Slides utilisés lors de la conférence organisée le 11 avril 2011 (Illkirch) lors du débat sur les tendances du Web 2.0 organisé par GreenIvory et ENSIIE à l'ISU.
Cet événement a regroupé plus de 120 personnes. Pour continuer à en discuter: http://blog.greenivory.fr/2011/04/13/retour-sur-la-conference-a-la-decouverte-des-nouvelles-tendances-du-web/.
#w2e #w2esxb
A la découverte des nouvelles tendances du web (Mulhouse Edition)Jean-Georges Perrin
Conférence de Jean-Georges Perrin (GreenIvory) à la CCI SAM (Sud Alsace - Mulhouse), organisée par Martine Zussy.
Sujets abordés: Web social, référencement (SEO), SMO...
Tags son palabras clave asociadas a un contenido que ayudan a clasificar los temas del blog. Se colocan en el campo de etiquetas para identificar el tema, separando cada palabra con una coma. Creative Commons permite compartir creatividad y conocimiento a través de licencias gratuitas. WordPress es un sistema de gestión de contenidos enfocado a la creación de sitios web, especialmente blogs que se actualizan regularmente. Un blog es un sitio que recopila artículos cronológicamente, donde los lectores pueden comentar y el autor responder, estableciendo
Paul Henry, a TV show host, asks the Prime Minister questions in an interview that promote stereotyping of immigrants. When asking about choosing a new Governor General, Paul Henry questions whether the current Governor General is even a New Zealander and suggests choosing someone who "looks and sounds like a New Zealander." The Prime Minister responds that the Governor General was born in New Zealand, but does not further challenge Paul Henry's comments. The summary highlights how the discourse constructs reality in a way that tolerates racist language and portrays immigrants and their families as unable to fully become New Zealanders.
Este documento resume la historia de Avnet, una compañía líder en distribución de componentes electrónicos. Comenzó en los años 1920 vendiendo piezas sobrantes de radio en Estados Unidos. Desde entonces, ha crecido hasta operar en más de 70 países y convertirse en una de las mayores distribuidoras industriales del mundo. Su estrategia global es multinacional, permitiendo flexibilidad regional, mientras que su principal competidor Arrow tiene una estrategia más transnacional de un solo sistema global.
Empresa S.A. desea implementar un sistema ERP para integrar sus procesos ante un crecimiento acelerado. Nombrará un Director Ejecutivo, un Director de Proyecto y Directores por área funcional. El objetivo es optimizar procesos, mejorar el acceso a información y controlar la empresa de forma integral mediante el ERP.
This document is a bachelor's thesis that examines using cork waste to remove copper and chromium from aqueous solutions. It conducted kinetic and equilibrium batch experiments using raw cork and biochar produced from cork to compare their sorption efficiency. The raw cork experiments showed pH-dependent removal of 61.5% of chromium at pH 3 and 55.6% of copper at pH 6. Biochar produced from cork had a high specific surface area of 300 m2/g and was also able to sorb copper and chromium. Kinetic data showed chromium adsorption was best using biochar, while equilibrium data fitting indicated Freundlich model described adsorption of both metals onto biochar better than Langmuir model. The results suggest raw cork and
Benjamin Guinebertière - Microsoft Azure: Document DB and other noSQL databas...NoSQLmatters
When deploying your service to Microsoft Azure, you have a number of options in terms of noSQL: you can install databases on Linux or Windows virtual machines by yourself, or via the marketplace, or you can use open source databases available as a service like HBase or proprietary and managed databases like Document DB. After showing these options, we'll show Document DB in more details. This is a noSQL database as a service that stores JSON.
Sheena's Place is a non-profit organization that provides support groups and services free of charge to individuals affected by eating disorders. In 2011, they helped over 969 people through 83 support groups and other services. Their annual report highlights that 46% of clients are aged 20-29, showing the need for their young adult support group. It also discusses the success of their new strategic plan and two-year Expressive Arts campaign. Client surveys show high satisfaction with the support and sense of community provided at Sheena's Place. The organization relies on donations and fundraising to continue their programs.
A la découverte des nouvelles tendances du web (Mulhouse Edition)Jean-Georges Perrin
Conférence de Jean-Georges Perrin (GreenIvory) à la CCI SAM (Sud Alsace - Mulhouse), organisée par Martine Zussy.
Sujets abordés: Web social, référencement (SEO), SMO...
