Redline Automotive Merchandising LLC acquired majority ownership of TextUps LLC. Redline's CEO said the goal was to inject Redline's network and new technology into TextUps to ensure continued leadership in SMS lead generation in the automotive industry. TextUps' founder will remain as VP and continue innovating and managing day-to-day operations. The acquisition provides TextUps with growth opportunities through Redline's industry experience, technologies, support, and client base.