This document discusses 4 predictions about the future of digital media: 1) Advertising will cease to exist as we know it, 2) The web will become fully mobile, 3) People will be happy to pay for content, and 4) Digital interactions will become immersive. It was written by Nick Salloway, Head of Digital at Different, and addresses an unknown recipient on September 6, 2010.
Open Data Initiatives – Empowering Students to Make More Informed Choices? - ...Terminalfour
Are the developments in the HEFCE and JISC XCRI XML standards finally giving students the information they need to compare one university against the other? By standardising the output of content about courses, results and post graduation success in the job market, are students better positioned to evaluate the right University for them. This presentation will answer this question and discuss how universities can utilize Web Content Management to deliver on the demands of these standards and maximise student engagement.
More staff presentations on their favourite features and solutions within TERMINALFOUR Site Manager. These included:
- Auto mirroring
- Section mirroring
- Forgot passwords, linking across languages and separate preview filters
Open Data Initiatives – Empowering Students to Make More Informed Choices? - ...Terminalfour
Are the developments in the HEFCE and JISC XCRI XML standards finally giving students the information they need to compare one university against the other? By standardising the output of content about courses, results and post graduation success in the job market, are students better positioned to evaluate the right University for them. This presentation will answer this question and discuss how universities can utilize Web Content Management to deliver on the demands of these standards and maximise student engagement.
More staff presentations on their favourite features and solutions within TERMINALFOUR Site Manager. These included:
- Auto mirroring
- Section mirroring
- Forgot passwords, linking across languages and separate preview filters
TERMINALFOUR t44u 2012 - What is Responsive Design?Terminalfour
Responsive Design: Does one size fit all? This session took a holistic look at responsive design from benefits, practical tips, TERMINALFOUR’s approach to implementing responsive design sites and client examples.
Content migration part 2: TERMINALFOUR t44u 2013Terminalfour
TERMINALFOUR's Paul Kelly discusses the new and improved HTML Importer tool using TERMINALFOUR Site Manager, the limitations of the old tool and the benefits associated with the new updated content migration tool.
TERMINALFOUR t44u 2012 - Auto Mirroring of ContentTerminalfour
More staff presentations on their favourite features and solutions within TERMINALFOUR Site Manager. These included:
- Auto mirroring
- Section mirroring
- Forgot passwords, linking across languages and separate preview filters
Selecting a Digital Agency for Web Redesign - Top Tips Terminalfour
Like a lot of things in life, the selection of a Digital Agency to help spearhead your digital transformation project is all down to one thing – The Right Fit. Does their vision match yours? Are they results and conversion focused? Are they ambitious and visionary; knowledgeable and skilled (both in design and also technology/coding)? Can you work with them? Do you like them, trust them? This is often the difference between success (in the long-term) and buyer’s remorse.
Overview
This unbiased* webinar will outline the Top 10 Common Pitfalls to avoid when selecting the right partner for your higher education institution. Some areas covered:
The project team (Getting to know them)
Dissecting a Design Portfolio (what it really means)
Technical questions to ask
What makes them different? What questions to ask?
Conversion optimization: What’s their approach?
Confirming deliverables, are you on the same page?
Let's get personal... Website personalisation and content targeting technique...Terminalfour
If it’s not personalised, it’s not engaging. The idea of making the website experience for your target audience both personalised and targeted isn’t a new one. It is however one that has eluded most institutions. This is often down to time, skill or technology. This presentation will outline the opportunities available to higher education institutions that could help you elevate your visitors’ experience (and increase conversion); delivering one that is both meaningful and relevant to them.
Video of presentation @ IWMW 2016 can be viewed here: https://www.youtube.com/watch?time_continue=515&v=6nZfxtF9Ljc
TERMINALFOUR t44u 2012 - What is Responsive Design?Terminalfour
Responsive Design: Does one size fit all? This session took a holistic look at responsive design from benefits, practical tips, TERMINALFOUR’s approach to implementing responsive design sites and client examples.
Content migration part 2: TERMINALFOUR t44u 2013Terminalfour
TERMINALFOUR's Paul Kelly discusses the new and improved HTML Importer tool using TERMINALFOUR Site Manager, the limitations of the old tool and the benefits associated with the new updated content migration tool.