Tags son palabras clave asociadas a un contenido que ayudan a clasificar los temas del blog. Se colocan en el campo de etiquetas para identificar el tema, separando cada palabra con una coma. Creative Commons permite compartir creatividad y conocimiento a través de licencias gratuitas. WordPress es un sistema de gestión de contenidos enfocado a la creación de sitios web, especialmente blogs que se actualizan regularmente. Un blog es un sitio que recopila artículos cronológicamente, donde los lectores pueden comentar y el autor responder, estableciendo
Paul Henry, a TV show host, asks the Prime Minister questions in an interview that promote stereotyping of immigrants. When asking about choosing a new Governor General, Paul Henry questions whether the current Governor General is even a New Zealander and suggests choosing someone who "looks and sounds like a New Zealander." The Prime Minister responds that the Governor General was born in New Zealand, but does not further challenge Paul Henry's comments. The summary highlights how the discourse constructs reality in a way that tolerates racist language and portrays immigrants and their families as unable to fully become New Zealanders.
Este documento resume la historia de Avnet, una compañía líder en distribución de componentes electrónicos. Comenzó en los años 1920 vendiendo piezas sobrantes de radio en Estados Unidos. Desde entonces, ha crecido hasta operar en más de 70 países y convertirse en una de las mayores distribuidoras industriales del mundo. Su estrategia global es multinacional, permitiendo flexibilidad regional, mientras que su principal competidor Arrow tiene una estrategia más transnacional de un solo sistema global.
Empresa S.A. desea implementar un sistema ERP para integrar sus procesos ante un crecimiento acelerado. Nombrará un Director Ejecutivo, un Director de Proyecto y Directores por área funcional. El objetivo es optimizar procesos, mejorar el acceso a información y controlar la empresa de forma integral mediante el ERP.
This document is a bachelor's thesis that examines using cork waste to remove copper and chromium from aqueous solutions. It conducted kinetic and equilibrium batch experiments using raw cork and biochar produced from cork to compare their sorption efficiency. The raw cork experiments showed pH-dependent removal of 61.5% of chromium at pH 3 and 55.6% of copper at pH 6. Biochar produced from cork had a high specific surface area of 300 m2/g and was also able to sorb copper and chromium. Kinetic data showed chromium adsorption was best using biochar, while equilibrium data fitting indicated Freundlich model described adsorption of both metals onto biochar better than Langmuir model. The results suggest raw cork and
Benjamin Guinebertière - Microsoft Azure: Document DB and other noSQL databas...NoSQLmatters
When deploying your service to Microsoft Azure, you have a number of options in terms of noSQL: you can install databases on Linux or Windows virtual machines by yourself, or via the marketplace, or you can use open source databases available as a service like HBase or proprietary and managed databases like Document DB. After showing these options, we'll show Document DB in more details. This is a noSQL database as a service that stores JSON.
Sheena's Place is a non-profit organization that provides support groups and services free of charge to individuals affected by eating disorders. In 2011, they helped over 969 people through 83 support groups and other services. Their annual report highlights that 46% of clients are aged 20-29, showing the need for their young adult support group. It also discusses the success of their new strategic plan and two-year Expressive Arts campaign. Client surveys show high satisfaction with the support and sense of community provided at Sheena's Place. The organization relies on donations and fundraising to continue their programs.
An introduction to data engineering & data science using Apache Spark and Java.
Get Spark in Action 2e, at http://jgp.ai/sia.
In this presentation, I start by loading a few CSV files in Spark (ingestion) and displaying them through the help of this new tool I build, dṛṣṭi.
As you can expect, I clean the data, join it, transform it, and continue to visualize it through dṛṣṭi.
I use Delta Lake to create a cache for my data and explain what imputation is and show I can use imputation on my datasets to add the missing datapoints.
I then use Spark on simple linear regressions to predict/forecast data.
dṛṣṭi is open source (Apache 2 license) and is available at: https://github.com/jgperrin/ai.jgp.drsti.
All the labs are available at https://github.com/jgperrin/ai.jgp.drsti-spark.
Apache Spark v3 is a new milestone for the Big Data framework. In this session, you will (re)discover what Spark is, learn about the new features in its third major version, and go through a complete end-to-end project.
I like to call Spark an Analytics Operating Systems. It is offering far more than just a framework or a library. I will explain why. Spark v3 is the latest major evolution. It was released mid-June 2020 and adds impressive new features. After looking at them from a high level, I will detail a few of my favorites.
Finally, as we all like code (well, at least I do), I will demonstrate a complete data & AI pipeline looking at Covid-19 data.
Key takeaways: Spark as an Analytics OS, Spark v3 highlights, building data/AI pipelines/models with Spark.
Audience: software engineers, data engineers, architects, data scientists.
