There are numerous companies which are effectively working upon these aspects pushing the industry ahead with great ideas and innovations. Hence in order to acknowledge their efforts, Insights success has shortlisted “The 10 Best Return On Investment Franchises, 2018”

1. Oxi Fresh Carpet CleaningOxi Fresh Carpet Cleaning
November 2018
www.insightssuccess.com
The Importance
of a Sales Strategy
Pitching Success
The Age of Disruptive
Banking through Digital
Payment Solutions
Digi-Payments
Return On
Investment
Franchises2018
The
1Best
Ken LeBlanc, CEO
PropertyGuys.com

4. he word 'Franchise' is derived from an Anglo-French word Franc, which means free. The concept
T th
of franchising dates back to 17 century when private groups in England were given the rights to
sponsor or operate the fairs in the market. The first commercial successful franchise took place in
1886 when John S. Pemberton licensed selected firms to sell his product. That product later named as
Coca-Cola.
Franchising can be looked as one of the strategies adopted by businesses for expanding their business. The
investment needed in this strategy is lower, compared to other strategies, as in this case, certain portion of
investment is made by the ‘franchisee’. Along with the investment and other functions, the risk is also
shared. This makes franchising a convenient method to grow business.
However, much like various other industries, franchising is also at growth stage. Hence there are various
aspects, on which enterprises must work collectively, in order to excel the business and maintain the
Return on Investment (ROI). One of the key aspects is sustainability. There are many franchisors that are
struggling to sustain their franchises due to numerous issues including undercapitalization and poor
selection of segments. While undercapitalization restricts the growth, poor selection of franchise makes it
difficult for the business to ascend globally. Moreover there must be a mutual understanding that business
takes time in franchising in order to attain the ROI.
Another major aspect is collective success. Enterprises must perform in order to help the industry grow.
Franchising is interdependent and only one company performing will not make an evident change. And for
everyone to make profit, there are some internal and external factors that must be kept in mind.
Editor’s Note
The Evolution
of Franchising

5. The internal factor is segment selection. To reduce the risk of uncertainty in the market, it is
recommended to choose a segment which is least affected by market fluctuations. The external factor
is the economy and unemployment. It has been that when the economy is booming and
unemployment is low, franchising takes the hit as there is less number of potential franchisees in the
market.
With the concern regarding the growth and future of franchising, there are a couple of methods
including maintaining healthy relationship with the franchisee and taking the business overseas,
which can be applied to cater to it. While maintaining the relationship will ease the business, going
international will bring new ideas and new opportunities.
There are numerous companies which are effectively working upon these aspects pushing the
industry ahead with great ideas and innovations. Hence in order to acknowledge their efforts, Insights
success has shortlisted “The 10 Best Return On Investment Franchises, 2018”
Featuring as our Cover Story is Oxi Fresh Carpet Cleaning, a prime example of a brand with an
adaptable, customer-driven focus. With phenomenal reviews, growth and a strong business core, they
are taking their industry by storm.
Featuring as our Company of the Month is PropertyGuys.com, which provides a safe and practical
way for buyers and sellers to connect and avoid the high cost of commission.
Alongside this, the magazine also includes ActionCOACH, a business coaching company that is
designed to help small and medium sized businesses grow their business; Bahama Buck's, a world
where paradise and enterprise have come together to create a lifestyle experience beyond compare;
Comfort Keepers, which offers a wide range of services, including everything from companionship
and personal care to Alzheimer's and dementia care; and Figurella, an organization as well as a
method designed to provide women with training, detoxification, and nutritional consulting regarding
to provide health and wellness.
Also, make sure to flip through articles, written by our in-house editorial team as well as CXO
standpoints of notable industry personalities to have a brief taste of the sector.
Let's start reading!
Shubham Khampariya

6. PropertyGuys.com
Optimizing Buyer-Seller
Experience in Real Estate
Pitching Success
The Importance of
a Sales Strategy
Oxi Fresh
Carpet Cleaning
The Birth of a Global
Franchise
Industry Trends
Key POS Trends
Reshaping the
Retail Sector
Digi Payments
The Age of Disruptive
Banking through Digital
Payment Solutions
Articles
382824
16
08

7. Bahama Buck’s
Revolutionizing the
Snow Cone Industry
Figurella USA
Embarking
Women Fitness
ActionCOACH
A Leading Business
Coaching Provider
Comfort Keepers
Providing Quality
In-Home Care Solutions
36
20
42
26
Brand Vision
Brand Building:
The Right Way
Quality Vision
Managing Quality in
the Technological Age
4432

9. sales@insightssuccess.com
Corporate Ofces:
November, 2018
Database Management Stella Andrew
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Anish MillerManaging Editor
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Shubham Khampariya

10. We’re a modern carpet
cleaner that puts customer
satisfaction, convenience,
and health rst.

12. Humans must change – it’s in our
very nature. Those who don’t get
left behind. Those who do can
become leaders and changemakers, people
who shape the world. Of course, this isn’t
just true of people. Businesses must change,
or they too will fade away
They must constantly push themselves to
innovate and deliver products and services
that enrich their customers’ lives. Oxi Fresh
Carpet Cleaning is a prime example of a
brand with an adaptable, customer-driven
focus. With phenomenal reviews, growth and
a strong business core, they are taking their
industry by storm.
In an interview with Insights Success, the
Founder and President of Oxi Fresh
Carpet Cleaning, Jonathan Barnett shares
his thoughts on the carpet cleaning industry
and what it takes for a brand to succeed in
today’s market.
Oxi Fresh is the World’s
Greenest Carpet Cleaner®
and we’re proud of our
commitment to
environmentally friendly
cleaning methods.

13. Below are highlights from the
interview conducted between Jonathan
and Insights Success:
Give a brief overview of the
company and its vision.
When Oxi Fresh was founded in 2006,
we wanted to change the way people
thought about carpet cleaning. For
decades, steam cleaning and harsh
chemicals were the norm. People just
expected their carpets to take 12-24
hours to dry. Oxi Fresh has changed all
that with our modern, eco-friendly
carpet cleanings that dry in just about
one hour. Customers love this efficient,
effective service – so much so that we
have over 150,000 reviews online.
It’s not just customers, though.
Entrepreneurs of all stripes have seen
what Oxi Fresh is doing and have
joined our brand en masse. In twelve
years, we’ve expanded to over 360
locations across the United States and
Canada. Oxi Fresh prides itself on
empowering our franchisees with
support systems and technology that
lets them focus on growing their
businesses instead of just managing
them.
What are the cutting-edge
products/services offered by Oxi
Fresh Carpet Cleaning?
Oxi Fresh’s core cleaning process is a
dramatic departure from the longtime
industry standard of steam cleaning.
Unlike them, we don’t saturate carpets
with hot water and chemicals and then
try to suck it all back up. Oxi Fresh
uses a low-moisture method that
combines an oxygenated booster, a
green encapsulator, and a revolutionary
cleaning machine. Together, they
rapidly break up dirt and debris in the
carpet to make it easy to remove – and
they do all this without saturating the
floor. Oxi Fresh carpets dry in just
about one hour versus the 12-24 hours
of steam cleaning.
This eco-friendly process also reduces
energy consumption and conserves
95% of the water that other cleaners
would waste. It’s why we’re the
World’s Greenest Carpet Cleaner®.
Oxi Fresh is also proud to offer
upholstery cleaning, tile and grout
cleaning, and sandless wood floor
cleaning. On top of that, we offer Total
Odor Control – a system that removes
even the worst pet urine and cigarette
smoke odors from properties.
Give a detailed description of the
Founder/CEO/Management’s
contribution over the company and
the industry.
Jonathan Barnett is the founder and
President of Oxi Fresh Carpet
Cleaning, one of the nation’s fastest
growing carpet cleaning franchises.
Mr. Barnett founded Oxi Fresh in 2006
with just one location. Since then, he’s
made it an international brand with
hundreds of location by intentionally
building Oxi Fresh with franchisees in
mind. Everything is designed to
maximize efficiency and ease of use for
owners. Online training, a centralized
Scheduling Center, a unified CRM,
online scheduling – all of these turnkey
programs allow franchisees to focus on
growth and development instead of
day-to-day operations.
This commitment to his franchisees
and to customer satisfaction had led
Oxi Fresh to received numerous
awards and accolades from
Entrepreneur Magazine, Inc.
Magazine, Forbes Magazine, Franchise
Times, Franchise Update Magazine,
Fox Business News, and many more
industry watchers. Mr. Barnett himself
has been named in the Franchise Times
“Twenty to Watch, was one of the
Denver Business Journal’s “40 under
40,” and was one of Global Franchise
Magazine’s Top 20 Keynote Speakers
in 2017.
What are the distinctive
features/foundations that make Oxi
Fresh Carpet Cleaning unique from
its competitors?
From a consumer standpoint, there are
three big features that make us stand
out:
Fast Dry Times: Oxi Fresh uses a
low-moisture cleaning system that cuts
dry times down from 12-24 hours to
just about one hour. Not only is this
way more convenient, it also reduces
the chances for stains reappearing due
to a process called ‘wickback.’
Eco-Friendly Processes: Oxi Fresh
prides itself on its green carpet
cleaning system. Our carpet products
were carefully designed to both
maximize cleaning power and to be
safe for kids, pets, and the planet. We
conserve 95% of the water other
cleaners waste, we use energy efficient
practices, and one of our products has
the EPA’s Safer Choice label.
Easy Appointments: Oxi Fresh has
both a central Scheduling Center and
an Online Scheduler to make booking
appointments quick and easy. We also
book for specific times – there are none
of those annoying “window”
appointments with Oxi Fresh.
There are many reasons Oxi Fresh
stands out for our franchisees, so here
are just three of them:
Protected Territories: Oxi Fresh
franchisees don’t have to worry about
internal competition thanks to our
protected territories. Each franchisee is
assigned a group of zip codes that only
they are allowed to market to. This
means they can focus on taking on
competitors instead of having to worry
about other franchisees.
Powerful Technology: Oxi Fresh
believes in speed through systems, so
we’ve implemented numerous
programs and business tools to enable
just that. From online scheduling to a
live CRM to automated marketing
programs, we do everything we can to
enable growth.
The Scheduling Center: Most
franchise systems rely on the
franchisee to answer all their own calls
and book their own customers, which
of course takes a lot of time, effort, and
Best
Return
Franchises 2018
$
The
on Investment

