Your community website is great, online traffic is great, online reviews are solid. Now that you've got that prospect's attention and they're coming in for the tour, how do you keep their attention? In this session, learn 5 ways to incorporate your prospects into the vibrant, exciting story of your community. No cameos here! They're the main character.
Your community website is great, online traffic is great, online reviews are solid. Now that you've got that prospect's attention and they're coming in for the tour, how do you keep their attention? In this session, learn 5 ways to incorporate your prospects into the vibrant, exciting story of your community. No cameos here! They're the main character.
9. • 與學者討論過後,蓋洛普總結了兩
大主要的改善方向:
• “Use probability sampling!”
• Gallup在1946年之後開始採用隨機抽樣
方法,棄用屬非隨機抽樣方法的配額抽
樣。
• “Poll to the last day!”
• 因為選民的投票意向受選前突發議題的
影響變得越來越大;
• 階級背景和種族等社經地位的「預測能
力」則相對地變得較弱。
TIME, May 3, 1948
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10. • 二次大戰後,由學術角度出發的全國性意見調查亦開始出
現,當時美國的四所主要民調機構為:
• (1) The Gallup Poll (由Gallup主理)
• (2) The Fortune Poll (由Roper主理)
• (3) National Opinion Research Center (於Chicago
University設立)
• (4) Survey Research Center (於University of Michigan
由設計“Likert Scale”的學者Rensis Likert所設立)
10
53. • 於 2014/15 學年的中四(2017 年香港中學文憑考試)開
始,採用具規範的探究方法及提供清晰指引以進行獨立專
題探究─引入四個步驟以幫助學生更聚焦地完成獨立專題
探究:
• A. 題目界定
• B. 相關概念/知識/事實/數據
• C. 深入解釋議題
• D. 判斷及論證
• 取消提交「過程」分數:學生在進行獨立專題探究的過程
表現將反映在「自發性」項目上
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54. Assessment Domain Weighting
Mark
Range
Max Mark % of IES
題 目 界 定 和 概 念 /
知 識 辨 識 (A 及 B 部
分)
3 0-9 27 6%
解 釋 和 論 證
(C 及 D 部分)
5 0-9 45 10%
表 達 與 組 織
(整分報告)
1 0-9 9 2%
自發性 1 0-9 9 2%
Total 10 90 20%
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55. 例子一: Should waste charging be
adopted to alleviate the solid waste
problem in Hong Kong?
55
http://www.hkeaa.edu.hk/DocLibrary/S
BA/HKDSE/IES_Briefing-0214-
PPT02.pdf
104. • Zetterberg, Hans. 2004. “US Election 1948: The First
Great Controversy about Polls, Media, and Social
Science.” Paper presented at the WAPOR regional
conference on Elections, News Media and Public Opinion
in Pamplona, Spain, November 24-26.
(http://www.zetterberg.org/Lectures/l041115.htm)
• 趙永佳、張妙清編。2015。《吐露爭鳴:香港亞太研究所
時事論叢》。香港:香港亞太研究所。
• 陳膺強。1993。《應用抽樣調查》。香港 : 商務印書館。
104
Editor's Notes
http://www.zetterberg.org/Lectures/l041115.htm
當時民意調查的主要關注為:
公共議題(ad hoc issue polls)
民間對政府或政治領袖的支持/反對程度(polls of electoral standing)