This document provides an agenda and slides for a presentation on introducing big data concepts using open source tools. The presentation covers ingesting and analyzing sample data using Spark SQL, including joining datasets to count the number of books by author. It also demonstrates basic machine learning by loading sample revenue data, applying data quality rules to correct anomalies, and using linear regression to predict revenue for a party of 40 guests. The goal is to make big data concepts accessible to audiences of all experience levels.
Jean Georges Perrin discusses how Spark is an analytics operating system that IBM builds many of its data products on top of. Spark provides a unified API and runs on distributed hardware, with distributed, analytics, and application layers. IBM contributes to Spark's development and communities, and builds products like Db2, Event Store, and Cloud Private for Data using Spark.
"Big Data made easy with a Spark" is the presentation I gave for ATO (AllThingsOpen) 2018.
In this hands-on session, you will learn how to do a full Big Data scenario from ingestion to publication. You will see how we can use Java and Apache Spark to ingest data, perform some transformations, save the data. You will then perform a second lab where you will run your very first Machine Learning algorithm!
Those slides were used for NC Tech's lunch and learn on Aug. 22 2018.
This lunch and learn, hosted by Veracity Solutions, you will learn how Spark can help your business build a pragmatic technology roadmap to AI (Artificial Intelligence), Machine Learning, and Big Data analytics. Apache Spark is a wonderful platform for distributed data processing and analytics, but how is it used by different organizations? How difficult is it to on-board a team, what technology do they need to master before on-boarding, do they have to master Scala or simply use their Java skills? You will find answers to those questions, get a realistic perspective on the platform, and see code (because we are all a bit geeks, right?)
Full link to the event: https://www.nctech.org/events/event/2018/lunch-and-learn-august22.html.
Spark Summit Europe Wrap Up and TASM State of the CommunityJean-Georges Perrin
On 12/12, we held our Spark meetup at IBM, called Winter 3x30. Those are the slides I used for both introducing the state of our community, TASM (Triangle Apache Spark Meetup) as well as a Spark Summit Europe Wrap Up.
I strongly believe in the combination of Apache Spark with Java. In this tutorial, prepared for NCDevCon, we are going through the basics of Spark as well as 2 examples: a basic ingestion and an analytics example based on joins & group by. Follow me @jgperrin.
This document summarizes Jean Georges Perrin's notes from attending the 2017 Spark Summit. Some key points include:
- The Summit had nearly 3000 attendees across 11 tracks and 50 sponsors. Significant growth was seen in the Spark community.
- Spark 2.2 announcements focused on new features like a cost-based optimizer, structured streaming, and easier Python support.
- Databricks announced new contributions around deep learning and streaming performance.
- Sessions covered topics like machine learning as a service, natural language processing with Spark, and using Spark with GPUs/FPGAs.
- Takeaways highlighted the performance improvements in Spark 2.2, and that analytics on GPUs/FPGAs is an emerging
Used for teaching HTML to middle school children (6th, 7th, and 8th graders) in a "game way" with some immediate gratification. Feedback much appreciated: jgp@jgp.net.
2CRSI presentation for ISC-HPC: When High-Performance Computing meets High-Pe...Jean-Georges Perrin
On July 9th 2015, 2CRSI announced its latest storage system: 2U24NVMe, which features 24 NVMe SSD drives, which are individually 10 to 12 times faster than SATA/SAS SSD. Jean Georges Perrin, 2CRSI Corporation's COO introduces you to this wonderful solution... and more. This presentation was given first on July 13th 2015 at the ISC HPC conference in Frankfurt, Germany.
Vision stratégique de l'utilisation de l'(Open)Data dans l'entrepriseJean-Georges Perrin
Vision d'une stratégie d'utilisation de l'OpenData avec définition, éco-système, freins et solutions possibles pour lever ces freins.
Proposition de la création d'un consortium d'acteurs privés & publics.
Présentation par Jean Georges Perrin, GreenIvory (http://greenivory.fr/) dans le cadre d'un atelier Rhenatic (http://www.rhenatic.eu/).
Presentation done for the AdriaUG on May 23rd 2012 in Zagreb, Croatia.
This is an updated version of the presentation done in 2010 at the IIUG conference in Overland Park, KS, USA.
Version de la présentation utilisée pour les DCF (Dirigeants Commerciaux de France) le 9 janvier 2012 près de Colmar, Alsace.
Adapté de la présentation faite à la CCI Alsace de Strasbourg en octobre 2011.
Conférence faite à la CCI de Strasbourg le 11 octobre 2011, pour illustrer le fait de mieux utiliser son site web pour mieux vendre.
Les exemples sont des réalisations mettant en oeuvre les technologies de GreenIvory.