14. at the end of the day, their success and
happiness is why we do this. If we can
make them happy, if we can help them
grow, then we know we’ve been doing
our job.
What strategies are used by Oxi
Fresh Carpet Cleaning to ensure the
consumer satisfaction and optimal
efficiency?
Our defining idea here is Speed
through Systems. By creating and
implementing a variety of systems, we
can maximize both customer
satisfaction and efficiency. We apply
this philosophy throughout all levels of
the company, and it has been key to our
growth.
Here are some examples:
Integrated CRM: Oxi Fresh has a
unified, live CRM that integrates with
numerous other programs. For
customers, it allows for online
booking, automatically sends out
reminder emails, and synchs with our
customer feedback tool that lets us
know how we’re doing. For
franchisees, it notifies them of changes,
creates automatic marketing reports,
and does a dozen other things that help
them run a streamlined and efficient
business.
Online Training: To get good results,
you’ve got to have well trained people.
Oxi Fresh makes sure that happens
across the nation using an online
university. These video-driven courses
– in conjunction with detailed manuals
– explain everything technicians need
to know about cleaning and customer
service.
NPS and Online Surveys: To make
sure customers are getting a positive
experience, Oxi Fresh sends email and
text surveys out after appointments.
This feedback goes into a Net
Promoter Score that lets us know how
the brand, franchisees, and even
individual employees are performing.
This is a great tool for ensuring
continuing cleaning quality.
money. Oxi Fresh takes care of all of
this with our central Scheduling
Center. We answer the phones and
book the jobs so the franchisees can
focus on their businesses.
Describe the experiences,
achievements or lessons learnt that
has shaped the journey of the
company.
There are a lot of lessons we’ve
learned over the years:
A Focus on Technology Enables
Growth: One lesson we learned early
on as a company was the importance of
being technology focused. Every day,
there are new innovations that can
shake up markets. At Oxi Fresh, we try
to stay on top of these changes and
implement them in our system for the
franchisees. This focus enables us to
grow more quickly, reach more
customers, and get better insights into
how we’re performing as a company.
Remarkable Growth Requires
Flexibility & Systems: The growth
that has come from our technology
focus has also reinforced lessons in
both flexibility and systems. Oxi Fresh
doesn’t have an enormous corporate
team, but that’s not because we’re a
small company. Rather, it’s because we
believe in implementing a variety of
systems that eliminate day-to-day work
so that our team can focus on
developing new programs and
providing support. That said, we also
don’t tie ourselves down to certain
methodologies. Our team has a lot of
freedom to change things up, and try
new strategies, which is possible,
thanks to the systems backing us up.
Recognition is Just One Measurable:
Oxi Fresh is proud of the numerous
awards and attentions we’ve received
from Forbes, Entrepreneur, Inc., Fox
Business News, etc., but they are just
one way by which we measure
ourselves. Oxi Fresh looks to both our
franchisees and their individual
customer’s satisfaction as far more
important measurable. Why? Because,
Where does Oxi Fresh Carpet
Cleaning see itself in the long run
and what are its future goals?
Our goal is to become the number one
carpet cleaner not just in America, but
in the world. We want our name to
become synonymous with the service,
so that when people think carpet
cleaning, they think Oxi Fresh. Of
course, those are big, lofty goals. In
our more immediate plans, we’re
looking to continue our expansion
across the United States and Canada, to
further break into the commercial
cleaning market, and to open master
franchises around the world.
Give us a few testimonials of your
clients that accurately highlight Oxi
Fresh Carpet Cleaning’s position in
the market.
“Jim was great! Very easy to
communicate with, professional, and
friendly. He did nearly our entire house
for a great rate. I was shocked. Our
house looks like a million bucks, and
the carpets were all the way dry when I
got home. Thanks so much!” - C. I.
“Lowell is the bomb, I’ve used him
twice now and both times he did a
superior job on our 38 year old carpets!
I told him this time I didn’t expect any
miracles, just get us through till next
Spring when we get new flooring.
Well, he did perform a miracle and
some parts look absolutely brand new.
Oxi Clean feels healthy with no toxic
chemicals and minimal drying time. I
wouldn’t use anything or anyone else!”
- D.P.
“I did not have much hope for the
carpets in my new office - they were
disgusting and it smelled like
something died in it! The carpets came
out fantastic - they are actually beige!
My office smells clean and I will
definitely be using your service again
and will be recommending you to
anyone asking about carpet cleaning!
Thank you!” - K.N.
“We recently had Oxi Fresh clean all of
the carpets in our three-bedroom home.

15. We were amazed at the great results Rafael accomplished! Even though
the carpets were old and very dirty, with many stains, they turned out
looking so very clean! This was the best results I have ever had in
cleaning my carpets. My wife and I were so pleased with the job that the
Oxi Fresh products and system does. We were also very impressed with
the professionalism of Rafael’ service! He was friendly, knowledgeable,
and helpful in everything. We will definitely be having Oxi Fresh do our
future carpet cleaning jobs!” -L.B.
Our number one goal
is to provide the
highest quality carpet
cleaning experience
in the industry to
our customers.

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CORPORATE OFFICE

17. Management BriefCompany Name
ActionCOACH
actioncoach.com
Brad Sugars
Founder
ActionCOACH is a business coaching company that is designed
to help small and medium sized businesses grow their business.
Bahama Buck’s
bahamabucks.com
Blake Buchanan
Founder & CEO
Bahama Buck’s is a world where paradise and enterprise have
come together to create a lifestyle experience beyond compare.
Comfort Keepers
comfortkeepers.com
Carl McManus
CEO
Comfort Keepers offers a wide range of services,
including everything from companionship and personal care
to Alzheimer’s and dementia care.
DoubleDave’s
doubledaves.com
Chuck Thorp
President & CEO
DoubleDave's Pizzaworks is a chain of pizza restaurants based
in Austin, Texas.
Oxi Fresh Carpet Cleaning is a prime example of a brand with an
adaptable, customer-driven focus. With phenomenal reviews, growth
and a strong business core, they are taking their industry by storm.
PropertyGuys.com provides a safe and practical way for buyers
and sellers to connect and avoid the high cost of commission.
Robeks is a smoothie franchise chain headquartered in Los Angeles,
California, USA.
Sparkle Wash is the authority on Commercial, Residential and
Fleet power washing. All our Sparkle Wash locations abide by
the highest standards in the pressure washing field.
Figurella
figurellausa.com
Cristiana Lelli
President
Figurella USA is an organization as well as a method designed to
provide women with training, detoxification, and
nutritional consulting regarding to provide health and wellness.
Oxi Fresh Carpet Cleaning
oxifresh.com
Jonathan Barnett
Founder & President
PropertyGuys
propertyguys.com
Ken LeBlanc
CEO
Robeks
robeks.com
Steve Davidson
President & CEO
SKECHERS
skechers.com
Robert Greenberg
Founder & CEO
Sparkle Wash International
sparklewash.com
Michael Klavora
President
Skechers is the global leader in the performance and lifestyle
footwear industry.