TERMINALFOUR t44u 2012 - Auto Mirroring of ContentTerminalfour
More staff presentations on their favourite features and solutions within TERMINALFOUR Site Manager. These included:
- Auto mirroring
- Section mirroring
- Forgot passwords, linking across languages and separate preview filters
Selecting a Digital Agency for Web Redesign - Top Tips Terminalfour
Like a lot of things in life, the selection of a Digital Agency to help spearhead your digital transformation project is all down to one thing – The Right Fit. Does their vision match yours? Are they results and conversion focused? Are they ambitious and visionary; knowledgeable and skilled (both in design and also technology/coding)? Can you work with them? Do you like them, trust them? This is often the difference between success (in the long-term) and buyer’s remorse.
Overview
This unbiased* webinar will outline the Top 10 Common Pitfalls to avoid when selecting the right partner for your higher education institution. Some areas covered:
The project team (Getting to know them)
Dissecting a Design Portfolio (what it really means)
Technical questions to ask
What makes them different? What questions to ask?
Conversion optimization: What’s their approach?
Confirming deliverables, are you on the same page?
Let's get personal... Website personalisation and content targeting technique...Terminalfour
If it’s not personalised, it’s not engaging. The idea of making the website experience for your target audience both personalised and targeted isn’t a new one. It is however one that has eluded most institutions. This is often down to time, skill or technology. This presentation will outline the opportunities available to higher education institutions that could help you elevate your visitors’ experience (and increase conversion); delivering one that is both meaningful and relevant to them.
Video of presentation @ IWMW 2016 can be viewed here: https://www.youtube.com/watch?time_continue=515&v=6nZfxtF9Ljc
Imperial College London: Creating and managing a flexible site for 1,000 editorsTerminalfour
One year on from launch, find out how Imperial launched a new website redesign and a TERMINALFOUR implementation which offers flexibility for web editors within
a strong institutional branding framework. Learn how the team manages content and input types, edit rights and access control as well as its experiences of handling
the migration of some 60,000 pages into the system.
Roundhouse Digital: Responsive Sites- Not just looking good on a mobileTerminalfour
Responsive design is not just about stacking information, it’s about performance,priority and clarity. Roundhouse Digital talk about being responsive not just in the
respect to screen sizes, but from digital strategy and information architecture all the way to optimisation and personalisation to ensure a site fulfils all business and
end user requirements.
Watch the full presentation: https://youtu.be/HaJ-2bAER1o
An investment in knowledge always pays the best interest. See what other clients are doing to provide L&D solutions for their TERMINALFOUR users. Our Learning & Development team outline the key steps to design, develop, implement and measure a customised TERMINALFOUR L&D plan for your organisation.
One year on from launch, find out how IMperial launched a new website redesign and a TERMINALFOUR implementation which offers flexibility for web editors within a strong institutional branding framework. Learn how the team manages content and input types, edit rights and access control as well as its experiences of handling the migration of some 60,000 pages into the system.
T44u 2015, web development best practiceTerminalfour
In this session our web developer team lead, takes us through some best practice approaches to web development to ensure your websites are optimised for performance. He'll outline some quick wins to improve your websites today and also talk about some of the biggest offences in web development.
View the video presentation in full here: https://youtu.be/32J-5Y5yDS8
Like every move (htink country, house or job) moving from 7 to 8 is not without its stresses and challenges. That said successful upgrades are easily achieved; success is in the planning. This presentation will advise on key steps to prepare for your upgrade: recommendations, pitfalls to avoid and sage advice from our team of client support engineers.
This presentation will outline the tools available to support every stage of your campaign performance. See how to run fully integrated marketing campaigns. See how to nurture website traffic and conversions and create more effective campaign performance through A/B testing and more.
T44u 2015, marketing analytics data driven decision makingTerminalfour
Whether you're a marketer or you work with marketing teams the success of your institution's online strategy is determined by the activities you choose to do. But what works? What performed? What failed? Doing the right things is based on having the right information at hand. This session focuses on intelligent use of marketing analytics; decision making driven by evidence.
View the video presentation in full here: https://youtu.be/OqFYN0Y3w1M
This presentation will focus on removing the myths about migrations, a guide to the intelligent pre-migration preparation and includes a demonstration of TERMINALFOUR's Automated migration tool in action.