Découvrir GreenIvory:
http://greenivory.fr/
Découvrir nos success stories:
http://greenivory.fr/success-stories.html
- GreenIvory provides tools to measure performance on the internet, give companies a positive online image, measure marketing impacts, and learn from competitors.
- Their products include tools to enrich website content, take back control of online reputation, and increase traffic.
- Customers in various industries and countries use GreenIvory's tools to animate websites, increase sales, boost groups of companies, and analyze and enrich content.
MashupXFeed et la stratégie éditoriale - Workshop Activis - GreenIvoryJean-Georges Perrin
Présentation de Jean-Georges Perrin (CEO de GreenIvory) sur la mise en place d'une stratégie éditoriale et d'autres exemples d'utilisation de MashupXFeed. Détail sur les fermes de contenu.
MashupXFeed et le référencement - Workshop Activis - GreenivoryJean-Georges Perrin
Présentation de Présentation de Xavier-Noël Cullmann (Technico-Commercial Activis) sur les bénéfices de MashupXFeed dans le cadre de l'utilisation pour du référencement. Focus sur le duplicate content.
An introduction to data engineering & data science using Apache Spark and Java.
Get Spark in Action 2e, at http://jgp.ai/sia.
In this presentation, I start by loading a few CSV files in Spark (ingestion) and displaying them through the help of this new tool I build, dṛṣṭi.
As you can expect, I clean the data, join it, transform it, and continue to visualize it through dṛṣṭi.
I use Delta Lake to create a cache for my data and explain what imputation is and show I can use imputation on my datasets to add the missing datapoints.
I then use Spark on simple linear regressions to predict/forecast data.
dṛṣṭi is open source (Apache 2 license) and is available at: https://github.com/jgperrin/ai.jgp.drsti.
All the labs are available at https://github.com/jgperrin/ai.jgp.drsti-spark.
Apache Spark v3 is a new milestone for the Big Data framework. In this session, you will (re)discover what Spark is, learn about the new features in its third major version, and go through a complete end-to-end project.
I like to call Spark an Analytics Operating Systems. It is offering far more than just a framework or a library. I will explain why. Spark v3 is the latest major evolution. It was released mid-June 2020 and adds impressive new features. After looking at them from a high level, I will detail a few of my favorites.
Finally, as we all like code (well, at least I do), I will demonstrate a complete data & AI pipeline looking at Covid-19 data.
Key takeaways: Spark as an Analytics OS, Spark v3 highlights, building data/AI pipelines/models with Spark.
Audience: software engineers, data engineers, architects, data scientists.
This document provides an agenda and slides for a presentation on introducing big data concepts using open source tools. The presentation covers ingesting and analyzing sample data using Spark SQL, including joining datasets to count the number of books by author. It also demonstrates basic machine learning by loading sample revenue data, applying data quality rules to correct anomalies, and using linear regression to predict revenue for a party of 40 guests. The goal is to make big data concepts accessible to audiences of all experience levels.
Jean Georges Perrin discusses how Spark is an analytics operating system that IBM builds many of its data products on top of. Spark provides a unified API and runs on distributed hardware, with distributed, analytics, and application layers. IBM contributes to Spark's development and communities, and builds products like Db2, Event Store, and Cloud Private for Data using Spark.
"Big Data made easy with a Spark" is the presentation I gave for ATO (AllThingsOpen) 2018.
In this hands-on session, you will learn how to do a full Big Data scenario from ingestion to publication. You will see how we can use Java and Apache Spark to ingest data, perform some transformations, save the data. You will then perform a second lab where you will run your very first Machine Learning algorithm!
Those slides were used for NC Tech's lunch and learn on Aug. 22 2018.
This lunch and learn, hosted by Veracity Solutions, you will learn how Spark can help your business build a pragmatic technology roadmap to AI (Artificial Intelligence), Machine Learning, and Big Data analytics. Apache Spark is a wonderful platform for distributed data processing and analytics, but how is it used by different organizations? How difficult is it to on-board a team, what technology do they need to master before on-boarding, do they have to master Scala or simply use their Java skills? You will find answers to those questions, get a realistic perspective on the platform, and see code (because we are all a bit geeks, right?)
Full link to the event: https://www.nctech.org/events/event/2018/lunch-and-learn-august22.html.
Spark Summit Europe Wrap Up and TASM State of the CommunityJean-Georges Perrin
On 12/12, we held our Spark meetup at IBM, called Winter 3x30. Those are the slides I used for both introducing the state of our community, TASM (Triangle Apache Spark Meetup) as well as a Spark Summit Europe Wrap Up.
