The document discusses the effectiveness of combining a documentary poster, magazine cover, and trailer to promote a documentary called "Binge Britain". It describes how each component uses symbols like the Union Jack and images of drinking to tease the audience and entice them to learn more. The consistent visual elements and placement in locations frequented by younger audiences form an integrated marketing strategy to appeal to the target demographic. Social media is also identified as an important platform for additional promotion and audience feedback.
What is the future of instore brand performance consumer behaviourLindaSidia
The document discusses strategies for in-store brand performance and consumer behavior, including analyzing shelf share, promotional spending, and regional differences for soap brands. It also covers the impact of the recession on shoppers and retailers, and strategies retailers use around pricing, merchandising, and reducing out-of-stock situations. Key metrics for measuring in-store brand performance like forward share, number of advertisements, and shelf exposure are presented.
Colette Antoine introduces herself and shares photos from her life, including pictures of her two daughters, her boyfriend Zackary who she looks good with, her partner in crime, a solo photo of herself as a diva, and a photo with Mr. PM where she notes she was not bonded.
The document discusses the effectiveness of combining a documentary poster, magazine cover, and trailer to promote a documentary called "Binge Britain". It describes how each component uses symbols like the Union Jack and images of drinking to tease the audience and entice them to learn more. The consistent visual elements and placement in locations frequented by younger audiences form an integrated marketing strategy to appeal to the target demographic. Social media is also identified as an important platform for additional promotion and audience feedback.
What is the future of instore brand performance consumer behaviourLindaSidia
The document discusses strategies for in-store brand performance and consumer behavior, including analyzing shelf share, promotional spending, and regional differences for soap brands. It also covers the impact of the recession on shoppers and retailers, and strategies retailers use around pricing, merchandising, and reducing out-of-stock situations. Key metrics for measuring in-store brand performance like forward share, number of advertisements, and shelf exposure are presented.
Colette Antoine introduces herself and shares photos from her life, including pictures of her two daughters, her boyfriend Zackary who she looks good with, her partner in crime, a solo photo of herself as a diva, and a photo with Mr. PM where she notes she was not bonded.
2. The title is simple and
bold, clearly placed in There is an metaphor
the center so it is an presented through the picture
easy attraction point for of a dove placed over a
the audience. It contains cooking pan. This may leave
key connotations of a the audience questioning the
film poster as it has a plot of the documentary,
title and header. therefore leading them to
watch the film. The dove is a
symbol of peace, which adds
an element of irony to the
The picture of a bird and poster as the film is about the
a cooking pan is a Army culture.
symbol of the narrative
and enhances the
connotations of a This poster would be
cooking documentary. classified as a main poster,
The bird could also as it has a symbol for the
signify an emotion of plot of the film, as well as
disturbance, as although giving information on
the image appears production companies, stars
innocent it offers an and distributors. It also gives
element of death. off brief information about
the film through sub titles
such as “6 WARS 10
RECIEPES 60 361 024
There are stereotypically DEAD” and
company credits, in a “DOCUMENTARY FILM
stereotypical Hollywood ABOUT ARMY COOKS”,
style font. Enhancing a supplying with the audience
professional look to the with a basic understanding
poster. of the narrative of the film