The new Wheaties Fuel cereal was developed by the men pictured but was not tested on lab rats first. It provides a bold honey cinnamon crunch and is intended to deliver long-lasting energy when it is needed most.
1. Let’s just say we didn’t test it on lab rats.
New Wheaties Fuel was developed with the help of the gentlemen you see here. For a bold, honey,
cinnamon crunch that delivers long-lasting energy where it matters most–when you need it most.