18. Optimizing Buyer-Seller Experience
in Real Estate
Ken LeBlanc
CEO
PropertyGuys.com is redefining
real estate as the Smarter Way
to Sell - a way that helps home
sellers take control, connect
directly with buyers and sell faster
at a fraction of the cost of using
a traditional agent.
““
16 November 2018|

19. O
ne of the basic dreams of any individual is to own
a house. However, it turns out to be one of the
most difficult tasks to buy or sell one. With the
current scenario of real estate and the complexities created
by expensive middlemen, often buyers and sellers fail to
navigate the process, costing them a portion of their equity.
Putting an end to these issues, PropertyGuys.com provides
a safe and practical way for buyers and sellers to connect
and avoid the high cost of commission. They believe that
selling privately is the Future of Real Estate®.
PropertyGuys.com was founded in 1998 and is Canada’s
Largest Private Sale Franchise Network. In that time, they
have helped close to 90,000 homeowners discover “A
Smarter Way to Sell™”. Their founding belief is that real
estate is broken, and so they aim to be the catalyst for
change in the industry by providing a solution that relies on
both people and technology at a fraction of the cost that
sellers would expect to pay an agent.
PropertyGuys.com specializes in connecting buyers and
sellers directly, helping them save a bundle in unnecessary
commission. Its system is designed to help customers sell
quickly and confidently. From negotiations to paperwork,
and even setting a competitive asking price, customers have
all the help they need in every step of the process. The
company provides various amenities to its franchise owners
as well, including the trust of Canada’s largest private sale
franchise network, 20 years’ experience in the industry, no
real estate license requirement, low initial investment, and
ongoing support from both colleagues and Home Office.
Rely on Experts
The center of PropertyGuys.com’s disruptive model is its
flat-fee approach based on service, not a percentage of a
property’s sale price. Its system deploys a team of experts
to help sellers feel confident every step of the way. This
team consists of real estate lawyers, marketing experts
(franchise owners), pricing consultants, and a professional
answering service to name a few, that help make the process
seamless. The company believes that anyone can sell their
house and it shouldn’t cost a fortune to do so. That’s why its
platform allows buyers and sellers to connect directly - in
essence avoiding the high cost of commission.
A Driven Entrepreneur
Ken LeBlanc is the CEO of PropertyGuys.com and has
been a defining visionary behind the brand since day one.
Over the years, he has remained laser-focused on driving
the company toward its ultimate goal - to change real estate
forever. Alongside his business partners, there is no
problem or opportunity that LeBlanc won’t tackle head-on.
Company of the Month
17November 2018|

20. Over the past 20 years, PropertyGuys.com has continued to
grow into a dominant force in both franchising and the
Canadian real estate industry - due in large part to
LeBlanc’s fearless leadership. Never satisfied with the
status quo, he is always asking, what’s next?
Ken is a highly driven entrepreneur, savvy franchise sales
expert, and experienced contract negotiator. Ken has
previously held the position of Chair of the Canadian
Franchise Association Board of Directors and remains a
member to this day. He is a strong supporter of youth
entrepreneurship with organizations such as the Canadian
Youth Business Foundation, Futurpreneur, and Junior
Achievement. He also holds a BBA from Crandall
University, where the idea of PropertyGuys.com spurred
from a business class project.
A Fateful Call
According to PropertyGuys.com, one of the main pivots
that helped to shape the company into what it is today was
the idea of franchising. The company didn’t start out as a
franchise nor was it originally part of the plan. However,
the idea arose from a chance phone call with a prospective
franchisee from Prince Edward Island. It was obvious to the
team that franchising was going to be a key vehicle in
expanding its offering across the country rapidly. Within
months of franchising, the company saw a vast interest in
its offering and the rest is history. As for that fateful PEI
caller, he is still a franchise owner to this day.
Differentiating Factors
PropertyGuys.com believes that the most significant
difference between the company and their competitors is
that they selected NOT to be a licensed brokerage - they’re
not real estate agents. Instead, they are a national franchise
system with local franchise owners who help homeowners
in their communities sell their property privately and save
thousands in commissions. Their disruptive model has
propelled rapid growth over 20 years, capturing tens of
thousands of property listings across Canada.
At Propertyuys.com, instead of employing a jack-of-all-
trades mentality, often typical of traditional real estate
agents, sellers enjoy a team of experts who help them
understand each part of the real estate transaction with
knowledge from the best professionals in each field (legal,
pricing, marketing etc.). The company not only has a bold
approach to real estate, but it’s customers also notice their
bold branding, which includes the iconic, 36 in round lawn
signs that ensure that each property stands out from the
crowd.
What’s next?
PropertyGuys.com continues to focus on changing the real
estate industry forever and is already doing so, one round
sign at a time. Expansion into the United States remains a
top priority. The company also continues to focus on cutting
edge technology that will further improve user experience
and refine the digital real estate transaction for the next
generation. Big things are coming for PropertyGuys.com.
Words of Appreciation from Clients
"The process was straightforward, offered lots of marketing
exposure and it allowed me to save on a lot of potential
commission costs." - Kim T.
"Great system, great results, great support!!" - Gerry &
Debbie R.
“After using property guys I will definitely never use an
agent again. They do so much more than any agent I know,
and at only a fraction of the cost! I will recommend
property guys to everyone I know for sure!" - Dana D.
“We sold our condo about a week after the sign went up. No
large real estate fees which saved us thousands of dollars.
They offered different packages based on your needs. Very
helpful. Will definitely use them again and highly
recommend them to anyone selling a property!" - Connie H.
18 November 2018|

22. ActionCOACH
A Leading Business Coaching Provider
By showing Business owners how to get
more time, better teams in their
companies, and more money on their
bottom-line, ActionCOACH has grown to be the
number one business coaching firm in the world,
with hundreds of proven systems and strategies
that are guaranteed to get results. More than two
decades later, the company that started it all is
still on top.
In an interview with Insights Success, Brad
Sugars, Founder of ActionCOACH Business
Coaching shares his experience and gives
resourceful insights. In addition to this he has also
noted about ActionCOACH, its products and
motto of the organization along with the future
goals in revolutionizing the industry.
Below are the highlights of the interview
conducted between Brad and Insights Success:
Give a brief overview of the company and its
vision.
ActionCOACH is a business coaching company
that is designed to help small and medium sized
businesses grow their business. Our job is to help
them with their sales, marketing and management
to build strong teams and a great company. The
vision of the organization is ‘World Abundance
through Business Re-education’. What that means
is if we help every business grows then more
people get jobs, more people make money to
Brad Sugars
Founder
ActionCOACH Business
Coaching
20 November 2018|

