The Malaysia Sudoku Society (MaSS) was formed in 2007 by a group of Sudoku enthusiasts in response to the growing popularity of Sudoku puzzles in Malaysian newspapers. MaSS aims to provide a platform for enthusiasts to interact, promote awareness of Sudoku, and generate interest in related games and puzzles. MaSS holds monthly gatherings for members to compete, learn techniques, and socialize in their shared love of Sudoku. In addition to organizing Malaysia's first Sudoku championship, MaSS also works with a local school and senior citizen group to introduce Sudoku to more demographics.