I strongly believe in the combination of Apache Spark with Java. In this tutorial, prepared for NCDevCon, we are going through the basics of Spark as well as 2 examples: a basic ingestion and an analytics example based on joins & group by. Follow me @jgperrin.
This document summarizes Jean Georges Perrin's notes from attending the 2017 Spark Summit. Some key points include:
- The Summit had nearly 3000 attendees across 11 tracks and 50 sponsors. Significant growth was seen in the Spark community.
- Spark 2.2 announcements focused on new features like a cost-based optimizer, structured streaming, and easier Python support.
- Databricks announced new contributions around deep learning and streaming performance.
- Sessions covered topics like machine learning as a service, natural language processing with Spark, and using Spark with GPUs/FPGAs.
- Takeaways highlighted the performance improvements in Spark 2.2, and that analytics on GPUs/FPGAs is an emerging
Used for teaching HTML to middle school children (6th, 7th, and 8th graders) in a "game way" with some immediate gratification. Feedback much appreciated: jgp@jgp.net.
2CRSI presentation for ISC-HPC: When High-Performance Computing meets High-Pe...Jean-Georges Perrin
On July 9th 2015, 2CRSI announced its latest storage system: 2U24NVMe, which features 24 NVMe SSD drives, which are individually 10 to 12 times faster than SATA/SAS SSD. Jean Georges Perrin, 2CRSI Corporation's COO introduces you to this wonderful solution... and more. This presentation was given first on July 13th 2015 at the ISC HPC conference in Frankfurt, Germany.
Vision stratégique de l'utilisation de l'(Open)Data dans l'entrepriseJean-Georges Perrin
Vision d'une stratégie d'utilisation de l'OpenData avec définition, éco-système, freins et solutions possibles pour lever ces freins.
Proposition de la création d'un consortium d'acteurs privés & publics.
Présentation par Jean Georges Perrin, GreenIvory (http://greenivory.fr/) dans le cadre d'un atelier Rhenatic (http://www.rhenatic.eu/).
Presentation done for the AdriaUG on May 23rd 2012 in Zagreb, Croatia.
This is an updated version of the presentation done in 2010 at the IIUG conference in Overland Park, KS, USA.
Version de la présentation utilisée pour les DCF (Dirigeants Commerciaux de France) le 9 janvier 2012 près de Colmar, Alsace.
Adapté de la présentation faite à la CCI Alsace de Strasbourg en octobre 2011.
Conférence faite à la CCI de Strasbourg le 11 octobre 2011, pour illustrer le fait de mieux utiliser son site web pour mieux vendre.
Les exemples sont des réalisations mettant en oeuvre les technologies de GreenIvory.
Découvrir GreenIvory:
http://greenivory.fr/
Découvrir nos success stories:
http://greenivory.fr/success-stories.html
- GreenIvory provides tools to measure performance on the internet, give companies a positive online image, measure marketing impacts, and learn from competitors.
- Their products include tools to enrich website content, take back control of online reputation, and increase traffic.
- Customers in various industries and countries use GreenIvory's tools to animate websites, increase sales, boost groups of companies, and analyze and enrich content.
MashupXFeed et la stratégie éditoriale - Workshop Activis - GreenIvoryJean-Georges Perrin
Présentation de Jean-Georges Perrin (CEO de GreenIvory) sur la mise en place d'une stratégie éditoriale et d'autres exemples d'utilisation de MashupXFeed. Détail sur les fermes de contenu.
MashupXFeed et le référencement - Workshop Activis - GreenivoryJean-Georges Perrin
Présentation de Présentation de Xavier-Noël Cullmann (Technico-Commercial Activis) sur les bénéfices de MashupXFeed dans le cadre de l'utilisation pour du référencement. Focus sur le duplicate content.
A la 23e position au classement général, le Luxembourg enregistre son plus mauvais résultat à ce jour. Cela témoigne de l’indéniable perte de compétitivité du pays. La dégradation des résultats du Luxembourg est continue depuis 2021 et particulièrement rapide depuis l’année 2022, le pays perdant 10 places en seulement 2 ans, entre 2022 et 2024.
Libérer le Potentiel à l'Ère de la Transformation Numérique pour des Organisa...Mohamed Bouanane
À l'ère de l'Intelligence Artificielle (IA) et dans le monde interconnecté et à l'évolution hyperrapide d'aujourd'hui, la transformation numérique n'est plus un choix mais un impératif stratégique pour les organisations qui cherchent à devancer la concurrence ou à rendre des services à forte valeur ajoutée pour leurs clients ou leurs administrés.