23. invest and spend on new products. It’s
about creating more jobs, better
businesses and better economies.
What are the cutting-edge
products/services offered by
ActionCOACH?
It is really designed around one-to-one
business coaching at its core. Working
with owners in a one on one scenario
to give them a great mentor, educator
and really hold them accountable to the
job they need to do. They need a coach
to push them and help them succeed.
That being said we have smaller
products from our book club starting at
$100 a month right through to our
more comprehensive coaching
programs. Everything is all about the
business owner or the c-level executive
getting real results.
Give a detailed description of the
Founder/CEO/Management’s
contribution over the company and
the industry.
As founder of the company, I was also
the founder of the industry. Business
coaching didn’t exist when we started
25 years ago. What we have done is
build both a company and an industry.
It’s been challenging because there was
no one to follow so we found ourselves
following other professional business
services such as accounting, legal and
financial planning firms. My role these
days is to be the ambassador of the
culture and the vision. It’s my job to be
the guardian of our vision, ‘World
Abundance through Business Re-
education’ and our 14 points of culture.
What are the distinctive features
that make ActionCOACH unique
from its competitors?
There are four things that make
ActionCOACH unique. Number one is
our track record. With 25 years of
experience with doing business
coaching, our intellectual property and
track record is substantive and quite
phenomenal. Number two is our
results. Again with 25 years of
coaching business owners, the volume
of results we have showing real,
effective change and growth in
business is massive out there in the
marketplace. Number three is our
guarantee. We are very unique in our
method of guaranteeing them that we
will make them more money than it
costs to work with us. The fourth is our
people. We have put a lot of energy
into recruiting the best of the best
which ultimately gets us the results that
we are after.
Describe the experiences,
achievements or lessons learnt that
has shaped the journey of the
company.
The biggest lessons are that of
international expansion. In the
beginning as an Australian company, to
expand through Asia, the Americas and
Europe took quite a bit of
understanding how to effectively do
that. That is why we developed a
franchising model before white color
franchising was really in existence. We
had to learn a lot about franchising and
the legalities of protecting intellectual
property. Having franchise partners
meant that we had a lot of very strong
people on our team that became
partners and not just part of our
business. They really helped us shape
and grow the business long term.
Where does ActionCOACH see itself
in the long run and what are its
future goals?
Our immediate goal is 2020 by 2020.
That’s 2020 coaches on the ground by
the end of 2020. The reason we have
that is because there are so many
business owners that we can’t help at
the moment because we just need more
coaches on the ground. Long term we
see ourselves in 120 countries whereas
currently we are in close to 80.
Ultimately getting the spread and then
the depth within those marketplaces is
important to our future growth. We are
currently the industry leader and I
believe we will stay there for the
foreseeable future.
www.actioncoach.com
Franchise Opportunities Available
Being in business
should give you
more life than
what it takes.
21November 2018|

26. Every business thrives solely on
its sales as the revenue
generation revolves around the
efficiency of its sales strategy. This
strategy can only be devised by
engaging in the creation and
implementation of a sales management
system. It is a technique of formulating
sales strength, synchronizing sales
operations, and applying sales skills
that lets a business to constantly
improvise and exceed its sales targets.
Sales management aids the functioning
of activities and tasks which are
involved in the dispersal of goods and
services.
Selling a product or a service, even to
an average consumer needs strategic
planning and its effective
implementation. One thing evident in a
product’s life cycle is that sales
management isn’t as easy as it sounds.
It depends comprehensively on crafting
the organizations’ offerings in terms of
the targeted market needs and desires,
and using evaluation, communication
and distribution.
Sales management as a terminology
directly applies to the section of a
business that interacts with a
prospective customer and attempts to
convert it into a sale. Although this
task sounds effortless, prolonged
research and planning are involved
behind its execution. On a less
technical note, sales management can
be called as the art of assessing and
surpassing the sales objective of an
organization through efficient planning,
controlling, budgeting and effective
leadership. An efficient sales
management strategy can act as a
massive turnabout for any organization
in its long run.
The process involved in sales
management:
Ÿ Planning the Sales Process:
The primary task in the hands of
anyone managing the sales of an
organization, before even forming
a team is planning the sales
process. One has to analyze who’d
be the prospective buyers and
construct a sales plan to meet their
requirements. For instance, an
organization which sells computers
plans to enter a new market. To do
so, it will have to devise a sales
plan based on an extensive
research about that market’s
economy and the scope of their
product’s sale potential. The
channels of targeted audience; be it
online or offline should be
adequately analyzed, and
recognizing the geographical areas
where the organization would
thrive should be considered as a
priority while planning a sales
process.
Ÿ Hiring the right people:
Efficient staffing plays a vital role
in the accurate functioning of any
devised strategy. To be precise, a
sales workforce is as important to
the organization as increased
profits. Evidently, both these
factors are inter-dependent.
Therefore, a sales manager or any
employer has to craft up a
proficient team to meet the
organization’s desired goals. This
task of staffing competent sales
representatives requires an
employer to consider certain facts.
For instance, if the organization
functions locally, a sales
representative with the knowledge
of the local language would be the
desired candidate. Other such
constraints, which should be
considered while hiring a candidate
include, familiarity with local
geographies, willingness to travel,
to work on varying time zones etc.
An effectively working sales team
will carry out all the vital tasks that
directly lead to the sale of a
product, thus resulting into
increased profit.
Ÿ Designing the Sales Strategy:
A sales strategy is fundamentally
the most vital requirement of an
organization in order to sell its
products and gain profits. This
strategy is usually formulated by
the aforesaid sales team. But for a
strategy to be derived, the manager
of the team has to provide insights
OF A SALES STRATEGY
Pitching Success
24 November 2018|

27. and essentially indulge in the
activity. This strategy should be
based on the factors considered
during the planning of the sales
process. The designing process of
the strategy should include clarity
and shouldn’t jeopardize the
integrity of a team member. Every
team member’s performance
should be assessed and provided
with guidance during difficulty in
attaining targets or deadlines.
Regular appreciations and rewards
account for improved work
motivation and performance. Such
a design of the sales strategy when
implemented, prove to be
beneficial for the organization as
well as the team members.
Ÿ Forecasting the Sales Results:
Positive sales forecasting is
possible only by a productive
analysis of the organization’s sales
patterns and also considering the
current trends in the industry. This
allows one to interpret the number
of sales one can achieve in the next
term. This analysis is provided by
the sales team with the data they
have collected over the time, about
the amount of leads turned into
customers and the leads which are
yet to be converted for business.
By the use of sales forecasting, the
future sales plan can be assessed,
providing an opportunity to employ
experimental strategies and
methods. This also allows one to
expel the old and unproductive
strategies.
Ÿ Reporting the sales:
The sales reporting process
inspects the efficacy of the various
sales strategies applied currently or
previously. It is essential to
measure the performance of the
sales team as well as the proposed
sales strategies to evaluate their
productivity. The sales team should
be required to provide reports of
the tasks executed based on which,
the future decisions must be taken
by the management to implement
measures of improvement.
Ÿ Analyzing the Sales Efforts:
The resulting productivity of the sales strategies
should be constantly measured. Every strategy
implemented must be evaluated pertaining to the data
of its performance, so as to understand how well it has
been executed. This aids the sales team in analyzing
common errors in the strategies and achieves enhanced
sales.
Why sales management isn’t a walk in the park:
It’s a common stereotype that sales people work
comparatively less than people in other departments. The
role of a sales representative is not just making voice
calls and having conversations with people. It involves
a giant
of an effort in converting a lead into a customer. This
isn’t feasibly possible unless a sales representative
possesses equivalent skills and smart work
techniques. The sales department in contrast to
any other workforce is accountable to target
achievements and regular performance
reviews. This creates a constraint which
evidently proves the complexity involved in
the profile of a sales representative.
Since sales people personally interact
with a probable customer, they gain the
benefit of being able to gain
knowledge which will help in
performing their sales pitch and
offerings to the customer. A sales
person is also responsible in
building trust and loyalty between
customers and businesses. This can
only be achieved pertaining to the
transparency between the sales
person and the customer. While making
sales interactions, urging a customer to
recommend a friend or provide positive
feedback draws an impact on the development of
the business through brand awareness and sales.
Efficient sales person not only make a sale, but
also build a continual impact on the customer.
Long term customer associations lead to
repeated customer referrals that increase the
organization’s reputation. To conclude, sales
play a pivotal role in the all-encompassing
growth of an organization and thus, cannot
be overlooked.
25November 2018|

28. creativity. The principles behind
Bahama Buck’s guide their
commitment to creating a mini-
vacation for all; they strive to offer a
positive vibe of the Bahama Buck’s
attitude, style, and appreciation of life
into every aspect of the guest
experience.
The Ultimate Host
Blake Buchanan is the Founder and
CEO of Bahama Buck’s. His core
conviction is his belief in regards to
“Blessing Our Guests”, not solely in
the shops, but also through reaching
out into the communities they serve.
Bahama Buck’s is an American
dessert chain known best for
serving the Greatest Sno on
®
Earth! Founded in the summer of
1990, the first Bahama Buck’s was
opened in Lubbock, TX by Blake
Buchanan, as a college student
looking for a summer job. From this
humble beginning, Bahama Buck’s
now operates over 100 locations from
California to Puerto Rico, with an
additional 120 locations currently
under development. The company’s
vision is simple, “To Bless Our Guest
by creating the Ultimate Tropical
Dessert Experience.” That means
exceeding guests’ expectations by
paying attention to every detail of the
delivery of its products and services.
Serving Island Experience
The primary focus of Bahama Buck’s
is to serve its guests an island
experience. From irresistibly delicious
®
Sno creations to extremely satisfying
Island Smoothies, they constantly
strive to serve up the ultimate tropical
dessert experience. The company
asserts that its expertise in innovating
island indulgences didn’t surface
overnight. The history of Bahama
Buck’s is full of inspiration, fun, and
Revolutionizing the Snow Cone Industry
26
Blake Buchanan
Founder & CEO
Bahama Buck’s
Eric Lee
CFO Tom Buchanan
Exec. VP.
November 2018|

