The document analyzes trends in India's adult products market. It finds that the market is worth Rs. 2,500 crores currently and is expected to grow to Rs. 10,000 crores by 2020. It also examines sales data to report on popular products, demographics of customers, and regional sales patterns. The data shows growth in tier 2 and 3 cities and increasing openness across ages and genders regarding adult products in India.

1. INDIA EXPOSED!
Trends and Usage Patterns of Adult Products in India
December 2015

2. The World Adult Products Market size is estimated at Rs. 1,05,000 Crores, growing at an annual rate of 30%. The boom is very much here!*
©ThatsPersonal.com, 2015*Source: NBC News; Wikipedia
World Facts you didn’t know but you would love to!

3. The Indian Adult market in 2015 is pegged at Rs.2,500 Crores and will be worth a whopping Rs. 10,000 Crores in 2020 **
Stripping the ‘Sexy Secrets’ of India, slowly!
Top States
The Great Eight in terms of sales amongst
our states!
While the West continues to be wild, the
East has Risen the maximum over last year!
Regional Sales Top Cities
The Mischievous Metros are going at
it again, with Mumbai on top!
*Delhi is qualified as a city and does not include NCR. Madhya Pradesh is accounted for in the Northern Region
Rank Down Over Last Year Rank Up Over Last Year
**Source: The Economic Times
*
©ThatsPersonal.com, 2015

4. So far we’ve entered the bedrooms of more than 961 cities and towns! E-commerce Boom Boom?
Tier-2 and Tier-3 cities are classified as per the HRA classification of cities based on the recommendation of the Sixth Central Pay Commission (Source: Wikipedia)
Tier II cities have demonstrated the fastest growth
©ThatsPersonal.com, 2015
Tier II and III cities – Little Cities, Bold Behaviour!
Tier III cities have the biggest basket size

5. Average Basket Size is Rs. 2,600 and Average Products per order is 2.4. No one can have just one ;)
All Analysis based on Sales Value ^Pleasure Rings are used by men for greater sensation to both partners ^Male Performance products help males perform better ©ThatsPersonal.com, 2015
What Indians Buy? Unravelling the Top Categories!

6. We’re not surprised that the most searched word on Google India is Sex*. Cool your jets, readers! ;)
*Source: India Today^Male Performance products help males perform better ©ThatsPersonal.com, 2015All Analysis based on Sales Value
India’s Naughtiest Desires: The Big Reveal!

7. Who’s Buying What? The Mars vs Venus ‘Love-Battle’ Unveiled
NAUGHTY NOTES
Men like to pleasure women, so do women!
Men have 28% higher page views than women. Women have a 17% higher basket size than Men.
^Male Performance products help males perform better^Pleasure Rings are used by men for greater sensation to both partners ©ThatsPersonal.com, 2015All Analysis based on Sales Value

8. Unbuttoning the Naughtiness of Age!
If you thought there was a specific age to be naughty, think again! ;)
Figures reflect distribution of sales amongst depicted age groups
0% 100%
©ThatsPersonal.com, 2015All Analysis based on Sales Value

9. Unscrambling The Sexy ‘State’ of India’s Mind!
All states ‘do’ their share of sexy! Here are India’s Areas of “sexpertise”!
©ThatsPersonal.com, 2015All Analysis based on Sales Value

10. N
A
U
G
H
T
Y
N
O
T
E
S
We bet you thought of shifting base to Baroda and Pune!
©ThatsPersonal.com, 2015All Analysis based on Sales Value
Uncovering Sex in the Cities!
^The Fifty Shades of Grey Collection primarily consists of passion & kinky products

11. Unlocking India’s Sexy Bedrooms!
Bachelors & Housewives sure know how to keep themselves happy and ‘satisfied’!
^Male Strokers are pleasure devices for men ©ThatsPersonal.com, 2015All Analysis based on Sales Value

12. Divulging the Naughtiness during Special Occasions!
We love celebrating every occasion, with ‘Love’!
©ThatsPersonal.com, 2015All Analysis based on Sales Value

13. Naughty Calling Lines, Leaked!
We’re never judgmental, we love to hear your opinions! :)
©ThatsPersonal.com, 2015And this is just a tip of the iceberg. We have many such hilarious queries but some of them cannot be mentioned here! ;)

14. Log onto www.thatspersonal.com
Fulfilling Indian Fantasies, since 2013!
©ThatsPersonal.com, 2015

15. HAPPY ENDING!
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