This is a Direct Mail branding message I wrote to promote American Standard home comfort systems.

1. When the air inside
your home is this clean,
why would you ever
want to go outside?
a mer icans tandarda ir.com

2. American Standard high-efficiency heating and cooling systems are designed to do a lot more than just keep your home the perfect temperature
year in and year out. Thanks to our revolutionary AccuCleanTM whole house air filtration system, they eliminate up to an extraordinary 99.98%
of airborne contaminants from the filtered air in your home. Making the air cleaner inside, significantly
cleaner than the air outside. So you may just be inspired to set up camp indoors permanently.

3. When the air inside
your home is this clean,
why would you ever
want to go outside?
a mer icans tandarda ir.com

4. American Standard high-efficiency systems do more than keep your home the perfect temperature year in and year out. Our revolutionary
AccuClean™ whole house air filtration system eliminates up to an extraordinary 99.98% of airborne contaminants from the filtered air in your home.
Making it healthier for everyone in your family, winter, spring, summer and fall. So, if you don’t yet own
an American Standard system, maybe it’s time for you to take the plunge.