29. Blake’s personal favorite community
outreach event is Bahama Buck’s Free
Sno Day. The second Tuesday of every
December, any guest can visit the
shops and receive a Free Sno, no
strings attached, which is just a gift to
the communities Bahama Buck’s
serves. It’s an absolute blast and a true
blessing to many families during the
holidays.
The Snow Cone Reincarnation
According to Bahama Buck’s, the
single greatest challenge was
overcoming the negative stigma
associated with the snow cone industry.
In the early nineties, while snow cones
were seen as fun, they were also
viewed as a cheap product: crunchy
and flavorless. Decades of poorly
operated snow cone stands had earned
the industry an unfavorable reputation
for dirty facilities, with skimpy
products, and more often than not,
operated by grumpy owners. In short,
the industry was not expanding with
the expectations of the consumer. It
had become stale and stagnant.
Bahama Buck’s, armed with youth and
energy, began reshaping the perception
of the snow cone industry. First, it
began with building(s). While the
original Bahama Buck’s was a mere
240 square feet, it was the largest Sno
shack of its time. It set a new standard
by meeting all city codes and
requirements for a permanent building
structure. Additionally, it was light,
bright, and clean, setting new
operational standards and expectations-
-something completely new to the
industry.
Third, Bahama Buck’s product is
incomparably different. It isn’t a snow
cone, it is shaved ice—shaved ribbons
of soft, fluffy Sno generously showered
with one or more of its gourmet
flavors. This was the real deal. Flavors
were, maybe for the first time in the
industry, true to life and accurate. No
skimping and extra flavor is always
free. From day one, every Sno has
received the signature paper umbrella,
a reminder to “Flavor Your Life.”
(BBU). If selected for BBU, they
receive additional training in
leadership, management, and
marketing, all while on-site at Bahama
Buck’s HQ. Upon graduation, they
receive a Bachelor of Sno Science and
can go on to become certified
Corporate Trainers. Developing their
leadership skills makes them eligible
for higher pay, better positions, and
allows them to travel to and train at
other Bahama Buck’s shops. It also
equips them with skills for a better
future.
Future Endeavors
Bahama Buck’s has plans to open a
shop in every city throughout all fifty
states. The company is no stranger to
calculated, measured growth and plans
it that way, strategically. Since the
inception of Bahama Buck’s in 1990,
the franchise has grown to 100+ stores
strong. It hopes to gain another 100
locations by 2022. The company
encourages a strong stewardship
strategy in each department and defines
new standards for revenue and
efficiency every ninety days. It wishes
to grow and profit together with its
franchise family, its corporate team,
and its vendors at Bahama Buck’s
Franchise Corporation.
Finally, the snow cone industry needed
a new brand standard. Bahama Buck’s
needed a brand that would safely guide
the industry to a new standard of
excellence in construction, product
quality, people development, and guest
loyalty. Hence, it worked relentlessly
to become the brand standard of the
Sno industry. Bahama Buck’s believes
that, even though it has revolutionized
the industry, it still has miles to go in
order to fully accomplish its ultimate
goal. The company is working hard to
change the negative reputation of the
snow cone industry. Even though it’s
been the biggest challenge for the
company, it has been equally
rewarding, too.
Core Competencies
The core strength of Bahama Buck’s
comes from irresistible flavor
creations. It considers flavor to be an
art form and it searches the world to
gather the most exotic premium flavors
and ingredients to produce its gourmet
Sno flavors. Custom-crafted for every
guest, Bahama Buck’s Avalanche Crew
(staff) personally tailors each Sno
creation into an authentic flavor
adventure, topped with an umbrella
and a smile.
The Avalanche Crew are highly valued
at Bahama Buck’s. Not only do they
receive excellent training and
mentoring for both job and life skill
development, many are nominated to
attend Bahama Buck’s University
Blessing our
guests by
creating the
Ultimate Tropical
Dessert
Experience.
‘‘
27November 2018|

30. Key POS TrendsPOS Trends
Retail SectorRetail Sectorthe
Reshaping
In recent times, the retail industry hasn’t seen a more
exciting invention since the invention of cash register.
With new and innovative technologies helping shape
both online and offline experiences for consumers, the
landscape is continuously changing in a way which was
unimaginable even few years back. The best part is that
there seems to be no end of the innovation, which only
influencing the purchase decision of the consumers.
Nowadays the main focus of retailers is to create a safe,
engaging, and unique shopping experience for its
consumers, it’s very important for the retailers to
understand the importance of Big Data and in-store
analytics and adapting to the cloud. With the retail industry
at the verge of massive transformation, we are listing out
few key trends that everyone needs to know to be
successful in the ecosystem that is transforming quickly.
Multi-system Integration
Multi-system integration with various applications gets the
utmost priority from top retailers. Most of the retailers list
out POS integration with other applications as a key priority
alongside the implementation of dynamic marketing content
through mobile devices. This is mostly due to the retailer’s
interest to store all the customer information and purchase
history in a database, which is completely centralized that
could be easily integrated with multiple applications.
However, in order to do that, a retailer needs to use an ERP
database that can handle all these.
Speed
People always look for quick solutions for everything. A
clock starts ticking the moment a customer enters, no matter
how good the product is, if the process is slow and the
attention to details are missing, then customers will leave
disappointed. As a retailer, one cannot please everyone, but
with a modern and efficient POS, the service can be
improved. A modern POS simplifies the communication
between various departments and can save a lot of time for
both the retailer and the customer respectively.
Managing Stocks
Keeping and managing inventory is a nightmare for most of
the retailers, and it's quite natural. Managing inventory is a
never-ending task and takes a lot of effort, time, and
manpower. However, it is quite important to manage
inventories when it comes to long-time survival. An
efficient POS system always makes the process of
managing the inventory much easier. The best part of a POS
is, one can monitor the status of stocked items, shipped
products, and new orders anytime. This is a huge time saver
for a cumbersome and a tedious process, and eventually
helps retailers to focus on other important aspects of
running the business.
Customized Experience
With POS systems, retailers just need to provide
personalization that scoops out every shopper. Every
passing year, retailers are adapting to personalized
technology solutions that allow an interactive user
experience. Thanks to the emergence of all new mobile
POS technology, now retailers can offer its customers more
choices to accommodate their shopping habits by letting
them to complete transactions anywhere in the store. Now
Industry Trends
28 November 2018|

31. with the invention of improved POS marketers and
customer service teams can contact the buyer at each point
of their purchase decision. With so much data retailers and
consumers can have better customer service, quicker
payment processes and access to better offers and real-time
personalization.
Promotions and Marketing at its Best
Nowadays with the advent of digital technology, marketing
involves maintaining a digital presence as well. A POS can
integrate all the advertised offers with transactions, making
it easier to keep track of all the campaigns. Additionally, it
can integrate with CRM and track customer behavior. When
an offer gets popular among the masses, then the retailer
will see it in his transaction data.
Usage of Big Data analytics
In order to compete with e-commerce, retailers are now
taking the help of Big-Data and in store analytics just to
have a better idea about what's happening inside the store.
Big-Data analytics helps retailers to track how frequently a
specific item moves from shelf to shopping cart allows
retailers to know the trends that are dominant in the market.
Analytics helps the retail industry in a big way to better
understand consumer purchase pattern and behaviors.
Keeping Track of Employees
To run a business smoothly a retailer, need few people. A
POS system enables to manage them with great accuracy.
With a Point of Sale system in place, employees can sign on
or off easily and the system will automatically log their
work hours and break hours.
Security
Above all, a POS system offers great security protections
that help keeping customer data safe. Retail stores and
businesses are always prime targets for Cyber Criminals,
and a data breach is not good for a business. So, by using
standard encryption and firewall, businesses can be secured
from cyber-attacks and customers can swipe their cards
with a peace of mind.
So, here we have listed out few of the POS trends that will
shape the future of the retail industry. As we look ahead,
these trends will be on focus for both retailers and
customers. The main advantage of an advanced POS system
is greater efficiency and optimization, it links all the
departments together which eventually allows to have better
control over the inventory, better profitability, and to
manage processes in an efficient way.
29November 2018|

