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HomesteadEstatesYour Home Your WayPresented ByLisa Coates ABR,CBR,GRI eProEXIT Realty Metro 902-489-1286Lisa@myagentlisa.com
Target Market   Average Household Income   City of Bridgewater $40,123   County of Lunenburg $43,257   City of Halifax...
Target Market Based  on the Previous Information the  average Canadian with Good Credit  usually qualifies for 4x the ann...
Market Statics January  01, 2012 to January 28, 2013 18 Homes Sold in area C1 where Italy  Cross / Homestead Estates is ...
Homestead Estates CurrentCompetitionGlen Allen Community
Italy Cross MLS Homes SOLDSince 2008Listed November 2008 $739,000 Sold November 2011$434,000 Age 5, 3 Bedroom 3 Bath with ...
Italy Cross MLS Homes SoldSince 2008Listed Oct 2011 $269,900 Sold August 2012 $268,500 Age 5Bedrooms 2+1 Baths 2 Garage No...
Currently Active Homestead   EstatesThis Home has been on the market since December 2010 Pricestarted at $519,000Now Reduc...
Currently Active Homestead    EstatesThis Home has been on the market since August 2012 first introduced tothe market at $...
Homes that Failed to SellHomestead Estates July 1,2011 – January 28, 2013
Past 12 Months of Homes SoldMLS Glen Allen
Single Family Homes thatFailed to Sell Glen Allen Past12 Months
Market Report 2012 -2013      Lunenburg CountyAs you can see from the report below – the median home price hasdropped from...
Marketing Idea’s   Eastlink Real Estate Channel   Halifax Herald Newspaper   HomeGuide   The Real Estate Book   MLS 5...
Marketing Expense - Eastlink              Real Estate Channel Air Time 1 Minute – guaranteed plays per  week 168 impressi...
Marketing ExpenseChronicle Herald   17 lines at 20 characters per line                7 Day Run        $29.00 per week plu...
Marketing ExpenseHomeGuide Real Estate Book Price Per Issue
Marketing Expense - The RealEstate BookMinimum 7 Month Ad¼ Page$275.00 Month13 Month Contract¼ Page$245.00Add HST to Both ...
Target Market Suggestion To Target New Home Construction in  Phase 1 Presell Homes based on Floor Plans Provide minimum...
Conclusion   Based on the market trend in Lunenburg County it is my    opinion that homes in this subdivision should be p...
HomesteadEstatesYour Home Your WayLisa Coates ABR, CBR, GRI, ePRoEXIT Realty Metro902-489-1286Lisa@myagentlisa.com
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Homestead estates

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Homestead estates

  1. 1. HomesteadEstatesYour Home Your WayPresented ByLisa Coates ABR,CBR,GRI eProEXIT Realty Metro 902-489-1286Lisa@myagentlisa.com
  2. 2. Target Market Average Household Income City of Bridgewater $40,123 County of Lunenburg $43,257 City of Halifax $54,129 County of Halifax $54,108 Source Wikipedia – 2006 Lunenburg County Population 5.1% of Entire Population of Nova Scotia compared to Halifax County that makes up 42.3 % source 2011 Canadian Census
  3. 3. Target Market Based on the Previous Information the average Canadian with Good Credit usually qualifies for 4x the annual salary Bridgewater has become a well known retirement community - based on this information –Ideal target is Empty Nesters Moving From Halifax and Resident First Time Buyers
  4. 4. Market Statics January 01, 2012 to January 28, 2013 18 Homes Sold in area C1 where Italy Cross / Homestead Estates is located Out of the 18 - 3 were sold in Italy Cross Current Competition – Glen Allan Community Singles Starting at $289,000 Actual Average Sales Price of Singles in Glen Allan $215,848
  5. 5. Homestead Estates CurrentCompetitionGlen Allen Community
  6. 6. Italy Cross MLS Homes SOLDSince 2008Listed November 2008 $739,000 Sold November 2011$434,000 Age 5, 3 Bedroom 3 Bath with Garage and Water
  7. 7. Italy Cross MLS Homes SoldSince 2008Listed Oct 2011 $269,900 Sold August 2012 $268,500 Age 5Bedrooms 2+1 Baths 2 Garage None Included 11 ACRES
  8. 8. Currently Active Homestead EstatesThis Home has been on the market since December 2010 Pricestarted at $519,000Now Reduced to $465,000 and still waiting Buyer
  9. 9. Currently Active Homestead EstatesThis Home has been on the market since August 2012 first introduced tothe market at $359,000 now reduced to $349,000 with Direct WaterAccess
  10. 10. Homes that Failed to SellHomestead Estates July 1,2011 – January 28, 2013
  11. 11. Past 12 Months of Homes SoldMLS Glen Allen
  12. 12. Single Family Homes thatFailed to Sell Glen Allen Past12 Months
  13. 13. Market Report 2012 -2013 Lunenburg CountyAs you can see from the report below – the median home price hasdropped from 2012 average sales price $231,593 – 2013 $214,078Also declined is the sales to listing ratio of home sales during this time Although it is very early in the year to predict the future sales trend It is highly suggested to use 2012 as a bench mark for pricing in 2013
  14. 14. Marketing Idea’s Eastlink Real Estate Channel Halifax Herald Newspaper HomeGuide The Real Estate Book MLS 5% of Final Agreed Sales Price Syndicated Online Real Estate Portals (3) 8 x 16 ft Signs $2645 Announcing Phase 1 (1) 8 x 16 ft Sign with Map of Available Lots
  15. 15. Marketing Expense - Eastlink Real Estate Channel Air Time 1 Minute – guaranteed plays per week 168 impressions 1 Year Contract Still and Digital Video Production Up to 8 Revisions Per Year Cost $231.00 Per Week
  16. 16. Marketing ExpenseChronicle Herald 17 lines at 20 characters per line 7 Day Run $29.00 per week plus HST NO Contract Required
  17. 17. Marketing ExpenseHomeGuide Real Estate Book Price Per Issue
  18. 18. Marketing Expense - The RealEstate BookMinimum 7 Month Ad¼ Page$275.00 Month13 Month Contract¼ Page$245.00Add HST to Both Prices
  19. 19. Target Market Suggestion To Target New Home Construction in Phase 1 Presell Homes based on Floor Plans Provide minimum of 3 footprints Foot Prints to have a Minimum of One Story 1200 sq ft One and a Half Story 1000 sq ft 2 Story 900 sq ft
  20. 20. Conclusion Based on the market trend in Lunenburg County it is my opinion that homes in this subdivision should be priced in the $225,000 – 275,0000 range Average Market Time 180 Days Suggest a Minimum – 3 bedroom Suggest a 2 Bath With 1 car garage Buyer Incentives: 6 Appliances included ($5000.00 Value) $800 Lighting Allowance $10,000 Kitchen Allowance $10,000 Flooring Allowance
  21. 21. HomesteadEstatesYour Home Your WayLisa Coates ABR, CBR, GRI, ePRoEXIT Realty Metro902-489-1286Lisa@myagentlisa.com

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