2016 saw social video take centre stage in the content marketing strategies of sports clubs and sports affiliated brands. We are predicting that 2017 will see the rise of social video as a revenue stream for sports clubs. Read on to find out why…

1. REPORTS@BURSTINSIGHTS.COM WWW.BURSTINSIGHTS.COM
TEN REASONS WHY
SOCIAL VIDEO
IS THE NEXT SPORTS SPONSORSHIP
GOLD RUSH

2. REASON : ONE
THE DECREASING TV
EXPOSURE VALUE
FOR BRAND
SPONSORS

3. BROADCAST BASED SPONSORSHIP
DEALS ARE GETTING
MORE EXPENSIVE
FOR BRANDS £150M
INCREASE IN
KIT SUPPLIER
COSTS TO BRANDS
SINCE 2009/10 SEASON
Burst Insights, 2016

4. …BUT DOMESTIC TV
VIEWING FIGURES ARE
DECREASING
& ONE OF THE BIGGEST
CASUALTIES…
SKY SPORTS
“SUPER SUNDAY”
COVERAGE IS DOWN
-39%
DURING THE 2016/17 SEASON
Bloomberg,2016

5. REASON : TWO
CONSUMERS ARE
SHIFTING TO SOCIAL
VIDEO & BRANDS ARE
FOLLOWING THEM

6. SOCIAL VIDEO GENERATES 1200%
MORE SHARES THAN TEXT & IMAGE
COMBINED
Brightcove,2016
MARKETERS CLAIM VIDEO PRODUCES
70% MORE CONVERSIONS THAN
ANY OTHER CONTENT
Vidyard,2016

7. REASON : THREE
BRANDS NOW ONLY HAVE
A FEW SECONDS TO
INFLUENCE CONSUMERS
ON SOCIAL MEDIA

8. SHORTER ATTENTION SPANS MEAN CONSUMERS
NOW PROCESS MARKETING MESSAGES QUICKER
& LOSE
INTEREST
SOONER.
Facebook&Nielsen,2016
SPONSORSHIP
EXPOSURE
IS NOW A CRITICAL SOCIAL VIDEO
MARKETING STRATEGY IN 2017 FOR BRANDS.

9. REASON : FOUR
MODERN CONSUMERS
ONLY TRUST
THEIR OWN TRIBE

10. CONSUMERS ARE INHERENTLY LOYAL TO
THE SPORTS CLUBS THEY FOLLOW
BRANDS ARE FINDING IT
MORE PROFITABLE TO BUILD
DIGITAL CONSUMER ADVOCACY
THROUGH PARTNERSHIPS

11. REASON : FIVE
CLUB CONTENT
DOMINATES THE
DOWN TIME

12. WHILE RIGHTS HOLDERS OWN
SELECTIVE MATCH AIR TIME
SPORTS CLUBS ARE
PRODUCING CONTENT
THAT IS CAPTURING
CONSUMER ATTENTION
SEVEN DAYS A WEEK

13. REASON : SIX
SPORTS CLUBS HAVE
A STORYTELLING
ADVANTAGE

14. WINNING SOCIAL MEDIA STRATEGIES FOCUS ON
documenting THE JOURNEY, PROVIDING
CONSUMERS WITH exclusive CONTENT &
BEING relevant TO THEIR LIVES
SPORTS CLUBS ARE ALREADY DOING THIS
ON A daily BASIS

15. REASON : SEVEN
SOCIAL VIDEO DATA MUST
BE MINED TO REVEAL ITS
BRAND VALUE
- WE DO THAT FOR YOU -

16. THE BURST INSIGHTS
DISCOVERY PLATFORM
ENABLES US TO
WATCH,
ANALYSE
& TAG
SOCIAL VIDEOS
COMBINING CONTENT
engagement data
& sponsorship
exposure LEVELS
CREATES A PERFORMANCE VALUE

17. REASON : EIGHT
THE SPORTS SPONSORSHIP
SOCIAL VIDEO GOLD RUSH
IS JUST BEGINNING
- WE ARE DIGGING DEEPER
THAN EVERYONE ELSE -

18. SPORTS CLUBS
ARE CURRENTLY
USING
SOCIAL VIDEO
AS JUST A
marketing
tool
THE WINNERS WILL
BE THE TEAMS
WHO TURN
FAN ENGAGEMENT
INTO
COMMERCIAL
VALUE

19. REASON : NINE
BURST INSIGHTS
HAS DEVELOPED A
SPONSORSHIP BRAND VALUE
SYSTEM

20. OUR
UNIQUE
VIDEO
VALUE
APPROACH
INCLUDES
FIVE
FACTORS
1.The cost of a sponsorship deal over a set period of
time
2.The level of sponsorship exposure in an analysed
video
3. The social media engagement metrics generated
5.Categorised creative features in an analysed video
4.The combined (weighted) engagement metrics
total for that exposure level

21. 1.Provide sponsorship partners with a new source of
Return on Investment (ROI)
2.Use validated social video valuations in future
sponsorship negotiations
3.Equal value to your marketing, data insight and
commercial departments
5.Tackle sponsorship exposure weak spots to increase
partnership contract value
4.Improve your content execution through our unique
creative analysis insight
THE
BENEFITS
OF
APPLYING
THIS
INNOVATIVE
SYSTEM
INCLUDE

22. REASON : TEN
A ‘HOW TO’ GUIDE FOR
MONETISING YOUR
SOCIAL VIDEO CONTENT
IS FINALLY HERE

23. CREATING
COMMERCIAL
ROI FOR
SPONSORS
FEATURED IN
SOCIAL VIDEO
POSTED BY
SPORTS CLUBS
SOCIAL VIDEO
TRENDS &
BEST PRACTICE
CONTENT
EXECUTION
ADVICE FOR
SPORTS
CLUBS
CONTENT MARKETERS & COMMERCIAL MANAGERS
CREATED FOR

24. TO PURCHASE
YOUR REPORT COPY
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EMAIL | REPORTS@BURSTINSIGHTS.COM