Telling stories wins as a marketing strategy. This slide deck was the background for part two in a two session story-telling bootcamp.

1. Welcome Back

2. STOP!

3. The Traffic Light Task

4. It’s not your story Give it up and turn it loose

5. You’re Not in Control

6. You’re Not In Control

7. You’re Not In Control

8. Loud and Clear

9. Be clear

10. I PowerPoint

11. The Rule of Three V I I I I

12. The ‘Six Words per Slide’ Rule The subject of the Essay is not the so-called Liberty of the Will, so unfortunately opposed to the misnamed doctrine of Philosophical Necessity; but Civil or Social Liberty: the nature and limits of the power which can be legitimately exercised by society over the individual. A question seldom stated, and hardly ever discussed, in general terms, but which profoundly influences the practical controversies of the age by its latent presence and is likely soon to make itself recognized as the vital question of the future. It is so far from being new, that, in a certain sense, it has divided mankind, almost from the remotest ages, but in the stage of progress into which the more civilized portions of the species have now entered, it presents itself under new conditions, and requires a different and more fundamental treatment

13. The Fifty Percent Rule fmin=A/2

14. The average age of your audience is 30

15. The average age of your audience is 40

16. The average age of your audience is 50

17. Pictures, pictures, pictures Google image search Creative commons Flickr iStockphoto.com photobucket

18. Information is beautiful

19. Information is beautiful

20. Information is beautiful

21. Information is beautiful