeling that they can’t take good care of a child.Ad Council e.g. “There are thousands of kids in foster care who would love to put up with you.” [Restaurant ad/Lion ad]http://www.youdonthavetobeperfect.com/media.php#resources
SAMANTHAOn popular sites that young couples contemplating children would like to visit (E.g. https://www.babybonus.gov.sg/bbss/html/index.html)On Adoption Agencies websitesOn Family websites
SAM5 daysSuntec City: being at CBD area where most PMEBs work.Hub for all adoption agenciesSeminar inviting foster parents to talk about their experience (we will request adoption agencies to help contact for willing foster parents) Workshops and Panel Discussions to address FAQs and pre-adoption concernsFree Bag with our tagline, logo, blog’s URL and hotline for the visitors to put in all their pamphlets collected at the adoption agencies.
SAMLocally, this is possible. But right now, there’s not enough publicity. So that’s our main job – to bridge the people who are offering adoption services with interested potential parents. Moreover, the price is so expensive to attend one of these workshops ($30/$50) but at the adoption fair we organise, it will definitely be much cheaper.
SAMLucky draw: couples who are interested to adopt children can participate in our lucky draw. Winners will travel to one of the three assigned countries (eg. Thailand, Indonesia, India, China) to take a look at the children for adoption. Air tickets and accommodation will be sponsored. A total of 6 lucky couples will get to go over and see the babies, interact with them. There will be 2 couples selected for each country.
SAMSome are movies, others are documentaries. Still others are docudramas.We plant to enlist the cooperation of Mediacorp to book a specific time slot each week to air these shows for the period of the campaign. Dwarf Adoption Story:Meet Tina and David King, parents of a little family on the verge of growing bigger. 8-year old daughter Raegan will soon have a new brother as her parents travel to Albania to adopt Ryan, a 2 year-old dwarf from a Mother Teresa orphanage. Join the Kings on their highly emotional journey to expand their family.
FAKIN’ DA FUNKReverend and Mrs Lee apply to adopt a child and are matched with an Asian baby. The Lees, who are black, are surprised, but accept the baby Julian as their own. Julian is soon joined by a younger brother - the Lee's biological son Perry. Growing up as the rare Asian in a mostly-black Atlanta neighborhood is uneventful for Julian. The preacher's son resembles his father in miniature and is well-accepted by the community. When Reverend Lee dies suddenly of a heart attack, the family moves to Los Angeles. There, Julian finds his 'blackness', previously taken for granted, questioned by other black youth who do not know of his adoptee status and assume he is a wannabe. Perry is embarrased by his brother's unique status and rifts appear in the relationship between the once close siblings... but love and family triumphs in the end.
Despite the high level of interest, the pursuit of an adoption is not without obstacles. Many adults who would like to adopt, often do not fit the traditional criteria required for an adoption. Those that do, need to attend extensive parenting workshops and adoption training at local adoption agencies to even qualify. A Place Called Home: An Adoption story is the heartwarming documentary of one family's struggle to adopt nine children in the face of overwhelming odds. Five years in the making and told from the perspective of their eldest son, A Place Called Home is a documentary filled with the joy and pain that can often accompany the adoption process. After reading a Mother's Day newspaper article, Baby Boomers Tom and Jean Gaunt (of Indianapolis, Indiana) decided to wave goodbye to there four year-old empty nest and attempt the second largest sibling group adoption in United States history.
FAN DI:Encourage further exploration into the benefits of adoption, we will have a 1-3 min short film contest, the short film has to illustrate some good things about adopting a child. SponsorshipsSingapore film commissionMedia Development AuthorityEndorsementsSingapore International Film festivalsingapore film societyThe contest will be announced on the first day of our campaign and will be closed on the third week.We will have an internal panel of judges who will nominate 6 films to be showcased on local TC channels on the last week of campaign. Viewers will vote for the best film via our online voting system. Through the creative and artistic expression of the filmmakers, benefits of adoption will leave a deep impressionALL FILMS SHOWCASE ON OUR BLOG