34. Managing Quality
in the
Technological Age
Chris Budd
Co-founder
Isolocity
Quality Vision
32 November 2018|

35. Quality is a factor in any business, the importance
of a quality management system ranges
anywhere from “Essential” in industries like Air
Travel, and Automotive to “Important” in businesses
such as event planning, and consulting. Some industries
are required by the government to meet a certain
standard, and some are simply required by the big
players in their client base. One thing is consistent in all
industries, the long term success of a business is
dependent on the adoption of a quality management
system in some form. If errors are allowed to be
repeated, they will eventually erode a business.
Quality management software is the technological
solution for managing quality. It represents the latest
generation of quality management systems and poses a
significant opportunity to any type of business.
Quality and Resistance to Technology
Although the SaaS (Software as a Service) concept has
been around for some time now in many industries, it
seems to be a slower transition in the quality space.
Many companies established their quality management
systems years ago which are based in word, excel, and
sometimes even physical paper. Quality systems face a
strong resistance to change, the stakeholders remember
how hard it was to condition employees to follow new
compliance procedures and don’t want to do it all over
for the sake of going digital. Sometimes they think
switching to a quality management software is cost-
prohibitive, especially in the small to medium business
space. They settle in knowing their current system is
going to get them certified, but this mentality puts these
slow-movers at-risk.
The idea that overhauling a quality management system
will drain company resources is an archaic one. Yes, the
last time the business implemented a quality
management system, it was painful. It was done on the
backs of Microsoft documents, it depended on certain
people to remember all the “if this, then that” triggers. It
required the same information to be written out on form
after form. That is all very difficult and very
bureaucratic, it’s no wonder there is trauma from the
memory of that implementation, the neophobia is
completely justified.
It’s time to start challenging this fear of change because
a divide will form between those that adopt a quality
management software and those that don’t. Those that do
will see a significant drop in quality management hours
and therefore, a drop in overhead. These companies will
be able to offer their customers better prices and better
quality all at once.
The idea that switching to a quality management
software will be painful is a fallacy. When a quality
system is already in place, there are very few adaptations
required of the employees. They need to login to a new
interface, maybe some format changes from the old
forms, but otherwise, it’s asking them to do MUCH less.
About The Author Chris Budd is the Co-founder of Isolocity,
a quality management software designed to
drive customized quality management
systems for a wide variety of companies.
Isolocity supports the management of formal
systems such as ISO 9001 and other
standards in the ISO family, HACCP, GMP,
FDA, and most custom quality systems.
33November 2018|

36. Our clients have reported saving as
much as 25% of their quality
management time, or saving them
from making additional hires. Many
clients have reported an easy
transition, sometimes the switch is
flipped in a matter of a day.
Quality Management Software
Adapting to Needs
At Isolocity, we have adapted our
software to meet the needs of a
diverse range of clients. Our initial
build left us with a software that
drove the quality management
process automatically for those
needing: specification management
and inspection, real time SPC,
CAPA, document control, internal
auditing, inventory management, HR
management, equipment
management, and/or supply chain
management. Among the more
exciting technological adaptations
are:
• Mobility
Many users of our system are
inherently moving while on the job,
and use their mobile devices to
capture photo documentation, we
married these requirements with our
functionality.
• User based permissions
Not all information in a company
should necessarily be accessed by all
employees, we mirrored this need by
allowing our clients to maintain
everything within their system and
restrict information as needed.
• e-Signatures
When moving to online, how do you
maintain the accountability the way a
written signature does on paper?
Some standards (for instance Part 11
At Isolocity, we are mindful that a
quality management software should
communicate with other business
software. We are currently turning
our focus to integrating with
accounting and retail software but the
broader vision is to allow client-
made integrations through services
like Zapier or an open sourced API.
Of course this is treacherous, how do
we manage the quality of the service
once we’ve handed it’s development
out to the masses?
Ÿ Augmented Reality
Imagine you could take a photo of a
product prototype and its
specifications are automatically
uploaded to the quality management
software. Imagine if inspection was
done entirely by camera and the
inspection data was uploaded
automatically. Complete a 5S audit at
the click of a camera… Technology
is not far from this reality.
Join the Technological Journey of
Quality Management
We live and breath technology
because we love the idea of passive
production, we want to enable our
clients to produce top quality outputs
while minimizing the time they have
to spend on production. There is so
much the quality management
software industry has already
accomplished to that end, the earlier
your company jumps on this wave,
the more you will get out of it.
of FDA regulations) require
signatures in many processes, we
were able to build this right into the
software
Ÿ External Delegation &
Communication
We reduced our clients’ work efforts
by allowing their vendors to
participate directly in their system,
for instance, many CAPA documents
are completed by vendors, we made
it so they can do this directly in our
clients’ systems.
On The Horizon of Quality
Management Software
We have our sights set on a few
technological trends that we feel will
be relevant to quality in the future,
here are a few of the more exciting
ones:
Ÿ IOT and AI
With the advent of smart fridges,
smart slow cookers, and even smart
garbage cans it’s clear any “thing”
can be made smart. As more of a
business’ equipment and supplies
become smart, the quality
management software will be able to
capture more information and use
less human input. Imagine a smart
caliper sending product inspection
measurements directly to the system,
or a smart machine shutting down
automatically when SPC goes out of
tolerance. Or a smart spectrometer, a
smart hotel cleaning cart, the list
goes on. Imagine this layered with
AI, predicting problems before they
even happen.
Ÿ Open Source API’s and
Webhooks
Products like Zapier and IFTTT have
made webhooking popular and easy.
34 November 2018|

38. The service industry has seen remarkable growth in
the passing decade. Enterprises are now quite aware
of the necessities of customers and are constantly
working to meet – and exceed – their expectations. But
some of the services include a very complicated procedure
and require ample amount of research and technology. In-
home care is one of them. Even in the face of ever-changing
needs, Comfort Keepers has managed to become a
®
leading provider of quality, in-home care for seniors and
other adults.
Comfort Keepers offers a wide range of services, including
everything from companionship and personal care to
Alzheimer’s and dementia care. The care plans offered by
the company are customized so that each visit is wholly
unique. The company refers to its caregivers as Comfort
®
Keepers , who engage the clients physically and socially,
allowing them to maintain not only their safety and health,
but also their independence.
Technology and Care
Comfort Keepers is continually looking at new and
innovative technologies that can help enhance their clients’
wellbeing. The heart of its service offering is Interactive
Caregiving™, an approach to care that transforms day-to-
day caregiving into opportunities for meaningful
interactions. It leverages technology in order to make it
possible to deliver on this care philosophy. For instance, the
GrandPad tablet allows seniors to stay connected with loved
ones through video chat, while ClearCare’s Family Room
portal gives clients’ family members visibility into their
loved one’s care.
Vision of a Leader
Carl McManus is the CEO of Comfort Keepers, North
America. Ever since he joined the company, he has been the
force behind several large acquisitions, significant organic
growth, the company’s digitization initiative, and the
introduction of several brand-differentiating technological
innovations. He is responsible for driving revenue in 600-
plus franchised and company-owned locations across 50
states and Canada, setting strategic direction, fostering
innovation, and moving the brand into the future.
Carl began his career working as a CPA with Arthur
Andersen and Co., followed by working as a management
consultant at Deloitte Consulting. His experience also
includes several years with Yum! Brands, Inc. and Gateway
Computers working in mergers & acquisitions, strategy,
operations, innovation as well as franchise management and
development roles. Carl earned his undergraduate degree
from University of North Carolina-Chapel Hill, a master of
business administration from the Harvard Business School,
and holds a CPA certification in Georgia.
Milestones Along with the Journey
Comfort Keepers began in 1998 when Kris Butler, a
registered nurse working in Springfield, OH, saw that her
patients needed help with their non-medical needs. She
created a solution that ultimately became Comfort Keepers.
Comfort Keepers recently marked a 20-year anniversary
and celebrated across the franchise network with a
Nationwide Open House Day. Comfort Keepers also
introduced 20 Wishes for 20 Years as a promotion, in which
it is granting wishes to caregivers and clients throughout the
year.
The company is also changing the conversation around
SM
aging with a brand renewal, Elevating the Human Spirit .
It has adopted Elevating the Human Spirit into its
messaging, placing the daily interactions with clients,
caregivers, and its overall philosophy of care, front and
center. This is more than just a tagline. It’s a way for the
company’s caregivers to deliver care that empowers its
clients, allowing them to thrive and achieve greater
wellbeing, no matter their age or acuity.
Since the establishment of Comfort Keepers, it has attained
various awards and recognitions. In 2004, the company was
ranked top in senior care at Entrepreneur Magazine’s
‘Franchise 500’. In 2009, Comfort Keepers was acquired by
Sodexo, Inc, a food and facilities management company
committed to Quality of Life.
Year after year, Comfort Keepers kept launching various
®
programs including the Nourish Senior Life program and
®
Feed Seniors Now food drives, designed to combat senior
Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :Comfort Keepers :
Providing Quality In-Home Care Solutions
36 November 2018|

