Kathy Jones provides a comparative market analysis for 123 Main St in Ashburn, VA. She analyzes 12 comparable properties that are either on the market, under contract, or recently sold. Based on the statistics, she recommends listing the home between $657,654 to $698,333. Kathy emphasizes that pricing the home correctly based on market conditions will maximize interest and chances of a timely sale at the best price.

1. Prepared by:
Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
THE HOME SELLER’S ADVANTAGE
Prepared Especially for:
john doe
123 main st
ashburn va 20147
November 9, 2010

2. Long & Foster®
Real Estate, Inc.
• #1 privately-owned real estate company in America
• Over 200 sales offices
• Nearly 13,000 professional Sales Associates
• Annual sales of nearly $51.5 billion in 2009
• More than a great real estate company – we’re also a
great Mortgage, Title, and Insurance company

3. Why Long & Foster®
• Leader in listing and selling homes
• 98% customer satisfaction rating
• Vast pool of referrals from previously satisfied
customers
• Members of a national relocation network
• We know successful methods for getting your home
ready to show

4. For marketing the property located at:
123 main st
Neighborhood ashburn village
Year Built 2005
Fin SqFt 3000
Lot Size .25
Style colonial
Bedrooms 5
Full Baths 3
Half Baths 1

5. On The Market
21422 Fairhunt Dr
List Price $564,900
Sold Price
Sold Date
DOM 566
Sell Concess 0
Neighborhood Moreland Estates
Year Built 2010
Fin SqFt 2638
Lot Size 0.150298
Style Other
Bedrooms 4
Full Baths 2
Half Baths 1

6. On The Market
42632 Cochrans Lock Dr
List Price $740,000
Sold Price
Sold Date
DOM 186
Sell Concess 0
Neighborhood Village Of Waxpo
Year Built 2006
Fin SqFt 0
Lot Size 0.530005
Style Colonial
Bedrooms 4
Full Baths 4
Half Baths 1

7. On The Market
23084 Oglethorpe Ct
List Price $998,000
Sold Price
Sold Date
DOM 629
Sell Concess 0
Neighborhood Brambleton
Year Built 2005
Fin SqFt 5006
Lot Size 0.25
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

8. Under Contract
20148 Boxwood Place
List Price $560,000
Sold Price
Sold Date
DOM 70
Sell Concess 0
Neighborhood Belmont Country
Year Built 2005
Fin SqFt 0
Lot Size 0
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

9. Under Contract
19858 Mellon Cir
List Price $850,000
Sold Price
Sold Date
DOM 269
Sell Concess 0
Neighborhood Belmont Country
Year Built 2000
Fin SqFt 0
Lot Size 0.560009
Style Colonial
Bedrooms 4
Full Baths 4
Half Baths 2

10. Under Contract
41958 Greenlook Ln
List Price $1,200,000
Sold Price
Sold Date
DOM 448
Sell Concess 0
Neighborhood Evergreen Reserv
Year Built 2007
Fin SqFt 8812
Lot Size 1.0
Style Colonial
Bedrooms 4
Full Baths 6
Half Baths 1

11. Recently Sold
43056 La Riva Dr
List Price $499,900
Sold Price $511,480
Sold Date 10/22/10
DOM 145
Sell Concess 11825
Neighborhood Reserve At Belle
Year Built 2010
Fin SqFt 0
Lot Size 0.119995
Style Colonial
Bedrooms 4
Full Baths 2
Half Baths 1

12. Recently Sold
19664 Stanford Hall Pl
List Price $700,000
Sold Price $737,500
Sold Date 10/22/10
DOM 62
Sell Concess 0
Neighborhood Belmont Country
Year Built 2004
Fin SqFt 3597
Lot Size 0.339991
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

13. Recently Sold
43421 Blantyre Ct
List Price $799,000
Sold Price $785,000
Sold Date 11/05/10
DOM 139
Sell Concess 5000
Neighborhood Belmont Land Bay
Year Built 2002
Fin SqFt 0
Lot Size 0.319995
Style Colonial
Bedrooms 4
Full Baths 3
Half Baths 1

