This document analyzes the trailer and posters for the film Texas Chainsaw 3D. The trailer summary discusses how the trailer establishes the characters and foreshadows trouble without revealing much of the plot through music, lighting and minimal dialogue. Both posters feature masked characters and imagery related to the killer's weapons and masks, reflecting the film's tagline about evil wearing many faces. The second poster depicts more gruesome imagery like masks made of human skin and body parts, making it too extreme for general advertising.

1. Campaign Analysis
TEXAS CHAINSAW 3D

2. Trailer Analysis
Throughout a trailer, the four technical aspects help an audience understand the
genre of a film without revealing too much of the main plot. The stalker/slasher
film Texas Chainsaw 3D is the sequel of a popular franchise to this particular
genre, and it portrays the characteristics that a stalker/slasher film possesses. For
example, the sound, editing, cinematography and mise-en-scene within the short
clip. The first two establishing shots used are of a people-carrier, panning across
some empty roads, which then leads to some shots of the people inside the car.
The audience here are introduced to some young adults who are perhaps on a
road trip for a holiday. The female character getting dressed in the car asks
another character whether she knew anything about the place they were going to,
and in response, the female character responds that she only knew the address.
This foreshadows that trouble may await them at their chosen venue of vacation.
There is no voiceover, which leaves audiences with only a small amount of
dialogue and the eerie, sinister music that plays in the background. Replacing the
voiceover, there are dark backgrounds where only slightly glowing white text is
positioned in the middle of the screen. This leaves the audience to draw details
from the narrative in the little dialogue, what they see on screen and the captions.

3. Poster Analysis
This poster has a more artistic look by the way it has
been edited and altered. It follows a colour scheme of
mainly white, and splashes of red. The darker colours
are used to outline and shadow the masked character.
(The scheme may reflect the splashing of blood on
white fabric, but with a stain of the killer, already
imprinted on the clothing). There are also signs of blood
splattering in the same colour as the stained killer on
the white background, which may also link to the
tagline of the film. It refers to the movie changing the
face of horror ‘in 1974’, so the mark of the killer is left
from those years ago.
The size of font further emphasises the genre as the
largest word on the poster is ‘chainsaw’, indicating the
killer’s main weapon.
The character’s attire does not reveal much about
himself in terms of his demographic. However the mask
is the main indication of his role in the film as the
stalker/slasher.

4. This grotesque depiction reflects the film’s tagline
“Evil wears many faces” in this image of a range of
masks, lined up on a shelf. This indicates that the
killer hides his identity by wearing sinister and
disturbing masks, that resemble real, human faces,
but with facial mutilations – perhaps the skin of the
killer’s victims. The iconography recurs in horror
movies, with the main example of Michael Myers in
Halloween. Along with these masks, an actual human
head of a female blends in with the rest of the masks,
making her almost unnoticeable. The props used on
the set are also of the stalker/slasher genre, as they
consist of surgical tools, and perhaps even kitchen
utensils, and a jar of what appears to be fingers. In
comparison to the first poster, this one is much more
extreme, and may not be used for very public
advertisement – so perhaps for certain websites and
film magazines.