8. Multiple-media tactics that lead toward
one outcome: marketing that drives
loyalty and purchase
Paid Media
Engagement
with your brand
Earned Media Ongoing
sustained
Owned Media
relationship
11. We explored 3 areas:
1. Your Business Objective
2. Consumer mindset
3. Consumer online behavior
• what are they searching for
• what are they experiencing
• how does the competition stack-up
What we found
12.
13. Fanatic Tennis Junky, knows more than the
basic detail, seeking something
special
Grooved Tennis Patrons that have a fair
understanding and familiarity
Consumer Seeking clear and direct answers
Very inexperienced and
impressionable
Reaction and experience in mind
16. Enrich
What is your audience searching for?
Tennis lessons
Tennis Leagues
Tennis adults
Indoor Tennis
kids tennis The top 20 Tennis Club-relevant search terms drive
Tennis lesson Queens
Tennis lessons nyc
Tennis passport will appear in search results
for the top 10 search terms After school
Tennis Camp
Tennis clinics Tennis clubs
Clay courts
17. Enrich
What is your audience searching for?
The top 20 Tennis Club-relevant search terms drive
1,000,000
18. Where are they going?
Bumble Bee Tennis is commanding many
of these terms, results for top words take
you to several sites: Actual web pages,
Google Places. Collective Marketing is
driving Tennis passport up to top search
positions
19. Where are they going?
Bumble Bee Tennis is commanding many
of these terms, results for top words take
you to several sites: Actual web pages,
Google Places. Collective Marketing is
driving Tennis passport up to top search
positions
20. Enrich
Easy Club navigation with
flash created slide. Linking each
club profile to its official homepage
Personalized club
descriptions and programs
-Pro shop
-Gyms
- Surface
22. Through our Passport we drive quality traffic to your
Beautiful
Product Driven
Information
23. velocidi / Strategic Creative Platform in Digital / Dolby
Search: an unprecedented opportunity
24. Tennis Passport collective marketing will improve
overall search visibility and positioning for targeted
search terms and display ads
Reduce wasteful spending by clubs
competing for the best search positions
with little targeting of the audience.
Google and Bing increases revenue as
tennis clubs compete for top ad space
25.
26. Through our keyword research we determined the average cost-per-click
for Search ads and display ads is $2.30 and the cost of actual conversions were a lot higher. If a
web surfer clicks on an ad there is no guarantee that the tennis club will be relevant to their
geographic location. Our network of affiliated tennis clubs reduces the cost of conversions as these
potential customers choose the clubs that actually best suit them, we call this market ranging.
30. Enrich
Our Digital Marketing Strategy
Digital Display Marketing
Social Media
Search Engine Marketing
Digital Marketing + Traditional Marketing = Unified Marketing
The metrics for traditional marketing have to do with the size of the audience to whom the ad was shown. It is
usually impossible to draw a“straight line” between investment and return on investment. Digital Marketing
metrics-display, search, social etc all have to do with actions that users take-like clicking an ad or typing in a
search. Our goal is to offer digital solutions to compliment your existing marketing
32. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
33. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
34. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
Our unified platform and tactics solve for your challenges by:
35. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
Our unified platform and tactics solve for your challenges by:
•Finding and engaging the audience
•Locating and driving online traffic to
your website
36. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Our strategic platform and working through collective
marketing will have measurable results, unlike traditional
marketing
Our unified platform and tactics solve for your challenges by:
•Finding and engaging the audience •Stay ahead the competition
•Locating and driving online traffic to •Harness the search opportunity
your website
38. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Find & engage the Locate & drive Stay ahead of the
Origin audience Traffic competition
Harness search
Social Community
Tennis Audience
Website User
Intelligence
Join Tennis Clubs
39. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Find & engage the Locate & drive Stay ahead of the
Origin audience Traffic competition
Harness search
Social Community
Tennis Audience
Website User
Intelligence
Join Tennis Clubs
40. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Find & engage the Locate & drive Stay ahead of the
Origin audience Traffic competition
Harness search
Social Community
Tennis Audience
Website User
Intelligence
Join Tennis Clubs
41. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Find & engage the Locate & drive Stay ahead of the
Origin audience Traffic competition
Harness search
Social Community
Tennis Audience
Website User
Intelligence
Join Tennis Clubs
42. velocidi / Strategic Creative Platform in Digital / Dolby
Measuring success
Find & engage the Locate & drive Stay ahead of the
Origin audience Traffic competition
Harness search
Social Community
Tennis Audience
Website User
Intelligence
Join Tennis Clubs