14. 123 main st 21422 Fairhunt Dr 42632 Cochrans Lock Dr 23084 Oglethorpe Ct
Status On The Market On The Market On The Market
List Price $564,900 $740,000 $998,000
Sold Price
Sold Date
DOM 566 186 629
Sell Concess 0 0 0
Neighborhood ashburn village Moreland Estates Village Of Waxpo Brambleton
Year Built 2005 2010 2006 2005
Fin SqFt 3000 2638 0 5006
Lot Size .25 0.150298 0.530005 0.25
Style colonial Other Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 2 4 3
Half Baths 1 1 1 1

15. 123 main st 20148 Boxwood Place 19858 Mellon Cir 41958 Greenlook Ln
Status Under Contract Under Contract Under Contract
List Price $560,000 $850,000 $1,200,000
Sold Price
Sold Date
DOM 70 269 448
Sell Concess 0 0 0
Neighborhood ashburn village Belmont Country Belmont Country Evergreen Reserv
Year Built 2005 2005 2000 2007
Fin SqFt 3000 0 0 8812
Lot Size .25 0 0.560009 1.0
Style colonial Colonial Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 3 4 6
Half Baths 1 1 2 1

16. 123 main st 43056 La Riva Dr 19664 Stanford Hall Pl 43421 Blantyre Ct
Status Recently Sold Recently Sold Recently Sold
List Price $499,900 $700,000 $799,000
Sold Price $511,480 $737,500 $785,000
Sold Date 10/22/10 10/22/10 11/05/10
DOM 145 62 139
Sell Concess 11825 0 5000
Neighborhood ashburn village Reserve At Belle Belmont Country Belmont Land Bay
Year Built 2005 2010 2004 2002
Fin SqFt 3000 0 3597 0
Lot Size .25 0.119995 0.339991 0.319995
Style colonial Colonial Colonial Colonial
Bedrooms 5 4 4 4
Full Baths 3 2 3 3
Half Baths 1 1 1 1

17. On The Market
Under Contract
Recently Sold
Comparative Market Analysis Graphed
by Status

18. Graphic Analysis of On The Market Properties
High Price: $998,000
Low Price: $564,900
Avg $ per SqFt: $206.75
Average Price: $767,633
Median Price: $740,000
Average Days on Market: 460
Average Year Built: 2007
Summary Statistics of 3 Properties

19. Graphic Analysis of Under Contract Properties
High Price: $1,200,000
Low Price: $560,000
Avg $ per SqFt: $136.18
Average Price: $870,000
Median Price: $850,000
Average Days on Market: 262
Average Year Built: 2004
Summary Statistics of 3 Properties

20. Graphic Analysis of Recently Sold Properties
High Price: $785,000
Low Price: $511,480
Avg $ per SqFt: $205.03
Average Sale To List Ratio: 101.75%
Average Price: $677,993
Median Price: $737,500
Average Days on Market: 115
Average Year Built: 2005
Summary Statistics of 3 Properties

22. Pricing Your Property to Sell
• Pricing your property correctly is crucial
• You want to sell your property in a timely manner
at the highest price possible
• Current market conditions determine the value

23. Intelligent Pricing
• By pricing your property
at market value, you
expose it to a much
greater percentage of
prospective buyers.
• This increases your
chances for a sale while
ensuring a final sale
price that properly
reflects the market value
of your home.

24. Activity vs. Timing
• A property attracts the most
attention, excitement, and
interest from the real estate
community and potential
buyers when it is first listed
on the market.
• Improper pricing at the
initial listing misses out on
this peak interest period
and may result in your
property languishing on the
market.

25. The Effect of Overpricing
• Improper pricing may lead
to a below market value
sale price, or even worse,
no sale at all.
• Your home has the highest
chances for a fruitful sale
when it is new on the
market and the price is
reasonably established.

26. Pricing Your Property to Sell
Analysis of the comparable properties
suggests a list price range of:
$657,654 to $698,333

27. Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
We’re ready to go to work for you now!
In Conclusion
List your home with Kathy Jones and you’ll receive:
• Excellent service and support
• A thorough market analysis of your home
• A winning marketing plan
• The full resources of The Long & Foster®
Companies