View the presentation in full here: https://youtu.be/NxCfUbvpSDc
The TERMINALFOUR Professional Services team continue to build upon the gift that is our sample data site; a resource pool of modules that can be imported into client websites (which can be tailored, uniquely branded and fully responsive) to improve performance without investing heavily in resources.
Watch the video in full here: https://youtu.be/DtY5ceesxis
Transforming your team & your tools to own the web: Connecticut College Terminalfour
Josh Jensen, Director of Marketing Communications at Connecticut College,outlines the College’s multi-year, multi-phase approach to building a modern web presence. From building a case internally, to reshaping the approach to staffing, and managing a limited budget to achieve big goals. Hear about the challenges and successes; check out a sneak-peek of their new site design (another exclusive), and hear where they are going next. Click here to view the presentation on YouTube: http://bit.ly/1wrrYqL
University of Liverpool: TERMINALFOUR & App Development- Making the Most of y...Terminalfour
This presentation will outline how the University of Liverpool have begun to integrate TERMINALFOUR into the app development process. It'll cover storing content suitable for use within apps, publishing content as JSON and XML for app consumption, re-purposing existing web content for use within apps and much more. Click here to view the presentation on YouTube: http://bit.ly/1rTexPt
Personalised Portals: The Path to Student Engagement: EVMS- t44u 2014 Terminalfour
All the hard work that has been done to recruit students yet so many universities & colleges take their eye off the ball when it comes to continuing the engagement. What about student retention? How is your institute creating an environment that keeps the student invested? Don't take their commitment, participation or fee for granted. East Virginia Medical School's Natalie Semmler outlines how its personalised student portal has been developed to encourage engagement, communication & retention. Click here to watch the presentation on YouTube: http://bit.ly/1yN7jwI
Social media: Connecting their networks with your website-mStoner: t44uTerminalfour
Your website should be the hub for all your institution's communications. And because social media is such a valuable way to connect with and engage constituents, they should be integrated into your site. Michael Stoner, president of mStoner, will look at why this is essential, explore some great examples from colleges and universities around the world, and suggest ways in which TERMINALFOUR makes this kind of integration easy for you to accomplish. Click here to view the video presentation on YouTube: http://bit.ly/1HYNmau
Newcastle University: Content migration made easyTerminalfour
A look at Newcastle University's recent developments using the TERMINALFOUR Java API- including a one-click import tool and a drag-and-drop media file uploader. http://bit.ly/1tLMBa5
Collaborative Working: University of Sunderland & Roundhouse Digital Terminalfour
The University of Sunderland & Roundhouse Digital outline the best approach for collaborative working between universities and agencies. Using the new University of Sunderland in London Microsite as a case-study they will showcase the innovative developments that resulted out of working in partnership and the tools and processes involved in multi-team production. Click here to view the video of this presentation on YouTube: http://bit.ly/15ODFN9
East Virginia Medical School works with iFactory to retrofit their public and portal sites to be fully responsive. See how they worked together to not only surmount obstacles (usability, layouts, deployment) but establish design rules that allow EVMS to roll out new responsive sites over time. Click here to view the full presentation on YouTube: http://bit.ly/1rXq2zL
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Remember this guy?It all started so well for himI mean, everybody knew he wasn’t a great communicator but he was a great man with a great mind
My enduring memory of him will be how he liked to talk about himself, how HE had ended boom and busthow he’d saved the world after it nearly went bustHe loved to talk about himself
Here he is talking about himself again
I guess the country’s most enduring memory of GB is this thoughThat bloody graphic!!<<transition>> I like that they rebranded it halfway through the recession – rebranding recession eh, I suppose it was one way of keeping a bad story fresh With all the bad news going around, job losses, budget deficits, public sector cuts one could be forgiven for thinking that there was no good news to be had at all.