En effet, les organisations sont de plus en plus sous pression pour s'adapter et exploiter la puissance des données, de l'analytique et de la transformation numérique afin d’améliorer leur efficacité au quotidien. Avec l'avènement de IA, le potentiel d'amélioration de l'efficacité opérationnelle, d'augmentation de la productivité et de satisfaction des clients et citoyens est plus grand que jamais. Pourtant, de nombreux dirigeants d'entreprises et du secteur public peinent à comprendre par où commencer et comment mesurer l'impact de ces technologies de pointe.
En somme, cet essai explore l’alchimie entre la transformation numérique, la gouvernance et l’intelligence des données, et l’adoption de l’IA pour réinventer les organisations, fournir des services innovants et créer de la valeur pour tous, en comprenant les subtilités de ces forces convergentes.
11. #10 - Je connais le sens de ROFLCopter
‣ Rolling On the Floor Laughing
12. #10 - Je connais le sens de ROFLCopter
‣ Rolling On the Floor Laughing
‣ doing the heliCopter
13. #10 - Je connais le sens de ROFLCopter
‣ Rolling On the Floor Laughing
‣ doing the heliCopter
ThinkGeek:
http://www.thinkgeek.com/tshirts-apparel/unisex/generic/887e/
18. #20 - Je sais que les américains sont pragmatiques
Si tu viens à Bolinas pour
pécher - s’il te plait, jette
le reste de tes appâts à la
mer. Les poissons et les
crabes t’aimeront et,
aussi, ils reviendront !
Photo (C) 2010 GreenIvory / Jean Georges Perrin
19. #12 - Je ne sais pas qui va gagner la guerre HTML 5 contre Flash
‣ La guerre est là...
‣ Qui va gagner?
Photos (C) 2010 GreenIvory / Jean Georges Perrin
20. #9 - Nos Ignite sont aussi bien que les leurs...
‣ J’espère que vous êtes
déjà venu à Ignite
Strasbourg...
Photos (C) 2010 GreenIvory / Jean Georges Perrin
22. Je sais que Facebook plus fort que le “search”
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
23. Je sais que Facebook plus fort que le “search”
Création de la demande
Satisfaction de la
demande
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
24. Je sais que Facebook plus fort que le “search”
Création de la demande
Satisfaction de la
demande
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
25. Je sais que Facebook plus fort que le “search”
Social
Création de la demande
Satisfaction de la
Search
demande
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
26. Je sais que... Débrouille toi tout seul !
Fais le toi, toi-même !
Enseigne Walmart, photo (C) 2011 GreenIvory / Jean Georges Perrin
27. Je sais qu’il faut penser local
101 tips for SEO (C) Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO), photo (C) 2011 GreenIvory / Jean Georges Perrin
28. Bonus - Outil sympa pour comprendre son site
seo-browser.com
29. Je sais que c’est bien d’avoir des fans
Based on Webtrends, photos (C) 2011 GreenIvory / Jean Georges Perrin
30. Je sais que c’est bien d’avoir des fans
‣ Mieux “utiliser” ses fans Facebook
Based on Webtrends, photos (C) 2011 GreenIvory / Jean Georges Perrin
31. Je sais que c’est bien d’avoir des fans
‣ Mieux “utiliser” ses fans Facebook
‣ Attention aux promos
Based on Webtrends, photos (C) 2011 GreenIvory / Jean Georges Perrin
32. Je sais que c’est bien d’avoir des fans
‣ Mieux “utiliser” ses fans Facebook
‣ Attention aux promos
๏ Création d’une dépendances aux réductions
Based on Webtrends, photos (C) 2011 GreenIvory / Jean Georges Perrin
33. Je sais augmenter vos ventes grâce à Facebook
Mettre en avant les produits que les gens “like” le plus sur votre
magasin
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
34. Je sais quelle image choisir...
Bonne image => Plus de ventes
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
35. Je sais quelle image choisir...
Bonne image => Plus de ventes
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
36. Je sais quelle image choisir...
Bonne image => Plus de ventes
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
37. Je sais quelle image choisir...
>> Expérimentation
Bonne image => Plus de ventes
Based on Webtrends, photo (C) 2011 GreenIvory / Jean Georges Perrin
38. Je sais que trop de choix tuent le choix
Objectif : incitation à acheter la version “online”
Conférence Web 2.0 San Francisco 2011, photo (C) 2011 GreenIvory / Jean Georges Perrin
39. Je sais que trop de choix tuent le choix
Paypal + Cartes de crédit ?