39. th
hunger. In 2013, the 90 international unit of the
company was opened and in 2015, it became a
national team in the National Walk to End
Alzheimer’s awareness and fundraising program.
Last year, the company managed to expand
globally through acquisitions in Ireland, France,
and the UK. What began with one office, Comfort
Keepers now has 700+ offices worldwide and has
helped thousands of seniors and other adults live
more comfortably at home.
Continuous Innovation
The force that drives Comfort Keepers is its goal
to improve the lives of seniors. And it has
recognized that to meet the needs of its customers,
it must find new ways of providing social
engagement and mental/emotional stimulation –
through technology solutions and other innovative
means.
Acknowledgement from Customers
“Our mom had a heart attack and after seven days,
she was in her home and on hospice. We used
another company for mom’s care initially. There
were glitches in their coverage, so I reached out to
Comfort Keepers for help. What a difference that
made for our mom, sister, and me. Comfort
Keepers sent out people we could trust with our
mom’s care. They were on time and very loving.
So, thank you for hiring the best!”
By Elevating the Human Spirit,
we will make an impact on
seniors’ lives like never before.
Carl McManus
CEO
Comfort Keepers,
North America
37November 2018|

40. he way people make payments are changing faster due to the improved integration of digital technology. This has
Tbenefited the industry with increased competition and consumer demands.
The changes can be witnessed in Travel, E-commerce, Household Bill payments etc. The recent integration of technology in
payment solutions makes transactions fast and seamless and can be done at the comfort of your homes.
Although we are witnessing a considerable change in the payment solution industry, there is still a consistent use of the cash
and cards, which solely depends on the geographical setting. In some places, people prefer cash and cards, while in other
places, they encourage the more use of digital solutions; for example: The United States and Canada. Analysis has shown that
through
38 November 2018|
Digi Payments

41. in these areas, they are likely to switch completely to
technology enabled payment solutions.
The payment solution processes will become more
innovative because of the following disruptive trends;
· Digital Banking and Remote Payment Approval
As the younger aged masses are turning up to technology
more than the traditional mediums, there is a notion that
most payment solutions will be done through digital-
enabled mediums rather than cash or cheque. This will
result in more engagement of mobile phones and digital
software applications.
Various business outlets are accepting more of mobile
payment which is helping them to improve customer
experience. The addition of instant alerts, appreciation
notifications and instant payment delivery is making this
innovation more interesting.
· Customer-Focused Strategy as a Priority
One retained customer is one attained success. ~
Chidiebere Moses Ogbodo
Customer experience post business encounter is what
makes a difference in the industry. Digital banking solutions
are improving the way customers feel after making their
payments. In the past years, one need to stand in a queue in
the bank before they can make even the smallest
transaction, but the integration of technology innovation has
reduced the stress to the lowest level. We can witness
improved services and instant expense management which
is helping everyone that is using this medium to stay above
the crowd
· Improved Customer Satisfaction through Rewards
A customer tends to check back on the sales-person who
gave them a tip or discount after purchase. This is also
applicable in payment solution. After people makes a
purchase online or even via cards and the seller offers them
a certain percentage of discount, they will always want to
come back. The good news is that most business enterprises
are supporting this idea in collaboration with the finance
institutions.
· FinTech Collaboration and Expansion of Networks
The innovation in payment solution is incorporating
feasibility of resource management between the financial
and non-financial organizations. Through this development,
the result will lead to easy merging of both the traditional
medium of resource management concepts with the recent
and digitalized concepts. Various financial organizations
that may not be able to handle the process of migrating
from the traditional format to the digitalized platform finds
ease in doing so by partnering with technology companies.
Organizational growth is measured both in market value,
infrastructure and the extent of their networks. The
integration of digital technology advances in payment
provisions helps especially the finance-oriented
establishments to easily expand their reach, even to the
most hidden places in the world. This helps to touch the
lives of people no matter the class and status and it repays
with tremendous customer growth.
· Improved Security and Payment by Codes
Security is huge concern when money is involved. People
are so conscious and very inquisitive about how their
money will travel from the sender to the receiver. In so
many cases, they will even think that such platforms as
digitalized mediums are not trustworthy as a single wrong
number can direct their money to unknown destination.
The transaction as of the old was true cheques. But today,
there will be a limited need for those methods, rather,
payment will simply be done by inputting a certain
username and password and your dashboard will be opened.
Through this page, you can easily make every payment. The
age of digitalization is turning the whole process into code-
based and this raises the question of how to stay safe. It is
also believed that for security purposes, the instant
notification of transaction, linking of secured email and
encryption to individual data and disaster-recovery
provisions will lead the innovation to better direction. This
concern has a big deal with blockchain, augmented reality,
IoT and biometrics.
You may be asking how the future will look like with tech-
enabled payment solutions. As the world is growing and
globalization is gaining a good ground, people blends in to
what they see that is working well. So, as digital payment
solution is making even the life of the lay man on street
easy, more people in the near future will completely adopt
this innovation. It will not harm the financial institutions,
but it will be great if they can migrate or better integrate
some form of technology strategies in their financial
solutions. This change may be slow, but it will be consistent
as the technology changes are not giving room for
procrastination.
39November 2018|

44. Founded in 2011, Figurella USA is an organization as
well as a method designed to provide women with
one–on–one training, detoxification, and nutritional
consulting to provide a revitalizing experience in the health
and wellness.
With over 250 locations in 20 countries worldwide, it is the
largest spa and fitness center solely for women. It has 200
centers in Italy, about 50 in South America, and more in the
rest of Europe. In 2012, Figurella introduced its fitness
method to the United States. First, it opened in Coral
Gables, second in Pinecrest, and right after in Boca Raton.
In the last 2 years it opened four new locations in South
Beach Aventura, Doral and Weston.
The idea is that Figurella is a 100% female space where its
clients can disconnect from the world and dedicate time for
themselves with the support of its
specialized staff which breathes its
corporate culture that permeates and
nurtures all levels of management.
Introducing New Experiences
Figurella is creating a benchmark in
the fitness industry by proving
several types of services for the
betterment of women. Following are the services provided
by Figurella:
Ÿ Bubble Workout: The thermogenic bubble workout
takes place in a controlled temperature space which
maximizes the client’s metabolism rate. It is a 30 minute
full body workout that is equivalent of 1.5 hours at the
gym. It uses resistance bands and very specific low
impact movements to tone and shape. Every exercise is
designed to target and tone a specific area of the body.
With dedication and commitment, its clients see results
within two weeks.
Ÿ Oxygen Bath: After the bubble workout, Figurella’s
clients step into the spa detox bath and then just sit and
relax as increased oxygen levels allow for improved
blood circulation, boosts metabolism for 72 hours and
leaves the skin with a natural glow. Finally, by purifying
the body, client feels energized.
Reforming the Benchmarks of Fitness
Cristiana Lelli is the President of Figurella. Lelli has been
decisively taking initiative for years in her homeland of
Italy and now in the U.S. In 2012, she opened the first
Figurella outlet in the States, an all-natural fitness and
weight loss salon for women. In her youth, she was a
competitive swimmer and always followed the Figurella
program every day. Cristiana wears her philosophy on her
wrist with a tattoo that reads “Carpe diem” a Latin
aphorism, usually translated “seize the day”.
Cristiana says “she is pleased to introduce Figurella to
American women seeking to improve their
overall health and wellness.” In her
experience, in Italy, some women come
just to stay in shape. Many have had great
success with weight loss. She loves to stay
fit and healthy and if somebody wants to
lose inches in a particular part of the body,
Cristina made sure that Figurella was the
right place of the job.
Figurella was born to give women a complete and all-
natural solution to the weight-gain problem. It has learnt so
much in all these years working with women only, that
Figurella fully understands what each client wants and
needs. It is able to provide clients with an exclusive and
personalized experience that no other business provides. It
continuously improves its way of dealing with each
different situation.
A Global Outreach
The brand is present in various countries and grows, both
with the presence of points of the parent company and also
through the franchising business model. In the US it applied
a new strategy that involves various phases. The first was
the establishment of the brand in a well-defined area,
Figurella USA:Figurella USA:
42 November 2018|

