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Sales & Distribution Management 
Assignment 
‘Territory Mapping & Budgeting’ 
Group - II 
Aatish Rajeshirke 
Harsh Agarwal 
Ridhima Arora 
Rishab jain 
Sumitabh Saha 
Great Lakes Institute of Management 
Chennai
Andhra Pradesh 
Andhra Pradesh was divided into 6 territories (T1 to T6) based on equitable fuel volumes. 
Each territory had an average total monthly consumption of 10000 klpm 
There are 17 ASMs that have been allocated in these six territories so as to divide the burden of work 
and equally demarcate the boundaries set for every ASM 
Total Revenue 4,473,539,083.67 
Total Margin Of State 65,715,304.58 
The monthly volumes in the forthcoming year are coming to be 69551klpm which is a marginal rise from 
the current 68036klpm. Hence we would NOT require new ASMs in this state. 
The highest margin is enjoyed by T6 
Salaries of all state level staff = 22100000 
(The assumption in calculation is that ASM is same as territory manager) 
The expenses of Entire State (per Annum) 104,664,920.00 
Annual budget  
Current year Next year 
Salary budget 22100000 24310000 
Travel budget 13644000 13644000 
State office budget 180000 189000 
RO Budget 68740920 75615012 
Profitabilities  
Entire State (per month) 
56,993,227.92
Karnataka 
Karnataka was divided into 6 territories (T1 to T6) based on equitable fuel volumes. 
Each territory had an average total monthly consumption of 6000 klpm 
There are 10 ASMs that have been allocated in these six territories so as to divide the burden of work 
and equally demarcate the boundaries set for every ASM 
Total revenue per ASM 2335330029 
Assumption 
Average lube price is taken as 
Rs70/ltr 
Petrol price 73.13 
Diesel price 64.07 
Total margin of Karnataka 
42220651.25 
Expense of entire state (per month) 15880422.92 
Entire state (per annum) 190565075.1 
Annual budget In Rs 
Current year 
Next 
year Annual budget next year 
Salary budget 8125000 8937500 107250000 
Travel budget 750600 750600 9007200 
State office budget 15000 15750 189000 
RO Budget 6989822.924 7688805 92265663 
Total annual budget 208711863 
Territory Regional level profitability 
1 68501123.75 
2 35430921.36 
3 68732999.17 
4 37007095.93 
5 42637312.5 
6 45626499.65
Kerala 
Kerala was divided into 5 territories (T1 to T5) based on equitable fuel volumes. 
Each territory had an average total monthly consumption of 2500 klpm 
There are 8 ASMs that have been allocated in these five territories so as to divide the burden of work 
and equally demarcate the boundaries set for every ASM 
The monthly volumes in the forthcoming year are coming to be 13114 klpm which is a marginal rise 
from the current 12574 klpm. Hence we would NOT require new ASMs in this state. 
Margin HSD Margin MS Marn Lubes 
10166138.9 1897945.684 791787.1546 
Expenses in salaries Salary(lakhs) 
Total 11100000 
Cost incurred by PPL in different formats 
COFO DODO CODO COCO city 
87000 150000 87000 567000 575000
Tamil Nadu 
Tamil Nadu was divided into 6 territories (T1 to T6) based on equitable fuel volumes. 
Each territory had an average total monthly consumption of 5000 klpm. 
There are 16 ASMs that have been allocated in these six territories so as to divide the burden of work 
and equally demarcate the boundaries set for every ASM 
TOTAL REVENUE = ₹ 2183160891 
Total Margin of 
Tamil Nadu ₹23973503.06 
Assumption 
Average lube price is taken as 
Rs70/ltr 
Petrol price 73.13 
Diesel price 64.07

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Territory Mangagement

  • 1. Sales & Distribution Management Assignment ‘Territory Mapping & Budgeting’ Group - II Aatish Rajeshirke Harsh Agarwal Ridhima Arora Rishab jain Sumitabh Saha Great Lakes Institute of Management Chennai
  • 2. Andhra Pradesh Andhra Pradesh was divided into 6 territories (T1 to T6) based on equitable fuel volumes. Each territory had an average total monthly consumption of 10000 klpm There are 17 ASMs that have been allocated in these six territories so as to divide the burden of work and equally demarcate the boundaries set for every ASM Total Revenue 4,473,539,083.67 Total Margin Of State 65,715,304.58 The monthly volumes in the forthcoming year are coming to be 69551klpm which is a marginal rise from the current 68036klpm. Hence we would NOT require new ASMs in this state. The highest margin is enjoyed by T6 Salaries of all state level staff = 22100000 (The assumption in calculation is that ASM is same as territory manager) The expenses of Entire State (per Annum) 104,664,920.00 Annual budget  Current year Next year Salary budget 22100000 24310000 Travel budget 13644000 13644000 State office budget 180000 189000 RO Budget 68740920 75615012 Profitabilities  Entire State (per month) 56,993,227.92
  • 3. Karnataka Karnataka was divided into 6 territories (T1 to T6) based on equitable fuel volumes. Each territory had an average total monthly consumption of 6000 klpm There are 10 ASMs that have been allocated in these six territories so as to divide the burden of work and equally demarcate the boundaries set for every ASM Total revenue per ASM 2335330029 Assumption Average lube price is taken as Rs70/ltr Petrol price 73.13 Diesel price 64.07 Total margin of Karnataka 42220651.25 Expense of entire state (per month) 15880422.92 Entire state (per annum) 190565075.1 Annual budget In Rs Current year Next year Annual budget next year Salary budget 8125000 8937500 107250000 Travel budget 750600 750600 9007200 State office budget 15000 15750 189000 RO Budget 6989822.924 7688805 92265663 Total annual budget 208711863 Territory Regional level profitability 1 68501123.75 2 35430921.36 3 68732999.17 4 37007095.93 5 42637312.5 6 45626499.65
  • 4. Kerala Kerala was divided into 5 territories (T1 to T5) based on equitable fuel volumes. Each territory had an average total monthly consumption of 2500 klpm There are 8 ASMs that have been allocated in these five territories so as to divide the burden of work and equally demarcate the boundaries set for every ASM The monthly volumes in the forthcoming year are coming to be 13114 klpm which is a marginal rise from the current 12574 klpm. Hence we would NOT require new ASMs in this state. Margin HSD Margin MS Marn Lubes 10166138.9 1897945.684 791787.1546 Expenses in salaries Salary(lakhs) Total 11100000 Cost incurred by PPL in different formats COFO DODO CODO COCO city 87000 150000 87000 567000 575000
  • 5. Tamil Nadu Tamil Nadu was divided into 6 territories (T1 to T6) based on equitable fuel volumes. Each territory had an average total monthly consumption of 5000 klpm. There are 16 ASMs that have been allocated in these six territories so as to divide the burden of work and equally demarcate the boundaries set for every ASM TOTAL REVENUE = ₹ 2183160891 Total Margin of Tamil Nadu ₹23973503.06 Assumption Average lube price is taken as Rs70/ltr Petrol price 73.13 Diesel price 64.07