Objectif : incitation à acheter la version “online”
Conférence Web 2.0 San Francisco 2011, photo (C) 2011 GreenIvory / Jean Georges Perrin
40. Je sais vendre au Wall Street Journal
Ciblage précis dans les publicités Facebook
Conférence Web 2.0 San Francisco 2011, photo (C) 2011 GreenIvory / Jean Georges Perrin
41. Je sais ce que c’est que le référencement naturel
Bon, je savais déjà, mais un rappel ça fait pas de mal...
101 tips for SEO (C) Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO), photo (C) 2011 GreenIvory / Jean Georges Perrin
42. Je sais que ce que l’on vend, n’est pas...
Expression populaire
Référence catalogue
...toujours ce que le client cherche...
101 tips for SEO (C) Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO), photo (C) 2011 GreenIvory / Jean Georges Perrin
43. Je sais qu’il faut inciter à l’action (call to action)
Incitez clairement à l’action (ne soyez pas subtil)
101 tips for SEO (C) Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO), photo (C) 2011 GreenIvory / Jean Georges Perrin
44. Je sais faire des rencontres
J’aime bien la couleur du pull de la dame du fond...
Photo (C) 2011 GreenIvory / Jean Georges Perrin
45. Je sais faire des Ignite
Et limite...
Photo (C) 2011 GreenIvory / Jean Georges Perrin
46. Je sais ce qu’est la RA
Réalité Augmentée - quelques usages touristiques sympathiques
Photo (C) 2011 GreenIvory / Jean Georges Perrin
47. Je sais qu’on peut militer avec la RA
BP n’a pas super bonne presse en ce moment...
Photo (C) 2011 GreenIvory / Jean Georges Perrin
48. Je sais faire des e-books
Un e-book n’est pas un livre électronique
Photos (C) 2011 GreenIvory / Jean Georges Perrin
49. Je sais toujours pas dessiner
Mais j’aimerais bien
Photo (C) 2011 GreenIvory / Jean Georges Perrin
55. Les métriques c’est important...
Mais elle varie par business model...
But How Am I Doing Compared to Other Companies? Cindy Alvarez (KISSmetrics), Photos (C) 2011 GreenIvory / Jean Georges Perrin
56. Les métriques c’est important...
Mais elle varie par business model...
But How Am I Doing Compared to Other Companies? Cindy Alvarez (KISSmetrics), Photos (C) 2011 GreenIvory / Jean Georges Perrin
57. Les métriques c’est important...
Mais elle varie par business model...
But How Am I Doing Compared to Other Companies? Cindy Alvarez (KISSmetrics), Photos (C) 2011 GreenIvory / Jean Georges Perrin
58. Je sais faire communiquer les développeurs et les créatifs
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
59. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
60. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
‣ Toute l’astuce réside
dans le fait de créer
un référentiel
commun autour de
choses basiques:
๏ Symétrie,
๏ Tension,
๏ Forme,
๏ Texture,
๏ Espace,
๏ ...
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
61. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
‣ Toute l’astuce réside
dans le fait de créer
un référentiel
commun autour de
choses basiques:
๏ Symétrie,
๏ Tension,
๏ Forme,
๏ Texture,
๏ Espace,
๏ ...
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
62. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
‣ Toute l’astuce réside
dans le fait de créer
un référentiel
commun autour de
choses basiques:
๏ Symétrie,
๏ Tension,
๏ Forme,
๏ Texture,
๏ Espace,
๏ ...
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
63. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
‣ Toute l’astuce réside
dans le fait de créer
un référentiel
commun autour de
choses basiques:
๏ Symétrie,
๏ Tension,
๏ Forme,
๏ Texture,
๏ Espace,
๏ ...
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
64. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
‣ Toute l’astuce réside
dans le fait de créer
un référentiel
commun autour de
choses basiques:
๏ Symétrie,
๏ Tension,
๏ Forme,
๏ Texture,
๏ Espace,
๏ ...
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
65. Je sais faire communiquer les développeurs et les créatifs
‣ On sait souvent ce
qu’on ne veut pas
‣ Toute l’astuce réside
dans le fait de créer
un référentiel
commun autour de
choses basiques:
๏ Symétrie,
๏ Tension,
๏ Forme,
๏ Texture,
๏ Espace,
๏ ...
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
66. Je sais utiliser le nombre d’or
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
67. Je sais utiliser le nombre d’or
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
68. Je sais anticiper les besoins des utilisateurs
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
69. Je sais anticiper les besoins des utilisateurs
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
70. Je sais anticiper les besoins des utilisateurs
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
71. Je sais anticiper les besoins des utilisateurs
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
72. Je sais retenir 4 règles
Easy enough?