No so actuallyIn fact those of us in the digital marketing business were sitting there with something of a smug look on our faces You see, for years leading up to the start of the recession in 2008, we’d all been revelling in predictions the demise of traditional media and traditional advertising. We’d all read the stories about how brands were going to shift theiir marketing budgets away from traditional media (press/tv/radio etc) to digital media but as the recession really began to bite, we began to see this happening. ************************************************At thst start of 2009, a YouGov poll predictedthat 42% of UK marketers foresaw their digital spend increasing. 21% said they would cut TV advertising, 26% print and newspaper spend, and 29% magazine advertising.Outdoor, radio and cinema advertising would fare no better, with 18% predicting budget cuts for outdoor and radio each, and 17% for cinema.The research firm’s assessment for 2009 is that “only the Internet would remain positive.” Online advertising is expected to grow 7% in the United States in 2009 and, by 2010, should make up 14% of overall ad spend.**************************************************Typifying the move from offline to online marketing spend is Electrolux. Whereas the company has been spending 80% of its £50/$73 Million pan-European marketing budget on TV and posters, in 2009 its investment in television will be slashed to less than 40% and outdoor to a maximum of 10%. Alexander Darwazeh, senior brand director for Europe, the Middle East and Africa, predicts that, while marketing budget will remain the same depending on market conditions, ”we’ll be moving aggressively out of broadcast and billboards and into customer relationship management, the internet and experiential.”**************************************************But this talk isn’t really about what’s been happening, it’s about what’s going to happen from here on in. Here’s three predictions
Advertising as we know it will cease to exist.Static mass media (fixed location, fixed time-slot) will become niche.Relevancy will rule.Permission will rule.Courtesy will rule.
The dissapearance of mass media advertising will change the very nature of agencies – those that survive will have stopped pissing their client’s money away on banner ads and adopted new business models that are based on how people work rather than on how advertising works.They’ll have adopted new marketing paradigms which are based on Marketing to the ‘social web’Being aggregators rather than broadcasters Community & content will become the marketers new jobAggregate/provide compelling contentCreate retail environments that customers want to visitParticipate in the public arenaAs you produce content, you become a mediumIndividuals and companies are becoming mediaMarketing has always had to shape itself around media
They will understand people – and know that they have to get intimate with their customers in order to penetrate their personal firewalls.If you don’t play by my rules I’ll block you.I am my mediaMy prime-time is when I say it is.If you want to reach me you have to know me.I’ll let you in when it suits me.Interactions with brand will become increasingly important:Creating engaging contentProviding exceptional experiencesMy relationship with your brand will be one-to-one.
6 degrees of separation
We’re all just a click away.Social networking application has brought us all closer together.Finding old friends and creating new ones has never been easier.And communicating has never been easier. We can: text, chat, message, VoIP, email, join cliques, groups, networks, poke, throw sheep and smear with peanut butter.Or to expose ourselves, lay our lives open: our likes, dislikes, tastes in music, movies, literature, our career paths, education
After years of promise, the web will move fully to mobile phones – no doubt!
At the moment, most businesses are launching with apps but I think apps are a temporary phase in the evolution of mobile. Ultimately, the world will to move towards mobile websites. If you think about it we’ve kind of been here before - In the late 90s, it was common for companies to spend a fortune on Flash websites but they soon learned that Flash was cumbersome, slow to load, expensive to build, and hard to update, and moved on to HTML.It seems to me that the exact same thing has replayed itself on the iPhone. Companies have paid a lot of money for an iPhone app. Now they have to keep the iPhone app in sync with their regular web site, and have to add additional native apps, each at a high price point, due to the hypergrowth of Android and now newly viable platforms like Windows Phone 7.During this transitional phase however, apps have and will allow businesses to experiment on mobile business models right now – to deliver a quality experience to consumers and to work out what they can and can’t do on mobile – ultiamtely to figure out how they make it a new revenue generator.HTML 5 will offer a cross-platform solution that will include the functions businesses need to deliver a high quality, highly functional mobile web experiences.
In fact the transition is already starting to happen ....In the US, banks and airlines, commonly seen as technology laggards, are well ahead of the rest of the industry when it comes to mobile access to their systems. Banks and airlines are deploying highly functional, HTML5 mobile optimized websites that offer a high level of functionality relative to their full-fledged websites and existing iPhone apps.
What the app stores have show quite clearly is that people will pay for mobile content they value. In fact, the billing relationship which apple has with its online subscribers is what lies at the heart of the success of the app store. For some people, iTunes is the web for when it comes to digital content - closely followed by Faccebook - once facebook introduces some unified microbilling system system (which it will) and this spreads out to the web, I think we’ll see a host of ‘traditional’ subscription models hit the wall as people ditch them in favour of pick and mix style content consumption. Ultimately to emulate the successof the app store publishers will have to crack their billing relationship with users.