The document outlines 5 essential roles for online community leaders: Gatekeeper, Welcomer, Value Deliverer, Peacekeeper, and Advocate. It describes the responsibilities of each role, such as establishing boundaries for Gatekeepers, welcoming and guiding new members for Welcomers, and delivering values like learning, social connection, and fun for Value Deliverers. It also provides tips for Peacekeepers on enforcing guidelines respectfully and for Advocates on listening to members and assessing their own strengths and weaknesses.

1. The 5 Essential Roles of Community
Leaders: How to Lead Online with
Confidence
Carrie Melissa Jones
Author, Building Brand Communities
@caremjo
Brought to you by

2. 2
The
Roles
Gatekeeper01
02
03
04
Welcomer
Value Deliverer
05
Peacekeeper
Advocate

3. Gatekeeper
01

4. Gatekeeper
Responsibilities
Communicating boundaries
for the community
Establishing and leading new
gatekeepers
01
02

5. Peacekeeper
02

6. 6
How to Lead
with Online
Guidelines
Establish and make rules
known.
Intention does not matter.
Attentive moderators/elders
must enforce the guidelines.
Allow members to return after a
period of reflection.
01
02
03
04

7. 7
Conflict, after all, is rooted in
difference and people are and
always will be different.
Sarah Schulman, PhD
Author of Conflict is Not Abuse

8. Welcomer
03

9. 9
Four
Components of
a Proper
Welcome
Notice when someone arrives.
Connect to, speak with, and
offer guidance to newcomers, if
needed.
Facilitate a connection to other
participants (such as an
introduction)
Offer guidance on how to
navigate the present
experience.
01
02
03
04

10. ValueDeliverer
04

11. 11
The Top Values
Members Seek
in Online
Communities
Learn new skills, behaviors, or
information
Social Connection
Personal Growth
Fun & Entertainment
01
02
03
04

12. 12
What will participants get
out of this experience that
enriches them?
THE CENTRAL QUESTION YOU
SHOULD BE ASKING

13. Advocate
05

14. Listen

15. 15
Which are
your
strengths?
And
weaknesses?
Gatekeeper01
02
03
04
Welcomer
Value Deliverer
05
Peacekeeper
Advocate

16. 16
buildingbrandcommunities.com

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Email: carrie@gathercommunityconsulting.com
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