1. The document discusses PETS and whether digital publishing in the pet industry has been a spectacular failure or a model for innovation.
2. It provides data on the size of the US pet industry and engagement metrics for various digital pet properties, as well as a timeline of stock prices for the defunct pet startup iPet.
3. The document advocates for building organizations focused on continuous innovation and finding win-win-win solutions, with the purpose of creating responsible pet owners throughout an animal's life.
1 introduction générale à l'automatique slideshareKheddioui
Ce cours est développé dans le cadre de la formation de la filière d'ingénieurs en génie des procédés et de l'environnement de la faculté des sciences et techniques de l'université Hassan II de Casablanca.
Je serai ravi d'échanger avec des collègues et étudiants pour son enrichissement.
Techpetually speaking: How Tech is Transforming the Pet IndustryBarkWorld Expo
Speaker: Aaron Easterly
We are all aware that the world around us is becoming more and more involved with technology every day, but is the pet industry lagging behind? The pet industry is more than a $60 billion business with pet parents spending much more on their pets than in the past. With so much of consumer spending happening online, it’s important that pet industry players learn to take advantage of technological advances.
1 introduction générale à l'automatique slideshareKheddioui
Ce cours est développé dans le cadre de la formation de la filière d'ingénieurs en génie des procédés et de l'environnement de la faculté des sciences et techniques de l'université Hassan II de Casablanca.
Je serai ravi d'échanger avec des collègues et étudiants pour son enrichissement.
Techpetually speaking: How Tech is Transforming the Pet IndustryBarkWorld Expo
Speaker: Aaron Easterly
We are all aware that the world around us is becoming more and more involved with technology every day, but is the pet industry lagging behind? The pet industry is more than a $60 billion business with pet parents spending much more on their pets than in the past. With so much of consumer spending happening online, it’s important that pet industry players learn to take advantage of technological advances.
The global social services market was valued at around $3.2 trillion in 2017. Asia Pacific was the largest region in the social services market in 2017, accounting for around 43% market share. China was the largest country in the market in 2017, accounting for around 21% market share.
A number of Artificial Intelligence and Aanalytics tools already support our decisions but ACTIVE INTELLIGENCE SYSTEMS, that blend AI, Big Data , Analutics and IotT and much more, will take care of us
The global social assistance market was valued at over $1 trillion in 2017. Asia Pacific was the largest region in the social assistance market in 2017, accounting for around 43% market share. China was the largest country in the market in 2017, accounting for around 19% market share.
Brief introduction for Mutt Maps and Mutt Maps.com, and its Mobile app program, from how it started, why it matters, and its blueprint in the near future.
Put A Ring On It: Moving Beyond Social EngagementAdrian Parker
How do you measure and monetize the value of your most important relationships? By focusing on the consumer's purchase journey brands can build more effective ROI models for social, mobile and digital campaigns. This presentation shares a recent Intuit case and how they've redefined marketing measurement.
Penguins in Sweaters, or Serendipitous Entity Search on User-generated ContentMounia Lalmas-Roelleke
In many cases, when browsing the Web users are searching for specic information or answers to concrete questions.
Sometimes, though, users find unexpected, yet interesting and useful results, and are encouraged to explore further.
What makes a result serendipitous? We propose to answer this question by exploring the potential of entities extracted
from two sources of user-generated content - Wikipedia, a user-curated online encyclopedia, and Yahoo! Answers,
a more unconstrained question/answering forum - in promoting serendipitous search. In this work, the content of
each data source is represented as an entity network, which is further enriched with metadata about sentiment, writing
quality, and topical category. We devise an algorithm based on lazy random walk with restart to retrieve entity recommendations from the networks. We show that our method provides novel results from both datasets, compared to standard web search engines. However, unlike previous research, we find that choosing highly emotional entities does not increase user interest for many categories of entities, suggesting a more complex relationship between topic matter and
the desirable metadata attributes in serendipitous search.
The global social services market was valued at around $3.2 trillion in 2017. Asia Pacific was the largest region in the social services market in 2017, accounting for around 43% market share. China was the largest country in the market in 2017, accounting for around 21% market share.
A number of Artificial Intelligence and Aanalytics tools already support our decisions but ACTIVE INTELLIGENCE SYSTEMS, that blend AI, Big Data , Analutics and IotT and much more, will take care of us
The global social assistance market was valued at over $1 trillion in 2017. Asia Pacific was the largest region in the social assistance market in 2017, accounting for around 43% market share. China was the largest country in the market in 2017, accounting for around 19% market share.
Brief introduction for Mutt Maps and Mutt Maps.com, and its Mobile app program, from how it started, why it matters, and its blueprint in the near future.
Put A Ring On It: Moving Beyond Social EngagementAdrian Parker
How do you measure and monetize the value of your most important relationships? By focusing on the consumer's purchase journey brands can build more effective ROI models for social, mobile and digital campaigns. This presentation shares a recent Intuit case and how they've redefined marketing measurement.
Penguins in Sweaters, or Serendipitous Entity Search on User-generated ContentMounia Lalmas-Roelleke
In many cases, when browsing the Web users are searching for specic information or answers to concrete questions.