Design Essentials For Developers, RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI), Photos (C) 2011 GreenIvory / Jean Georges Perrin
73. Je sais que le jeu est important
Il faut penser jeu et mécanique de jeu
Badges Are Not Enough: What Works and What Doesn't In Gamification, Gabe Zichermann (Gamification.Co & Gamification Summit), Photos (C) 2011 GreenIvory / Jean Georges Perrin, Website: http://www.creative-patterns.com
74. Je sais que le jeu est important
Il faut penser jeu et mécanique de jeu
Badges Are Not Enough: What Works and What Doesn't In Gamification, Gabe Zichermann (Gamification.Co & Gamification Summit), Photos (C) 2011 GreenIvory / Jean Georges Perrin, Website: http://www.creative-patterns.com
75. Plus fort que l’eye-tracking
Détection de sourire grâce à la web-cam de votre ordinateur
Keynote, Photo (C) 2011 GreenIvory / Jean Georges Perrin
76. Je sais que cet homme a vu le futur
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
77. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
78. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
‣ Screening : toute surface est écran
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
79. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
‣ Screening : toute surface est écran
‣ Interaction : regardez des enfants avec un iPad
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
80. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
‣ Screening : toute surface est écran
‣ Interaction : regardez des enfants avec un iPad
‣ Sharing : on ne partage pas encore tout (Facebook)
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
81. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
‣ Screening : toute surface est écran
‣ Interaction : regardez des enfants avec un iPad
‣ Sharing : on ne partage pas encore tout (Facebook)
‣ Flowing : tout est dans le flux
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
82. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
‣ Screening : toute surface est écran
‣ Interaction : regardez des enfants avec un iPad
‣ Sharing : on ne partage pas encore tout (Facebook)
‣ Flowing : tout est dans le flux
‣ Accessing : une génération “Always On”
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
83. Je sais que cet homme a vu le futur
Kevin Kelly (Wired), le web en 2020 :
‣ Screening : toute surface est écran
‣ Interaction : regardez des enfants avec un iPad
‣ Sharing : on ne partage pas encore tout (Facebook)
‣ Flowing : tout est dans le flux
‣ Accessing : une génération “Always On”
‣ Generating : par opposition à copie
http://www.techtv.ws/tech-blog/oreillymedia/
2011/03/web-2-0-expo-sf-2011-kevin-kelly/
Kevin Kelly, Wired, photos (C) 2010 GreenIvory / Jean Georges Perrin
89. Je sais que je n’ai pas beaucoup d’amis
915 ce matin sur Facebook...
How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go, paul Adams, Photo (C) 2011 GreenIvory / Jean Georges Perrin
90. Je sais que les Français sont assez nuls en marketing...
Je ne voulais montrer personne...
http://www.youtube.com/watch?v=4mNDYWhRSaw (C) 2009 Dust In Music
91. Je sais qu’il faut se préparer au changement
What to Invest In and What to Build Ben Horowitz (Andreessen Horowitz), Photo (C) 2011 GreenIvory / Jean Georges Perrin
92. Je sais qu’il faut se préparer au changement
What to Invest In and What to Build Ben Horowitz (Andreessen Horowitz), Photo (C) 2011 GreenIvory / Jean Georges Perrin
93. Je sais qu’il faut se préparer au changement
What to Invest In and What to Build Ben Horowitz (Andreessen Horowitz), Photo (C) 2011 GreenIvory / Jean Georges Perrin
94. Je sais qu’il faut se préparer au changement
What to Invest In and What to Build Ben Horowitz (Andreessen Horowitz), Photo (C) 2011 GreenIvory / Jean Georges Perrin
95. Je sais qu’il faut se préparer au changement
What to Invest In and What to Build Ben Horowitz (Andreessen Horowitz), Photo (C) 2011 GreenIvory / Jean Georges Perrin
96. Conclusion
‣ Social
commerce
media, contenu &
‣ Mobile
‣Métriques
Photo (C) 2011 GreenIvory / Jean Georges Perrin
97. Votre agenda...
‣ juin 2011
‣ Strasbourg
‣ Ignite
Strasbourg #4
Ignite Strasbourg #2, photos (C) 2010 GreenIvory / Jean Georges Perrin
98. Votre agenda...
‣ 3 décembre 2011
‣ Mulhouse
‣ TEDxAlsace
June Cohen (TED Conferences), photos (C) 2010 GreenIvory / Jean Georges Perrin / Photos TEDxAlsace (C) 2010 TEDxAlsace
99. Votre agenda...
‣ 3 décembre 2011
‣ Mulhouse
‣ TEDxAlsace
June Cohen (TED Conferences), photos (C) 2010 GreenIvory / Jean Georges Perrin / Photos TEDxAlsace (C) 2010 TEDxAlsace