45. opening the first centers in companies
directly with the franchisee. Once it was
familiar with the market and had first-hand
experiences, the opportunities and
difficulties started to develop its project
starting from a real base. It is currently a
member of 6 franchises in Miami and 1 in
Boca Raton.
The second phase involves the opening of
franchise centers, following the classic
model, around Miami itself and in the
nearby counties. The third phase involves
the opening of franchises in the main cities
of Florida and then in what it could define as
“secondary”. Whiles the fourth phase will be
to get out of Florida and propose its business
in other states.
Promising Customer Satisfaction
The trajectory of the brands and methods
demonstrate its effectiveness. Its method has
a technological and scientific component
that actually was created 40 years ago. Since
then, progress has been made in the
evolution of the same without ever betraying
the initial concepts. So it’s clear what it
takes to achieve the results it promises to its
customers.
When a woman enters in Figurella, the
organization knows that if she listens to its
suggestions, she will get the results. But
what makes Figurella really proud of what it
does and what makes it different from
competition is to think that when women
enter Figurella they cross a path that leads
them to change not only measures but above
all lifestyle.
Women wellbeing through
commitment and results.
Cristiana Lelli
President
Figurella USA
43November 2018|

46. Led by Candice Simons,
the CEO of Brooklyn Outdoor, a
longtime industry leader who
returned to Detroit from Chicago to
launch the entrepreneurial venture.
The company’s multiple divisions
include Outdoor, Experiential,
Events, and hand painted. Brooklyn’s
clients include national brands like
General Motors, Adidas, Warner
Brothers, Sprint, and Amazon.
Simons also founded the Detroit-
based lifestyle blog company,
J’adore Detroit.
She has been recognized for her
work with both companies by Crain’s
Detroit Business 40 under 40,
DBusiness 30 in their 30s,
Entrepreneur 360, Detroit Young
Professionals Vanguard, Summit
International Marketing and
Creative Awards, MichBusiness, and
Enterprising Women of the year
2017.
About the Author:
Candice Simons
CEO
Brooklyn Outdoor
44 November 2018|
Brand Vision

47. The Right Way
n an increasingly saturated market, it is becoming
Iincreasingly harder to reach your target consumer
through traditional channels. Brooklyn Outdoor is
fortunate enough to be at the center of the oldest form of
advertising – outdoor advertising aka out-of-home
advertising. This is the only format of advertising that
cannot be turned off in the digital age. This is an exciting
time for this highly regarded industry to cut through the
clutter and provide our key consumer with exactly what
they need and where at point of purchase. We have had our
ups and downs as a startup over the past five years battling
our goliath competitors but have proven ourselves as a
worthy opponent – just as our industry has stood the test of
time. Just as we have built our own brand, our specialty is
helping our customers build their brands just the same way
through outdoor advertising, event marketing, experiential
marketing, and more.
Out-of-Home (aka OOH) advertising is the catalyst for
brand building. Advertisers can segment audiences and
market campaigns more specifically than ever before and
choose to reach consumers by multicultural audiences,
general market audiences, age, etc. This long term and
“always on” strategy is one that allows brands to be and
feel as though they are everywhere to the targeted segment
in the desired market. This is because OOH reaches almost
the entire population and is the best mechanism for bright,
in-your-face messages.
Consumers are increasingly on the go, and while on the go
they are seeing various types of placements and advertising
as they go about their daily routines. Reaching an audience
at the bus stop, at the intersection, in a taxi, or during the
commute has a tremendous impact on the modern consumer
– especially when paired with mobile advertising. These
various touch points allow brands and products to resonate
with potential customers in a subtle, yet impactful way, as
they go about their daily routine.
Digital out of home (DOOH) advertising is quickly
becoming one of the fastest growing, technically advanced,
and most interactive advertising formats for businesses to
reach consumers.
DOOH advertising promises brand safety as it eliminates
the risk of crisis by association. Promoting company
content on social media platforms assumes the risk of
having ads placed next to problematic or politically
controversial content. However, in DOOH there is no
uncertainty because advertisers know exactly where ads
will appear and often make the site selections internally.
Additionally, DOOH advertising eliminates the potential
marketing threat of ad-blocking. The biggest concern with
most digital formats arises when an audience is able to
avoid certain advertisements by shutting them off and
media companies fraudulently account for proof of
completion.
Due to this inefficiency, the word “digital” naturally brings
concern to potential advertisers; however, with DOOH, ad-
blocking is not possible for digital signage because it
cannot be blocked, filtered or turned off. Real people are
seeing our ads and formats.
When it is done correctly and thoughtfully, the public
accepts digital DOOH more so than any other media
formats due to the creative advancements in this exciting
format. It becomes more than a selling tool for our clients –
it becomes something much larger and more impactful.
Brand Building:
45November 2018|

48. Innovation and Trends
= Data-Driven Campaigns
Real-time data feeds can be integrated into digital displays,
as a result, clients are able to produce a very clear picture
and snapshot of the “now” for target audiences. Innovation
is the name of the marketing game these days, and DOOH
does just that.
With the strategic and thoughtful use of data and
technology, in addition to a general market campaign, a
client can create a truly powerful and unique experience for
their target audience. OOH advertising is THE top medium
to create the lasting connection and visibility that an
audience needs to take action at point of purchase.
= Beacons
Beacons are real-world data generators that are insanely
accurate. With them, you can turn your OOH advertising
locations into signals, which help to pinpoint a specific
target audience and market to them directly. This innovation
allows the world of mobile and OOH advertising to further
connect and maximize the most efficient exposure possible.
This cutting-edge technology proves extremely useful to
reach consumers in specific situations that naturally warrant
waiting time like the airport, bus station, or even hospital.
Strategically sending creative messaging via smartphones to
consumers in these particular situations makes them much
more likely to engage with the brand or product.
Recently, COACH used beacons at the Hong Kong
International Airport to engage customer participation in a
cutting-edge OOH campaign. The beacon-based, social
media campaign prompted participants to share a photo
with hashtag #CoachPreFall2016 to enter a drawing to win
merchandise from the collection.
Beaconstac reports, “to participate, passengers, had to go
near a beacon hoarding (with the Bluetooth switched on
their smartphones), go on WeChat and shake their phones.
The beacons installed in the advertising media would then
communicate with passengers’ smartphones and take them
to the campaign landing page.”
As a result of strategically placing beacons in a high-impact
area with predictable wait time, Coach was able to engage
customers and create a lasting impression of the brand
while maximizing exposure through virtual outreach.
Hand Painted Mural Advertising Originally popular in the
20th century, hand paint murals are making a comeback in
vibrant cities with strong artistic communities like Detroit,
Brooklyn and Los Angeles. By commissioning local artists
to create brand-promoting murals, advertisers connect with
communities on a more powerful level. Using local artists
to create advertisements, authentically generates interest in
the community and results in public relation opportunities
not typically open to run of the mill billboard placements.
Additionally, hand paint murals take time to create. While
painting, artists attract attention from pedestrians and street
traffic. The process of the mural’s creation can be used as a
marketing asset in itself. Time lapse videos of the process
from start to finish can be used to supplement OOH
advertising campaigns.
= Action
OOH advertising is a tried and true method in initiating
audiences to take action. Over threequarters of Americans
have been noted as smartphone owners, which is an
enormous number of potential customers ready to interact
and engage with brands at the tip of their fingers.
A recent Nielsen study states that OOH generates more
online activity per ad dollar spent when compared to radio,
television, or print. Because of OOH exposure, consumers
interact with brands via social media.
Because we are always turned on and, on the go,, OOH’s
unsurpassed ability to bridge the gap between audience and
brand will ultimately drive action from consumers.
About the Company
Brooklyn Outdoor is a Detroit-based independent outdoor
advertising agency. The company was founded in 2013 and
has subsequently emerged as a national and regional force
in the outdoor advertising industry with satellite offices and
full-time sales representatives in Detroit, Chicago, New
York, and Los Angeles.
46 November 2018|