Sometimes, though, users find unexpected, yet interesting and useful results, and are encouraged to explore further.
What makes a result serendipitous? We propose to answer this question by exploring the potential of entities extracted
from two sources of user-generated content - Wikipedia, a user-curated online encyclopedia, and Yahoo! Answers,
a more unconstrained question/answering forum - in promoting serendipitous search. In this work, the content of
each data source is represented as an entity network, which is further enriched with metadata about sentiment, writing
quality, and topical category. We devise an algorithm based on lazy random walk with restart to retrieve entity recommendations from the networks. We show that our method provides novel results from both datasets, compared to standard web search engines. However, unlike previous research, we find that choosing highly emotional entities does not increase user interest for many categories of entities, suggesting a more complex relationship between topic matter and
the desirable metadata attributes in serendipitous search.
Penguins in Sweaters, or Serendipitous Entity Search on User-generated Content
temporary_2368
1. PETS. SPECTACULAR DIGITAL FAILURE OR
MODEL FOR PUBLISHING INNOVATION?
Iain Langridge,
VP, Digital Media, Discovery Communications
@EenL
2.
3.
4.
5.
6. * Estimated size of the U.S. Pet industry in 2013 from 2012 APPA Pet Ownership Survey
7.
8.
9.
10.
11.
12. ComScore (12me April 2013)
The size of each data point is proportional to the Unduplicated Annual Reach of each property (UVs)
Petfinder
(Current)
Petfinder
eHow Pets
PawNation
Petco
Purina
Purina
Petango
AdoptAPet
Answers (Animals)
Pet360
0
4
8
12
16
1.0 1.5 2.0 2.5
ENGAGEMENT
(AveragePVs/Vist)
Frequency (Annual visits per UV)
16. Animal Shelters
Rescue Groups
Foster Groups
Humane
Societies
Petfinder Members
3rd Party Shelter
Management Software
Pet Adopters and Pet Lovers
New Pet Owners
8,5MM
175,000
Petfinder Users
Pet Owner Data
Pet Data
Admin System
Petfinder.com
Adoptable Pet
DatabaseMember Web
Tools & Services
Adoptable Pets Listed
365,000
Adoption Event Data
14,000
Adoptable Pets
6MM
300MM
Impressions
Between
30,000-130,000
Registered
Owners (est.)
30,000-180,000
Registered
Pets(est.)
TECHNOLOGY STACK
A Month in the Life of Petfinder
20. Innovation is the specific
instrument of entrepreneurship.
The act that endows resources
with a new capacity to create
wealth
21. 1. Purpose is key (and money is not a purpose)
2. Break-through by surrendering
3. Finding the Win-Win-Win drives innovation
4. Bring innovation back to the model
5. Don't build your organization around an
innovation. Build it to innovate
Petfinder-Proven Rules for Digital Innovation
24. TABLE A-1
Investment performance of Firms of Endearment* companies versus
the S&P 500, 1996 to 2011
Fifteen-year Ten-year Five-year
Return
Cumula-
tive
Annual-
ized
Cumula-
tive
Annual-
ized
Cumula-
tive
Annual-
ized
FoEa 1,646.1% 21.0% 254.4% 13.5% 56.4% 9.4%
S&P 500b 157.0% 6.5% 30.7% 2.7% 15.6% 2.9%
Note: company returns are total returns with dividends reinvested and compounded
a. Companies from Firms of Endearment, updated by authors
b. Standard & Poor’s index of five hundred U.S. companies
*The eighteen Firms of Endearment companies are Amazon.com, BMW, CarMax, Caterpillar, Commerce Bank,
Costco, eBay, Google, Harley-Davidson, Honda, JetBlue, Johnson & Johnson, Southwest Airlines, Starbucks,
Timberland, Toyota, UPS, and Wholefoods Market.
Source: Sisodia, Wolfe and Sheth, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, Pearson Prentice Hall, 2007, updated 2011
40. Generate as many ideas
as possible about:
• Who to target
• What to offer
• How to organize to
do all this efficiently
Evaluate these ideas
and decide what to
do and what not to do
Implement the
choice(s) selected
while remaining
flexible enough to
adjust to changes in
the environment
Exhibit 10-1 The Process of Crafting Breakthrough Strategy
Question the organization’s mental models. Facilitate this
questioning by creating a positive crisis
Create a questioning culture
Create variety in the thinking processes
used during formal strategic planning
sessions
Experiment with new definitions of who,
what, and how
Find ways to make the strategy development process
democratic and participative
Replicated from ‘All the Right Moves, by Constantinos Markides, HBS Press
41. Petfinder-Proven Rules for Digital Innovation
1. Purpose is key (and money is not a purpose)
2. Break-through by surrendering
3. Finding the Win-Win-Win drives innovation
4. Bring innovation back to the model
5. Don't build your organization around an innovation.
Build it to innovate
42.
43. Purpose + Surrender + Win-Win-Win + (Expectation of Change + Stakeholder focus)
= Innovative (Digital) Business